Bom Diary - My Favorite Diary
By bomcomes
Bom Diary is a lifestyle journaling app for iOS and Android that uses character-based illustrations to track daily moods and memories.
The App DNA
What makes this app unique?
Users hire Bom Diary for a low-friction, private space to log daily reflections, using mood-matching characters to turn routine writing into a gamified habit.
For Individuals seeking a simple, visual-focused digital diary for mood tracking and daily reflection.
What does it look like?
Key features
Users select illustrations matching weather and mood to log daily entries, increasing daily session frequency.
Visual dashboard displays rankings of user-defined moods and hashtags to encourage long-term usage.
Account-based storage allows access across multiple devices, increasing switching costs.
How much does it cost?
Ad-supported free model with no visible IAP or subscription gates in current store data.
Velocity
Maintenance developmentUX improvementsperformanceShow more...
The app has released only two updates over the last 16 months, averaging approximately 0.03 releases per week. Development is currently in a maintenance state, with the latest release providing only minor usability improvements and bug fixes. There is no evidence of new features, content, or live operations, indicating a focus solely on basic stability.
Who built it?
User Sentiment
What do users think recently?
Recent user voice shows a thrilled sentiment. Users appreciate simple and intuitive diary layout encourages daily journaling habits for casual users and secure password and fingerprint authentication features provide necessary privacy for personal thoughts, but report application crashes during navigation through past entries disrupt the user journaling experience.
How are ratings & reviews evolving?
What users say, by theme
- Simple and intuitive diary layout encourages daily journaling habits for casual users
- Secure password and fingerprint authentication features provide necessary privacy for personal thoughts
- Aesthetic monthly banners and cute sticker elements add visual appeal to the journaling experience
- Application crashes during navigation through past entries disrupt the user journaling experience
52 of 52 recent reviews analyzed · high confidence · Thrilled overall
Read the full review analysisUnlock 1 more frustration theme and 1 user request, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Bom Diary - My Favorite Diary
How's the Lifestyle market?
Bom Diary maintains a 5.0 rating on iOS with 6 reviews, while the Android build holds a 4.3 rating across 413 reviews. The disparity in review volume and rating stability suggests the Android experience currently faces higher technical friction than the iOS counterpart.
Read the market outlookThe rivals identified
By EMMO Corp.
EMMO dominates the lifestyle diary category by offering a highly visual, mood-centric journaling experience that directly competes with Bom Diary’s core value proposition of making diary-keeping fun and accessible.
- Massive user base and established community create a strong network effect for social diary sharing.
- Highly polished, minimalist aesthetic design sets a premium standard that makes basic diary apps feel dated.
- Advanced mood-tracking visualization tools provide deeper personal insights than standard text-based logging features.
Doing DoingContender
DailyLife - Diary, JournalContender
My Diary - Daily Journal, LockContender
MOODAContenderUnlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for Bom Diary - My Favorite Diary
Where is it heading?
The lifestyle diary market is consolidating around visual, social-integrated experiences, leaving Bom Diary exposed to churn. Unless the team addresses stability and expands media support, the app will likely lose its niche position to more feature-rich competitors.
- Frequent application crashes during history navigation erode the daily active habit, which compounds the rating drag already visible on Android.
- The 5.0 rating on iOS indicates that the core mood-tracking value proposition remains highly resonant with the current user base.
The SWOT
- Character-based mood tracking drives daily session frequency
- Biometric authentication builds high user trust
- Integration of voice and video uploads would address top user requests
Next best moves
Audit navigation logic to resolve crashes because crashes during history retrieval disrupt the daily habit loop → improve retention
+ 1 more prioritized moveThe counter-intuitive read
The app's simplicity is its primary vulnerability: by avoiding social features…
Read the full takeFeature gaps
Social diary sharing (available in EMMO but absent here) +1
Since the last report: The app remains in maintenance mode with no new features, but the product strategy has shifted to prioritize multi-image support while acknowledging increased vulnerability to social-integrated competitors.
Bottom line
Bom Diary retains users through simple, secure mood tracking, but stability regressions and limited media support cap its growth against design-forward rivals like EMMO, so the team must prioritize stability fixes before expanding multimedia capabilities.
Unlock 2 critical frictions, 1 market threat, 1 more prioritized move and the analyst’s take.
Access the full report for freeSources
- [1] Play Store
- [2] App Store
Report last updated