BMI Calculator is a health utility app for iOS and Android that provides weight-based health metrics using international classification standards.
Product velocity
Intense
Daily rank 🇺🇸
#200
Health & Fitness · free
Sentiment
4.7
159k reviews
Nemesis
BMI Calculator – Weight Loss
The App DNA
What makes this app unique?
Users hire this app for quick, offline-accessible health screening that avoids the complexity and data-entry demands of full-scale diet trackers.
For Individuals and parents monitoring weight and health metrics who require support for multiple international measurement standards.
What does it look like?
Key features
Toggle between WHO and DGE German Nutrition Society standards for BMI evaluation
Calculates BMI for children ages 7 and up using specialized growth metrics
Real-time color-coded feedback on BMI status via animated UI element
How much does it cost?
Ad-supported model monetizes 5 million+ installs via high-volume display inventory.
Velocity
Intense developmentShow more...
5 versions in history. Development pace: intense.
Who built it?
Elshan Aliyev
13+ apps tracked · Health & Fitness
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To Do List
Notepad - Notes and TasksUser Sentiment
What do users think recently?
How are ratings & reviews evolving?
Not enough recent reviews to extract reliable themes yet.
Read the full review analysisCompetition
Competitive landscape for BMI Calculator
How's the Health & Fitness market?
The app maintains a high 4.69 rating across 159,079 total ratings, though it currently sits at #92 in the US Health & Fitness category. The gap between its high user satisfaction and its sub-100 chart rank signals that while the utility is effective, it lacks the retention loops to maintain top-tier visibility.
Read the market outlookThe rivals identified
By Steffen Mayer
This app is the most direct functional equivalent to this app, sharing the exact same core utility and niche focus with a massive, established user base.
- Provides a dedicated weight loss tracking focus that complements the core BMI calculation utility.
- Maintains a high release cadence of 6 updates in six months to ensure platform stability.
- Offers a specialized interface that prioritizes body data visualization over general health content.
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Access the full report for freeThe Analyst's Read
Key takeaways for BMI Calculator
Where is it heading?
The health-tracking market is consolidating around automated, AI-driven platforms that minimize user effort. BMI Calculator remains a stable utility, but its lack of automation makes it vulnerable to losing users to competitors that integrate with wearables and food databases.
- Manual data entry requirements create high friction, which accelerates user churn compared to automated tracking competitors.
- Support for DGE German Nutrition Society standards provides a defensible niche in the DACH market that broader trackers ignore.
The SWOT
- Multi-system classification (WHO/DGE) expands addressable market in DACH region
- Offline-first architecture ensures utility in low-connectivity environments
- Age-specific growth charts capture the parent-user segment
- Integrate wearable data to automate BMI updates
- Add pregnancy-specific tracking to expand the health-monitoring lifecycle
- Implement cloud-sync for cross-device preference persistence
Next best moves
Integrate wearable data because manual entry is the top friction point → increase daily active users
+ 1 more prioritized moveThe counter-intuitive read
The app's offline-first design is a liability, not an asset…
Read the full takeFeature gaps
Wearable data integration (available in Welltory but absent here) +1
Since the last report: The app shifted to a freemium monetization model and repositioned its core features as specialized differentiators while acknowledging competitive pressure from automated health trackers.
Bottom line
BMI Calculator maintains a strong utility base through specialized international standards, but its reliance on manual input leaves it exposed to automated competitors, so the PM should prioritize wearable integration to transition from a one-off tool to a persistent health tracker.
Unlock 3 critical frictions, 3 market threats, 1 more prioritized move and the analyst’s take.
Access the full report for freeReport last updated