Birthdays is a contact-integrated utility for tracking and receiving reminders for upcoming personal birthdays on iOS and Android.
Product velocity
Dormant
Daily rank 🇺🇸
—
Lifestyle
Sentiment
4.6
2k reviews
Nemesis
Fragmented field
The App DNA
What makes this app unique?
Users hire this app to automate social maintenance tasks without the privacy trade-offs of larger, cloud-connected calendar platforms.
For Users seeking a simple, contact-integrated tool to track personal social obligations and birthday reminders.
What does it look like?
Key features
Scans local Address Book to populate birthday list on every app launch
Direct triggers for email, iMessage, and phone calls from the birthday list
Scheduled alerts at 9am local time on the day of the birthday
Displays birthdays from the previous two weeks to account for missed launches
How much does it cost?
The application operates as a free utility with no observable monetization, IAP, or ad-supported tiers.
Velocity
Dormant developmentopaqueShow more...
The development momentum is classified as zombie status due to a complete lack of activity for over 90 months. While a single Android update appeared in April 2026, it contained no release notes and represents an isolated event rather than a functional development cadence. There is no evidence of ongoing feature work, live operations, or maintenance. The app appears to be abandoned by its publisher.
Who built it?
User Sentiment
What do users think recently?
Fresh user feedback skews excited. Users appreciate minimalist design and low storage footprint appeal to users seeking privacy-focused contact management tools and home screen widgets provide immediate access to upcoming birthday information without requiring manual setup.
How are ratings & reviews evolving?
What users say, by theme
- Minimalist design and low storage footprint appeal to users seeking privacy-focused contact management tools
- Home screen widgets provide immediate access to upcoming birthday information without requiring manual setup
- Widget synchronization failures cause outdated information to persist until the device is manually restarted
26 of 26 recent reviews analyzed · moderate confidence · Excited overall
Read the full review analysisUnlock 1 more frustration theme and 1 user request, each backed by review evidence.
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Competitive landscape for Birthdays - Contacts Birthdays
How's the Lifestyle market?
The app maintains a 4.6-star rating across 1,927 total ratings, signaling high satisfaction with core utility despite the low review volume of 26. The lack of monetization or cloud-sync features positions it as a niche, privacy-focused alternative to larger calendar suites.
Read the market outlookThe rivals identified
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Key takeaways for Birthdays - Contacts Birthdays
Where is it heading?
The market for simple birthday reminders is consolidating around tools that offer either deeper relationship management or better cross-device utility. Birthdays remains stable due to its minimalist appeal, but the lack of cloud-sync and persistent widget bugs will likely accelerate churn to more modern, feature-rich competitors by the end of the year.
- Widget synchronization failures in the latest release erode the daily active habit, which compounds the rating drag already visible on Android.
- Minimalist design and low storage footprint continue to drive positive sentiment, maintaining a 4.6-star rating baseline despite technical friction.
The SWOT
- Minimalist design and low storage footprint appeal to privacy-conscious users
- Home screen widget functionality provides immediate utility for daily reference
- Cloud-sync integration would address the primary data-loss concern reported by users
- Expanding date-viewing capabilities would capture power users seeking annual planning tools
Next best moves
The counter-intuitive read
The app's lack of cloud-sync is not a…
Read the full takeFeature gaps
Cloud-sync (available in Minimalist Birthday Reminder but absent here) +2
Since the last report: The app's feature set now includes a 'Recent History View', while user sentiment analysis has surfaced specific complaints regarding restrictive calendar navigation.
Bottom line
Birthdays succeeds as a lightweight, privacy-focused utility, but its inability to sync data or refresh widgets consistently limits its long-term retention. The PM should prioritize widget stability and cloud-sync to defend against feature-rich rivals, or risk losing the user base to more robust alternatives.
Unlock 2 critical frictions, 2 market threats, 2 more prioritized moves and the analyst’s take.
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