Bom Diary - My Favorite Diary is a market-leading lifestyle app that is completely free. With a 4.3/5 rating from 419 reviews, it delivers strong user satisfaction. Users particularly appreciate simple and intuitive diary layout encourages daily journaling habits for casual users, though users report application crashes during navigation through past entries disrupt the user journaling experience as a common concern.

What is Bom Diary - My Favorite Diary?

Bom Diary is a lifestyle journaling app for iOS and Android that uses character-based illustrations to track daily moods and memories.

Users hire Bom Diary for a low-friction, private space to log daily reflections, using mood-matching characters to turn routine writing into a gamified habit.

Current Momentum

v1.1 · 8mo ago

Maintenance
  • Ships stability-focused updates for Android.
  • Maintains 5.0 rating on iOS.

Active Nemesis

EMMO - 日记与笔记

EMMO - 日记与笔记

By EMMO

Other Rivals

Doing Doing
DailyLife - Diary, Journal
My Diary - Daily Journal, Lock
MOODA
MindBridge - Mind Q&A, Diary
Mood Board Maker: Visus
Twig - Journal for Couples
Rond: Travel Journal & Diary

7-Day Rank Pulse 🇺🇸

Lifestyle

No ranking data

LifestyleGrossing

Rating Pulse 🇺🇸

Recent User Mood

What makes this app unique?

What Does It Look Like?

Loading...

What Are The Key Features?

Character-based Mood TrackingDifferentiator

Users select illustrations matching weather and mood to log daily entries, increasing daily session frequency.

Mood and Hashtag StatisticsStandard

Visual dashboard displays rankings of user-defined moods and hashtags to encourage long-term usage.

Cross-device Cloud SyncStandard

Account-based storage allows access across multiple devices, increasing switching costs.

How much does it cost?

Free
  • Free version with ad support

Ad-supported free model with no visible IAP or subscription gates in current store data.

Who Built It?

Lifestyle

Enrichment in progress

Publisher profile available very soon

What other apps does bomcomes make?

봄 캘린더 - 생리, 피임, 임신 준비

봄 캘린더 - 생리, 피임, 임신 준비

건강 및 피트니스

What do users think recently?

Low confidence · 52 reviews analyzed · Based on 52 reviews. Signal may be noisy.

How did the latest release land?

Overall
4.3/ 5
(419)
Current version
5.0/ 5
+0.7 vs overall
(6)
Main signal post-update: simple and intuitive diary layout encourages daily journaling habits for casual users.

What is the recent mood?

Thrilled

Recent user voice shows a thrilled sentiment. Users appreciate simple and intuitive diary layout encourages daily journaling habits for casual users and secure password and fingerprint authentication features provide necessary privacy for personal thoughts, but report application crashes during navigation through past entries disrupt the user journaling experience and image upload limitations regarding cropping and quantity restrict the expression of visual memories.

What Users Love

Simple and intuitive diary layout encourages daily journaling habits for casual users
Secure password and fingerprint authentication features provide necessary privacy for personal thoughts
Aesthetic monthly banners and cute sticker elements add visual appeal to the journaling experience

What Frustrates Users

Application crashes during navigation through past entries disrupt the user journaling experience
Image upload limitations regarding cropping and quantity restrict the expression of visual memories

What Users Want

Expanded multimedia support including voice recordings and video uploads for richer memory capture

View the full user-sentiment analysis

Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.

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What is the competitive landscape for Bom Diary - My Favorite Diary?

Where is it available?

Localized markets (2)

United StatesSouth Korea

How's The Lifestyle Market?

Bom Diary operates in the lifestyle diary category, currently holding a 5-star rating on iOS with a small but highly satisfied user base. The app utilizes a free, ad-supported model with no visible in-app purchases, positioning it as a low-barrier entry point for casual users who prioritize simplicity over complex feature sets.

Which niche is Bom Diary - My Favorite Diary in?

Journaling Note Taking

to record daily thoughts and moods

Note TakingJournalingGeneralFreemium AdsEmerging

Explore the full Journaling Note Taking niche

Every app in this space (941 tracked), the niche's live rankings, and Marlvel's editorial take on the job-to-be-done.

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The rivals identified

Nemeses(1)

This app directly competes for the same user base by offering a feature-rich, secure digital journaling experience that emphasizes privacy and emotional tracking.

Contenders(4)

Shine competes by offering advanced data visualization and flexible synchronization options for power users.

Dear Me. targets the niche of therapeutic journaling, specifically focusing on users managing chronic illnesses.

This app overlaps with the target by combining traditional diary keeping with habit tracking and daily reminders.

Biograph competes by positioning journaling as a collaborative and social storytelling experience rather than a solitary activity.

Same space(3)

Holoholo competes by automating the memory-capture process through background tracking rather than manual input.

Insight AI competes for the self-reflection market by using AI to provide personalized astrological insights.

This app serves the same self-improvement audience by providing daily inspiration and content management tools.

Compare Bom Diary - My Favorite Diary against every rival

All rivals in one side-by-side table: identity, store metrics, ratings & sentiment, and strategic intel, plus a head-to-head page for each.

Go deeper

The outtake for Bom Diary - My Favorite Diary

Strengths to defend, gaps to attack

Core Strengths

  • Character-based mood tracking drives daily session frequency
  • Biometric authentication builds high user trust

Critical Frictions

  • Application crashes during history navigation disrupt the core journaling habit
  • Image upload limitations restrict visual memory capture

Growth Levers

  • Integration of voice and video uploads would address top user requests

Market Threats

  • EMMO's superior design and social features siphon the core user base

What are the next best moves?

highInvest

Audit navigation logic to resolve crashes because crashes during history retrieval disrupt the daily habit loop → improve retention

User complaints explicitly cite crashes during navigation through past entries as a primary friction point.

Trade-off: Pause the development of new character illustrations — stability is a prerequisite for retention.

mediumPivot

Ship multi-image upload support because current cropping and quantity limits restrict visual expression → increase user satisfaction

Image upload limitations are a recurring point of friction in user reviews.

Trade-off: Deprioritize the statistics dashboard UI refresh — user expression is a higher-value lever.

A counter-intuitive read

The app's simplicity is its primary vulnerability: by avoiding social features, it cedes the 'diary as a community' space to EMMO, leaving it with no defense against a more polished, social-first clone.

Feature Gaps vs Competitors

  • Social diary sharing (available in EMMO but absent here)
  • Multimedia support for voice and video (available in MindBridge but absent here)

Key Takeaways

Bom Diary retains users through simple, secure mood tracking, but stability regressions and limited media support cap its growth against design-forward rivals like EMMO, so the team must prioritize stability fixes before expanding multimedia capabilities.

Where Is It Heading?

Mixed Signals

The lifestyle diary market is consolidating around visual, social-integrated experiences, leaving Bom Diary exposed to churn. Unless the team addresses stability and expands media support, the app will likely lose its niche position to more feature-rich competitors.

Frequent application crashes during history navigation erode the daily active habit, which compounds the rating drag already visible on Android.

The 5.0 rating on iOS indicates that the core mood-tracking value proposition remains highly resonant with the current user base.

Sources

  1. [1] Play Store, source
  2. [2] App Store, source

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Bom Diary - My Favorite Diary, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

What's new

The app remains in maintenance mode with no new features, but the product strategy has shifted to prioritize multi-image support while acknowledging increased vulnerability to social-integrated competitors.

shifted

Strategic Vulnerability Assessment

shifted

Outlook Trend

shifted

Feature Gap Refinement

shifted

PM Action Item Priority

Cite this report

Marlvel.ai. “Bom Diary - My Favorite Diary Intelligence Report.” Updated Jul 4, 2026. https://marlvel.ai/apps/bom-diary-my-favorite-diary

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Data licensed under CC-BY-NC 4.0