Birthday Reminder and Calendar is a utility app for iOS and Android that automates event tracking and notifications for birthdays and anniversaries.
The App DNA
What makes this app unique?
Users hire this app to offload the mental burden of remembering social dates, aiming to maintain personal connections without the stress of last-minute scrambles.
For Busy individuals seeking to manage social calendars and maintain personal relationships through timely event reminders.
Key features
Syncs birthdays and events from device contacts, calendar, and Facebook accounts.
Configures push alerts for specific time windows and intervals.
Provides a private, interface-focused environment without third-party ad banners.
How much does it cost?
The app operates on a free model with no visible monetization gates, focusing on user acquisition and retention.
Velocity
Maintenance developmentUX improvementsperformanceShow more...
The app has released only two updates over the last eight months, resulting in a cadence of approximately 0.06 releases per week. This frequency falls into the maintenance tier, as there is no evidence of a consistent development cycle or new feature deployment. The latest release focused on basic functionality, while the previous update was limited to minor UI bug fixes. Development appears to be in a maintenance state with no signs of active feature expansion or live operations.
Who built it?
GIVENTO GIFTS - BIRTHDAY AND EVENT REMINDER
1 app tracked · Utilities
Explore the full publisher profileUser Sentiment
What do users think recently?
Fresh user feedback skews mixed. Users appreciate automated birthday reminders and cloud backup functionality provide reliable utility for managing family events, but report inaccurate notification timing and date shifting errors cause users to miss important birthday events.
How are ratings & reviews evolving?
What users say, by theme
- Automated birthday reminders and cloud backup functionality provide reliable utility for managing family events
- Inaccurate notification timing and date shifting errors cause users to miss important birthday events
60 of 60 recent reviews analyzed · high confidence · Mixed overall
Read the full review analysisUnlock 1 user request, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Birthday Reminder and Calendar
How's the Utilities market?
Givento currently holds #77 Grossing in Denmark and #117 Grossing in Austria within the Lifestyle category. The app's presence in multiple European charts suggests a growing regional footprint, though it lacks the review volume of established countdown rivals.
Read the market outlookThe rivals identified
By Webtoweb
Seasons Countdown competes directly for the same user base seeking to manage personal milestones and recurring dates through a highly visual, notification-driven interface.
- Offers a highly visual, weather-integrated countdown experience that Givento lacks in its current utility-focused design.
- Maintains a significantly higher review volume and frequency of updates, signaling stronger long-term user engagement and trust.
Event Axis-My Event ManagementContender
Off DayContender
SpeakDo: Smart Voice RemindersContender
Reminder Widget by MindrContenderUnlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for Birthday Reminder and Calendar
Where is it heading?
The casual reminder market is consolidating around visual, widget-heavy utilities that offer more than just date tracking. Givento's current maintenance-mode posture leaves it exposed to these feature-rich rivals, so the PM must pivot to high-visibility UI elements to hold its current chart momentum.
- Notification timing errors in the latest release cause users to miss events, which directly erodes trust and increases churn risk.
- Recent chart movement in European lifestyle categories indicates strong organic interest, providing a foundation for future monetization experiments.
The SWOT
- Ad-free privacy focus builds long-term user trust
- Customizable notification windows enable personalized reminder cadences
- Native iOS widget integration would capture users seeking at-a-glance tracking
- Gift-planning features could monetize the existing user base
Next best moves
Audit notification trigger logic because users report missed events on the wrong day → increase retention
+ 1 more prioritized moveThe counter-intuitive read
The lack of monetization is a strategic vulnerability, not a strength…
Read the full takeFeature gaps
Native iOS home screen widgets (available in Reminder Widget by Mindr but missing here) +1
Since the last report: The app's competitive position has weakened due to a lack of feature parity with visual-first rivals, despite maintaining regional chart momentum.
Bottom line
Givento succeeds as a clean, ad-free utility, but notification failures and lack of widget support threaten its retention, so the PM must prioritize engine stability and home-screen visibility to defend against visual-first rivals.
Unlock 2 critical frictions, 2 market threats, 1 more prioritized move and the analyst’s take.
Access the full report for freeSources
- [1] Play Store listing, source
Report last updated