Report updated May 20, 2026
BodyFast: Intermittent Fasting
For individuals seeking weight loss or health improvement through intermittent fasting who prefer structured, personalized guidance over manual tracking.
BodyFast: Intermittent Fasting is an established health & fitness app that is free with in-app purchases. With a 4.7/5 rating from 509.4K reviews, it shows polarized user reception. Users particularly appreciate intermittent fasting timer provides a simple and effective way to track daily progress, though subscription cancellation process is intentionally difficult and leads to recurring unauthorized charges remains a common concern.
What is BodyFast: Intermittent Fasting?
BodyFast is an intermittent fasting tracker and coaching app for iOS and Android that provides personalized fasting plans and progress monitoring.
Users hire BodyFast to simplify weight loss through structured fasting windows, replacing manual tracking with automated coaching to reduce the cognitive load of diet management.
Current Momentum
v4.1 · 1mo ago
Maintenance- Shipped AI Food Scanner feature.
- Enhanced personalized fasting plan algorithm.
- Launched expert fasting advice feed.
Active Nemesis
Noom Weight Loss, Food Tracker
By Noom
Other Rivals
7-Day Rank Pulse 🇺🇸
Health & FitnessNo ranking data
Rating Pulse 🇺🇸
Recent User Mood
What makes this app unique?
What Does It Look Like?
What Are The Key Features?
Weekly personalized fasting plans generated based on user progress and goals
Camera-based meal analysis providing instant calorie, macro, and nutrition insights
Clock-based tracking for fasting windows with push notifications
How much does it cost?
- Free tier with basic fasting plans
- Premium tier (BodyFast Coach) with personalized plans and full recipe access
Freemium model gates personalized coaching and advanced tracking tools behind a subscription to drive recurring revenue.
Who Built It?
Supporting users in weight management and healthy habit formation through structured intermittent fasting plans. Providing personalized fasting timers and coaching for individuals seeking health improvement.
Portfolio
1
Apps
Explore the full BodyFast report
Portfolio breakdown, audience, momentum, and every app published by BodyFast.
What do users think recently?
High confidence · 99 reviews analyzed · Based on 99 reviews. Signal may be noisy.
How did the latest release land?
What is the recent mood?
Recent user voice shows a mixed sentiment. Users appreciate intermittent fasting timer provides a simple and effective way to track daily progress, but report subscription cancellation process is intentionally difficult and leads to recurring unauthorized charges.
What Users Love
What Frustrates Users
What Users Want
How have ratings & review volume moved?
Rating, review sentiment, and total reviews over time, with release markers showing the post-launch impact.
Vertical markers = app releases. Hover any release for the post-release impact delta.
View the full user-sentiment analysis
Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.
What is the competitive landscape for BodyFast: Intermittent Fasting?
Where is it available?
Localized markets (18)
How's The Health & Fitness Market?
How does it evolve in the Health & Fitness market?
BodyFast maintains a global footprint in the Health & Fitness category, holding top-100 grossing positions in over 20 markets including India and Italy. The gap between free-install velocity and grossing rank indicates that conversion friction, rather than acquisition, is the primary constraint on revenue growth.
Rank progression
120 active rankings tracked — 30-day window
The rivals identified
Nemeses(1)
Fastic is the primary direct competitor, targeting the exact same intermittent fasting user base with a high-frequency feature release cycle and massive scale.
Contenders(4)
Competes for the hardware-integrated health tracking market, specifically targeting users with smart scale ecosystems.
Directly overlaps with the core fasting timer functionality and basic plan offerings of BodyFast.
Targets the weight-loss outcome of fasting by providing superior data visualization and metric tracking.
Competes for the health-conscious user by providing deep nutritional data that complements fasting tracking.
Same space(3)
Occupies the clinical side of health tracking, offering services that go beyond simple app-based logging.
Competes for the performance-oriented user who values professional guidance and structured transformation challenges.
Broadens the scope of health tracking into holistic wellness, competing for the user's daily attention.
Compare BodyFast: Intermittent Fasting against every rival
All rivals in one side-by-side table — identity, store metrics, ratings & sentiment, and strategic intel — plus a head-to-head page for each.
The outtake for BodyFast: Intermittent Fasting
Strengths to defend, gaps to attack
Core Strengths
- 600,000-member Facebook community drives organic acquisition
- Visual fasting-stages loop reinforces daily habit formation
Critical Frictions
- Subscription cancellation flow lacks in-app parity
- Manual schedule adjustments locked behind paywall
Growth Levers
- Wearable device integration for active tracking
- B2B partnerships with corporate wellness programs
Market Threats
- Noom's 17-update cadence outpaces feature iteration
- EU consumer protection regulations on subscription transparency
What are the next best moves?
Audit subscription cancellation flow because user complaints cite hidden options → reduce churn
High-frequency complaint theme regarding unauthorized billing and cancellation difficulty.
Trade-off: Pause the AI Food Scanner refinement sprint — cancellation friction has a higher impact on net retention.
Ship wearable device support because users request smartwatch tracking → increase daily active usage
Top-requested feature in user feedback to improve tracking convenience.
Trade-off: Deprioritize the recipe library expansion — wearable utility is a higher-leverage retention driver.
A counter-intuitive read
The app's #2 ranking in the fasting niche is a liability, as it forces the team into a defensive maintenance posture that leaves them vulnerable to Noom's broader lifestyle-platform disruption.
Feature Gaps vs Competitors
- Wearable device integration (available in MyNetDiary but missing here)
- Integrated cognitive behavioral therapy modules (available in Noom but missing here)
Key Takeaways
BodyFast maintains a strong niche position through its fasting-specific timer, but the aggressive paywalling of basic schedule adjustments and opaque cancellation flows drive high churn, so the PM must prioritize subscription transparency to protect long-term revenue.
Where Is It Heading?
Mixed Signals
The intermittent fasting market is consolidating, with users increasingly favoring platforms that offer comprehensive health insights over single-purpose timers. BodyFast's current posture is exposed: while the core timer is sticky, the aggressive paywalling of basic utility creates a churn risk that will accelerate as competitors integrate broader metabolic health tracking.
Subscription cancellation friction leads to recurring unauthorized charges, which erodes user trust and compounds the negative sentiment already visible in reviews.
The latest release added an AI food scanner, demonstrating active feature investment rather than maintenance-mode stagnation in the competitive fasting market.