Report updated May 25, 2026
Birthday Reminder and Calendar
For busy individuals seeking to manage social calendars and maintain personal relationships through timely event reminders.
Birthday Reminder and Calendar is an established utilities app that is completely free. With a 4.5/5 rating from 2.3K reviews, it shows polarized user reception. Users particularly appreciate automated birthday reminders and cloud backup functionality provide reliable utility for managing family events, though inaccurate notification timing and date shifting errors cause users to miss important birthday events remains a common concern.
What is Birthday Reminder and Calendar?
Givento is a birthday and event reminder app for iOS and Android that syncs social dates from contacts and calendars.
Users hire Givento to manage social obligations and avoid the guilt of forgetting important dates, offloading the mental burden of tracking personal anniversaries.
Current Momentum
v4.2 · 2mo ago
Maintenance- Shipped multi-source contact import functionality.
- Fixed Android UI layout regressions.
Active Nemesis
Fragmented niche
No dominant direct rival identified yet — see Other Rivals below.
Other Rivals
7-Day Rank Pulse 🇺🇸
UtilitiesNo ranking data
Rating Pulse 🇺🇸
Recent User Mood
What makes this app unique?
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What Are The Key Features?
Syncs birthdays and events from device contacts, calendar, and Facebook accounts
Configures push alerts for specific time windows and intervals
Provides a private, interface-focused environment without third-party ad banners
How much does it cost?
- Free version with no stated subscription or IAP for core features
The app operates on a free model with no visible monetization gates, focusing on user acquisition and retention.
Who Built It?
Enrichment in progress
Publisher profile available very soon
What other apps does GIVENTO GIFTS - BIRTHDAY AND EVENT REMINDER make?
What do users think recently?
Low confidence · 60 reviews analyzed · Based on 60 reviews. Signal may be noisy.
How did the latest release land?
What is the recent mood?
Recent user voice shows a mixed sentiment. Users appreciate automated birthday reminders and cloud backup functionality provide reliable utility for managing family events, but report inaccurate notification timing and date shifting errors cause users to miss important birthday events.
What Users Love
What Frustrates Users
What Users Want
View the full user-sentiment analysis
Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.
What is the competitive landscape for Birthday Reminder and Calendar?
Where is it available?
Localized markets (11)
How's The Utilities Market?
How does it evolve in the Utilities market?
Rank progression
5 active rankings tracked — 30-day window
The rivals identified
Nemeses(1)
Both apps occupy the 'utility reminder' space, focusing on automating notifications for recurring life events that users frequently forget.
Same space(6)
Both apps compete for limited screen real estate and user attention by providing quick-access utility widgets and specialized launcher functionality.
Differentiators
- Offers deep Focus Mode integration that allows users to toggle specific app sets by context
- Provides a hidden activity launcher feature that Givento lacks for power users managing complex workflows
While enterprise-focused, both apps utilize time-sensitive notifications and calendar-based scheduling to manage critical events and operational deadlines.
Differentiators
- Delivers professional-grade real-time vehicle tracking and driver performance coaching not present in consumer reminder apps
- Features robust workflow management tools designed for high-stakes business environments rather than personal social reminders
This app competes for the user's daily attention by managing time-bound tasks and delivery events, overlapping with Givento's 'on-time' value proposition.
Differentiators
- Includes specialized proof of delivery collection features that provide tangible verification for time-sensitive logistical tasks
- Supports complex multi-fleet integration capabilities that allow for coordination across multiple delivery or service providers
Both apps leverage the iOS/Android widget ecosystem to provide users with immediate, glanceable access to specific app categories or event data.
Differentiators
- Focuses on visual customization and usage analytics for gaming libraries rather than date-based social reminders
- Provides a dedicated game management interface that simplifies launching specific titles from the home screen
This app competes in the utility category by managing time-sensitive delivery events, mirroring the target's goal of ensuring timely actions.
This app competes for screen time by integrating smart digital calendar and hardware-connected features that overlap with personal organization.
New entrants(1)
As a productivity tool, it competes for the same 'utility' category space by offering a unique, non-standard interface for managing information flow.
Differentiators
- Implements a vertical tab list layout that prioritizes information density over the standard horizontal browsing experience
Compare Birthday Reminder and Calendar against every rival
All rivals in one side-by-side table — identity, store metrics, ratings & sentiment, and strategic intel — plus a head-to-head page for each.
The outtake for Birthday Reminder and Calendar
Strengths to defend, gaps to attack
Core Strengths
- Ad-free environment sustains organic install velocity
- Cloud-sync functionality provides reliable utility for family event management
Critical Frictions
- Notification timing errors on Android
- Date-shifting bugs
- Data portability gated behind subscription paywalls
Growth Levers
- Direct date-entry fields for older birth years
- Bulk import from spreadsheets to simplify setup
Market Threats
- Calendar Week Nerd's Apple Watch integration
- UI layout regressions following recent updates
What are the next best moves?
Rebuild notification logic because timing errors are the #1 complaint → reduce churn
Notification timing and date-shifting are the top-cited reasons for negative sentiment.
Trade-off: Pause the generative AI greeting feature expansion — notification reliability is a higher retention lever.
Implement direct text-input for dates because calendar scrolling is inefficient → improve onboarding
Users report the current calendar-scrolling mechanism is time-consuming for older birth years.
Trade-off: Deprioritize the social sharing template update — manual entry friction impacts more users.
A counter-intuitive read
The app's current lack of monetization is a strategic advantage, as it builds a user base that competitors cannot easily poach with ad-free alternatives.
Feature Gaps vs Competitors
- Apple Watch integration (available in Calendar Week Nerd but missing here)
Key Takeaways
Givento provides high utility through its reminder system, but core reliability issues regarding date accuracy threaten retention, so the PM must prioritize notification stability over new feature expansion to stabilize the user base.
Where Is It Heading?
Declining
The utility market is consolidating around apps that offer glanceable, reliable notifications, making Givento's current stability issues a critical vulnerability. Unless the team resolves the date-shifting bugs, the recent chart gains will likely reverse as users churn to more reliable competitors.
Notification and date-accuracy bugs in the latest release erode user trust, which compounds the rating drag visible on Android.
Monetization friction regarding data portability restricts user growth, forcing potential power users to seek more open alternatives.