Report updated Jun 23, 2026
Bodybuilding.com - Fitness App
For fitness enthusiasts and lifters seeking a combined platform for structured training programs, progress tracking, and supplement procurement.
Bodybuilding.com - Fitness App is a struggling health & fitness app that is available. With a 3.8/5 rating from 37.5K reviews, it struggles with user retention. Users particularly appreciate legacy workout programs and training content remain highly valued by long-term fitness enthusiasts, though frequent application crashes and failure to save workout progress frustrate users during active sessions remains a common concern.
What is Bodybuilding.com - Fitness App?
Bodybuilding.com is a fitness training and supplement procurement app for strength athletes, available on iOS and Android.
Users hire the app to access structured bodybuilding programs and purchase supplements, but the recent subscription-only pivot creates a friction point between legacy utility and new monetization.
Current Momentum
v5.3 · 3d ago
Maintenance- Ships frequent stability-focused updates.
- Last major release May 2026.
Active Nemesis
Nike Training Club
By Nike
Other Rivals
7-Day Rank Pulse 🇺🇸
Health & FitnessNo ranking data
Rating Pulse 🇺🇸
Recent User Mood
What makes this app unique?
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What Are The Key Features?
Multi-week programs and coach-led sessions across strength, hypertrophy, and body recomp modalities.
Direct purchasing of Signature and third-party supplements with one-click checkout.
Visual muscle group tracking to monitor weekly volume and inform future workout selection.
How much does it cost?
- Monthly plan at $9.99
- Annual plan at $59.99
Subscription model anchored at $59.99 annually, utilizing e-commerce discounts and free shipping as conversion levers for the premium tier.
Who Built It?
Enrichment in progress
Publisher profile available very soon
What other apps does Bodybuilding.com make?
Bodybuilding.com - Fitness App
App
1-RM
Health & Fitness
What do users think recently?
High confidence · Latest 78 of 384 total reviews analyzed
How did the latest release land?
What is the recent mood?
Recent user voice shows a upset sentiment. Users appreciate legacy workout programs and training content remain highly valued by long-term fitness enthusiasts, but report frequent application crashes and failure to save workout progress frustrate users during active sessions and removal of free access to training tools and content creates significant user resentment.
What Users Love
What Frustrates Users
What Users Want
View the full user-sentiment analysis
Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.
What is the competitive landscape for Bodybuilding.com - Fitness App?
Where is it available?
Localized markets (1)
How's The Health & Fitness Market?
How does it evolve in the Health & Fitness market?
Bodybuilding.com currently holds a #160 Grossing position in the US Health & Fitness category. The disparity between its legacy content library and the recent subscription-only pivot creates significant monetization friction that threatens its long-term retention.
Rank progression
52 active rankings tracked — 30-day window
Which niche is Bodybuilding.com - Fitness App in?
to track workouts and improve physical performance
Explore the full Weightlifting Coachs niche
Every app in this space — 137 tracked, the niche's live rankings, and Marlvel's editorial take on the job-to-be-done.
The rivals identified
Nemeses(1)
This app directly competes for the casual fitness demographic by offering structured, low-barrier-to-entry workout programs that prioritize habit formation over complex training regimens.
Contenders(4)
FitBeny is a direct threat in the personal training space, focusing on high-touch accountability and content-rich fitness education.
WODwell targets the high-intensity functional training community with specialized scaling tools and professional coaching layers.
This app targets the technical lifting niche by automating form correction and coaching through advanced computer vision.
Alive competes for the premium, community-driven fitness market by leveraging influencer-led programming and high-touch habit tracking.
Differentiators
- Strong influencer-driven community creates high emotional investment and loyalty among the target demographic
- Integrated wellness and habit tracking features provide a holistic view of health beyond just lifting
Same space(3)
Liftr competes as a pure-play workout logging tool, focusing on the power-user who demands deep data and ecosystem integration.
Differentiators
- Advanced workout journal features cater to power users who demand deep data and performance analytics
- Native Apple ecosystem integration provides a superior, low-friction experience for iOS-heavy fitness enthusiasts
This app competes by offering a community-centric digital experience that mirrors the physical YMCA facility engagement.
Differentiators
- Facility management tools allow for localized member engagement that national apps cannot effectively replicate
- Virtual fitness content bridges the gap between home workouts and traditional facility-based training sessions
Planet Fitness dominates the mass-market gym space, using their app to manage member logistics and digital workout access.
Differentiators
- Crowd Meter feature provides real-time gym occupancy data, solving a major pain point for members
- Massive physical footprint and low-cost membership model create a formidable barrier to digital-only competitors
Compare Bodybuilding.com - Fitness App against every rival
All rivals in one side-by-side table — identity, store metrics, ratings & sentiment, and strategic intel — plus a head-to-head page for each.
The outtake for Bodybuilding.com - Fitness App
Strengths to defend, gaps to attack
Core Strengths
- Deep library of coach-led training programs sustains long-term user interest
- Integrated supplement store creates a direct-to-consumer revenue channel within the workout flow
Critical Frictions
- 1.17★ rating on Android signals severe technical debt
- Subscription-only model alienates legacy users
- Frequent data loss during active sessions
Growth Levers
- Restore free access to basic tracking to reduce churn
- Leverage supplement purchase history to provide personalized restock reminders
Market Threats
- Nike Training Club's superior UI and Apple Watch integration
- Rising competition from influencer-led apps like Alive
What are the next best moves?
Rebuild session-save logic because data loss is the top-cited complaint → reduce churn
Users report losing data after completing sets or finishing entire workouts, which is the #1 churn risk.
Trade-off: Pause the social-feed redesign sprint — stability is the current priority for user retention.
Restore free-tier access to basic tracking because paywall resentment is a top complaint → improve sentiment
Long-term users feel alienated by the paywall placed on previously accessible features.
Trade-off: Deprioritize the new Groups feature launch — restoring trust with legacy users is more critical.
A counter-intuitive read
The app's biggest risk is not the subscription paywall, but that the social-heavy redesign distracts from the core tracking utility that originally built the brand's community.
Feature Gaps vs Competitors
- Real-time biometric feedback (available in Nike Training Club but absent here)
- Advanced performance analytics (available in Liftr but absent here)
Key Takeaways
The app is failing to deliver on its core utility due to severe technical instability, because the recent subscription pivot alienated the legacy user base, so the PM must prioritize session-save reliability to prevent further churn.
Where Is It Heading?
Declining
The fitness app market is consolidating around high-utility, reliable tracking tools, leaving Bodybuilding.com exposed due to its recent technical regressions. Unless the team pivots to prioritize session stability over social-feature expansion, the current sentiment decline will continue to erode the user base through the next quarter.
Persistent data loss during workouts erodes the daily active habit, which compounds the rating drag already visible on Android.
The subscription-only model alienates the legacy user base, accelerating churn pressure as users migrate to more reliable, data-focused alternatives.