Black & white photo editor vs its rivals

Side-by-side comparison against Black & white photo editor's closest competitors — identity, store metrics, ratings & sentiment, and strategic intel.

Leprecam
Contender
Core Identity
DeveloperAlejandro Melero ZaballosPicsArt, Inc.Danijel CvetkovicAsinine Games IncJaydeep DhameliyaThanagorn MarukcanonAfterlight Collective, IncPawel ChmielJiYeon NohJohn Archer
CategoryEntertainmentPhoto & VideoPhoto & VideoEntertainmentPhoto & VideoPhoto & VideoPhoto & VideoPhoto & VideoPhoto & VideoPhoto & Video
PlatformiOS, AndroidiOS, AndroidiOSiOSiOSiOSiOSiOSiOSiOS
Store Metrics
Rating0.0 / 54.7 / 52.3 / 54.2 / 51.0 / 55.0 / 54.4 / 55.0 / 53.3 / 55.0 / 5
Ratings Count01,192,673351152171
PriceFreeFreeFree$0.99FreeFreeFree$4.99$0.99$4.99
Release DateMay 8, 2017Jan 2, 2013Jul 23, 2018Mar 9, 2013Dec 31, 2019Mar 1, 2016May 16, 2025Sep 25, 2019Jul 7, 2021Mar 27, 2026
Last UpdatedJun 18, 2024Jun 30, 2026Jul 23, 2018Mar 7, 2026Dec 31, 2019Mar 1, 2016Jul 17, 2025Apr 5, 2023Apr 28, 2026Mar 29, 2026
Sentiment & Reviews
Sentiment-negative--------
Score-25/100--------
Praises-
  • Extensive library of editing effects and creative tools provides unmatched artistic versatility
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Complaints-
  • Aggressive advertising and forced pop-ups disrupt the editing workflow and degrade user experience
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Requests-
  • Option to disable AI-driven features and content for users preferring traditional editing tools
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Strategic Intel
Strengths
  • Lightweight UX allows for faster execution of specific color-pop tasks
  • Editors' Choice badge across five markets sustains organic install velocity
  • 60M+ sticker library functions as a community-driven acquisition moat
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  • Niche holiday focus reduces user friction for seasonal editing
  • Low-complexity interface allows for rapid photo-bombing
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  • Distraction-free interface attracts users overwhelmed by feature-bloat
  • Completely free model removes subscription friction
  • Focused manual toolset provides immediate utility
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  • Paid-gate model captures one-time conversion revenue without subscription friction
  • Simplified interface reduces barrier to entry for casual 8K users
Weaknesses
  • Manual editing process is high-friction compared to AI-automated competitors
  • Premium tier pricing above category median
  • 0.6★ Android-iOS rating gap on majority Android base
  • Aggressive ad-frequency triggers high-churn complaints
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  • Manual erasing workflow is high-friction compared to AI-extraction tools
  • No feature updates since 2013
  • No social-sharing integration
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  • Zero revenue generation limits development capacity
  • Lack of AI-assisted editing workflows
  • No cloud-save functionality
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  • Software-upscaling approach lacks the native quality of hardware-native capture
  • iPad incompatibility restricts reach for mobile-editing workflows
Pricingfreemiumfreemiumfreepaidfreefreefreepaidfreemiumpaid
MomentumZombieIntense-----ZombieIntense-
Update Cadence2 versions, ~456d avg5 versions, ~5d avg-----5 versions5 versions-

Compare Black & white photo editor head-to-head

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Black & white photo editor, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Data licensed under CC-BY-NC 4.0