Bodybuilding.com is a fitness and supplement-procurement app for iOS and Android that provides guided workout programs and progress tracking.
Product velocity
Maintenance
Daily rank 🇺🇸
#141
Health & Fitness · grossing
Sentiment
3.8
38k reviews
Nemesis
30 Day Fitness Challenge
The App DNA
What makes this app unique?
Users hire the app to manage their training splits and supplement inventory in one place, but the current technical instability prevents them from completing their primary job of logging workouts.
For Fitness enthusiasts and lifters seeking a combined platform for structured training programs, progress tracking, and supplement procurement.
Key features
Multi-week programs across strength and hypertrophy modalities; acts as a primary retention loop for subscription value.
Direct purchasing of Signature supplements with one-click checkout; functions as a high-margin revenue lever for annual members.
Visual muscle group tracking to monitor weekly volume; serves as a differentiator for power-users tracking split progress.
How much does it cost?
Subscription model anchored at $59.99 annually, utilizing e-commerce discounts and free shipping as conversion levers for the premium tier.
Velocity
Maintenance developmentUX improvementsperformanceShow more...
The app currently ships at a maintenance cadence, with only two minor updates released within the last week and no significant feature additions observed. Development is strictly focused on resolving UI overlaps, notification behavior, and data caching issues. There is no evidence of live operations or new content cycles, indicating a stable but low-velocity development environment.
Who built it?
Bodybuilding.com
3 apps tracked · Health & Fitness
Bodybuilding.com - Fitness App
1-RMUser Sentiment
What do users think recently?
The recent review mood reads upset. Users appreciate legacy workout programs and training content remain highly valued by long-term fitness enthusiasts, but report frequent application crashes and failure to save workout progress frustrate users during active sessions.
How are ratings & reviews evolving?
Weekly average review rating
What users say, by theme
- Legacy workout programs and training content remain highly valued by long-term fitness enthusiasts
- Frequent application crashes and failure to save workout progress frustrate users during active sessions
78 of 384 recent reviews analyzed · high confidence · Upset overall
Read the full review analysisUnlock 1 more frustration theme and 1 user request, each backed by review evidence.
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Competitive landscape for Bodybuilding.com - Fitness App
How's the Health & Fitness market?
Bodybuilding.com sits #157 Grossing in the US Health & Fitness category, with a significant volatility in global rankings that highlights monetization friction.
Read the market outlookThe rivals identified
By Leap Fitness Group
This app directly competes for the casual fitness demographic by offering structured, low-barrier-to-entry workout programs that prioritize habit formation over complex training regimens.
- Gamified 30-day progression paths drive significantly higher daily active user retention than our static programs.
- Zero-equipment focus captures the massive home-workout market that our supplement-heavy ecosystem often overlooks.
- High-frequency push notification strategy creates a persistent engagement loop that our app currently lacks.
WODwellContender
Powerlifting AI: Gym CoachContender
Alive by Whitney SimmonsContender
FitBeny CoachingContenderUnlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for Bodybuilding.com - Fitness App
Where is it heading?
The fitness app market is consolidating around high-retention, low-friction tools, leaving Bodybuilding.com exposed due to its technical instability and aggressive paywall. Unless the team addresses the session-save failures, the app will continue to lose its legacy enthusiast base to more stable, influencer-led competitors.
- Frequent session crashes in the latest release erode the daily active habit, which compounds the rating drag already visible on Android.
- The transition to a subscription-only model for legacy tools accelerates churn pressure as users migrate to free-to-play alternatives.
The SWOT
- Integrated supplement store creates a unique commerce-to-fitness revenue link
- Untapped B2B potential in leveraging the supplement store for local gym partnerships
Next best moves
Rebuild workout session state management because session crashes are the top-cited churn reason → increase session completion rate
+ 1 more prioritized moveThe counter-intuitive read
The app's reliance on a supplement-heavy commerce model is a strength…
Read the full takeFeature gaps
Gamified 30-day progression paths (available in 30 Day Fitness Challenge but missing here) +1
Since the last report: The app's competitive position has declined due to lower grossing performance and increased user friction following the subscription-only transition.
Bottom line
The app successfully integrates commerce with training, but technical instability and the aggressive paywall alienate the core user base, so the PM must prioritize session stability before expanding social features to prevent further churn.
Unlock 2 critical frictions, 1 market threat, 1 more prioritized move and the analyst’s take.
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Report last updated