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Black and White Camera for IG vs its rivals

Side-by-side comparison against Black and White Camera for IG's closest competitors — identity, store metrics, ratings & sentiment, and strategic intel.

Black and White Camera for IG
This App
Retrica: Vintage Camera Studio
Nemesis
Easy Long Exposure Camera
Contender
Kapi Cam - Y2K & CCD Camera
Contender
Photo Booth
Contender
ProMovie Recorder +
Contender
Fotorist: Art Photo Editor
Peer
AI Faceswap video app-Artface
Peer
Photo Editor: HSL & Skin Tools
Peer
y2k: 2000s photo editor
Peer
Core Identity
DeveloperPrometheus Interactive LLCRetrica, Inc.Osawa ShunsukeShanghai Yuhuan Technology Co., LTDApplePanda Apps LimitedLuan Tran MinhFace swap videoAlan CushwayAbel Thomas Noble
CategoryPhoto & VideoPhoto & VideoPhoto & VideoPhoto & VideoPhoto & VideoPhoto & VideoPhoto & VideoPhotographyPhoto & VideoPhoto & Video
PlatformAndroid, iOSiOS, AndroidiOSiOS, AndroidiOSiOS, AndroidiOSAndroidiOSiOS, Android
Store Metrics
Rating4.7 / 54.7 / 54.3 / 54.7 / 54.3 / 54.7 / 54.7 / 52.9 / 54.6 / 54.8 / 5
Ratings Count11333,6679291,6321,1952,9771732542654,907
PriceFreeFreeFreeFreeFree$2.99FreeFreeFreeFree
Release DateDec 2, 2015Nov 15, 2012Apr 18, 2019Mar 3, 2025Apr 10, 2017Dec 13, 2016Mar 26, 2020Feb 11, 2024Mar 6, 2019Oct 20, 2025
Last UpdatedNov 20, 2023May 15, 2026Mar 1, 2026Mar 16, 2026Dec 12, 2025Apr 27, 2026May 5, 2026Apr 15, 2026May 7, 2026May 4, 2026
Sentiment & Reviews
Sentimentpositivenegativenegativemixedmixedmixed--positive-
Score85/10025/10035/10055/10060/10045/100--85/100-
Praises
  • Ease of use for monochrome filters
  • Long-term users appreciate the nostalgic value of the original photo editing experience
  • Manual control over shutter speed and ISO settings enables high quality astrophotography results
  • Vintage camera filters provide high quality aesthetic results for social media content creation
-
  • Professional cinematography tools provide high quality output comparable to expensive dedicated hardware
  • Manual white balance and exposure controls allow for precise aesthetic adjustments during filming
--
  • Granular control
-
Complaints
  • Ad-supported experience frustration
  • Aggressive paywall implementation restricts access to previously free core editing features
  • Interface redesign complicates navigation and removes intuitive filter selection workflows
  • Frequent application crashes during image processing stages for long exposure photography sessions
  • Aggressive monetization shifts lock previously free camera filters behind a subscription paywall
-
  • External microphone connectivity failures prevent audio recording after the latest update
  • Application crashes during recording sessions lead to significant loss of creative work
--
  • Subscription gating
-
Requests
  • Advanced precision editing tools
  • Option to revert to the legacy interface and filter library for improved usability
  • Standardized ISO increment options to improve precision for manual photography adjustments
  • Reversion of popular camera filters to free status to restore the original user experience
-
  • Vertical shooting interface layout to accommodate modern social media content creation
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Strategic Intel
Strengths
  • Selective color overlay provides a distinct creative hook
  • High iOS rating indicates strong core satisfaction
  • Real-time analog preview mechanism sustains daily active habit
  • 370 million lifetime user base provides massive top-of-funnel reach
  • Focused utility for long-exposure photography
  • Bluetooth shutter support reduces shake for high-fidelity captures
  • Real-time effect preview reduces editing friction
  • Retro imaging simulation drives organic acquisition
  • Zero-latency performance on iPad hardware
  • Ad-free, zero-cost interface
  • Professional-grade manual control depth sustains prosumer interest
  • External hardware compatibility creates high switching costs
  • One-time purchase model differentiates from subscription-heavy rivals
  • Offline-first processing architecture enables usage in low-connectivity environments
  • Simplified UX reduces friction for casual users
-
  • Granular HSL control enables professional-grade grid consistency.
-
Weaknesses
  • No feature updates since 2023 on iOS
  • Ad-supported model lacks a premium ad-free path
  • 0.96★ Android-iOS rating gap indicates poor performance parity
  • Subscription-gated legacy features drive high churn among long-term users
  • High crash frequency during image processing
  • Paywall gates essential manual settings
  • 35/100 sentiment score
  • Subscription-only model triggers high refund rates
  • Ad-loading failures block premium feature access
  • No filter updates since launch
  • Lacks advanced editing tools
  • High-frequency crash reports during recording sessions
  • External microphone connectivity regressions post-update
  • Non-intuitive file management UX for casual users
  • Zero monetization strategy misses revenue capture
  • Lack of social sharing features limits organic growth
  • No cloud-save functionality despite user demand
-
  • Subscription gate for basic tools limits top-of-funnel conversion.
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Pricingfreemiumfreemiumfreemiumfreemiumfreepaidfreefreesubscriptionfreemium
MomentumZombieActiveMaintenanceMaintenanceZombieMaintenance---Intense
Update Cadence2 versions, ~742d avg5 versions, 4 majors/6mo, ~13d avg1 versions, 1 majors/6mo3 versions, ~5d avg1 versions5 versions, ~235d avg---5 versions

Compare Black and White Camera for IG head-to-head

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Black and White Camera for IG, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

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