MARLVEL

Birthday Greeting Cards - Text on Pictures: Happy Birthday Greetings vs its rivals

Side-by-side comparison against Birthday Greeting Cards - Text on Pictures: Happy Birthday Greetings's closest competitors — identity, store metrics, ratings & sentiment, and strategic intel.

Birthday Greeting Cards - Text on Pictures: Happy Birthday Greetings
This App
Name Photo On Birthday Cake
Nemesis
SendOutCards
Peer
American Greetings Ecards
Peer
Invite Maker - Create & Send
Peer
Remini - AI Photo Enhancer
Peer
Core Identity
DeveloperJoachim BrunsDOSA AppsSendOutCardsAGCM, Inc.Contractor Pro Software LLCBending Spoons Apps ApS
CategoryBookPhotographySocial NetworkingLifestyleGraphics & DesignPhoto & Video
PlatformiOSAndroidAndroid, iOSAndroid, iOSiOSiOS, Android
Store Metrics
Rating1.0 / 54.6 / 53.9 / 54.9 / 50.0 / 54.6 / 5
Ratings Count167,73836937,5650340,598
PriceFreeFreeFreeFreeFreeFree
Release DateSep 3, 2016Sep 6, 2017Feb 4, 2015Jul 26, 2022Nov 20, 2022Aug 1, 2019
Last UpdatedSep 3, 2016Apr 8, 2025Feb 26, 2026Feb 28, 2026Nov 20, 2022May 18, 2026
Sentiment & Reviews
Sentiment--mixedmixed-mixed
Score--65/10065/100-45/100
Praises---
  • Personalized video card features provide a fun and engaging way to celebrate special occasions
-
  • AI-powered photo enhancement delivers high-quality visual results for blurry or low-resolution images
Complaints---
  • Forced subscription model prevents users from purchasing individual cards without committing to a recurring fee
-
  • Excessive advertisement frequency forces users to watch multiple videos before completing a single edit
Requests---
  • Custom text entry for recipient names would improve the personalization experience for users with unique names
-
  • Reduced advertisement duration or frequency to improve the usability of the free tier
Strategic Intel
Strengths
  • Minimalist, ad-free interface reduces user friction
  • Wallpaper export functionality provides secondary use case
-
  • Automated drip campaigns function as a B2B retention moat for business users
  • Physical mail fulfillment provides a tactile differentiator in a digital-only market
  • Brand heritage sustains organic install velocity
  • Annual-event scheduling creates a recurring utility loop
  • Hand-drawn template aesthetic provides a distinct visual style
  • Neural restoration engine provides high-fidelity output
  • Viral before/after sharing drives organic installs
  • Established brand recognition in restoration niche
Weaknesses
  • 1.0-star rating on the only platform
  • Zero updates since 2016 release
  • Lack of social sharing integration
-
  • 3.89 iOS rating indicates UI friction
  • Manual contact management is a high-effort barrier to entry
  • Subscription-only model at $7.99/month exceeds casual-user willingness to pay
  • Technical crashes during card previewing disrupt the core creation flow
  • Zero user rating count indicates no social proof
  • Lacks essential RSVP tracking functionality
  • High ad-to-value ratio drives churn
  • Technical instability freezes post-ad
  • Aggressive pop-ups disrupt editing flow
Pricingfreefreesubscriptionsubscriptionfreefreemium
MomentumZombie-MaintenanceMaintenanceZombieActive
Update Cadence1 versions-5 versions, ~56d avg2 versions, ~189d avg1 versions5 versions, ~8d avg

Compare Birthday Greeting Cards - Text on Pictures: Happy Birthday Greetings head-to-head

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Birthday Greeting Cards - Text on Pictures: Happy Birthday Greetings, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

See methodologyContact support

Data licensed under CC-BY-NC 4.0