Report updated Jul 4, 2026

Doing Doing is an established lifestyle app that is completely free. With a 4.6/5 rating from 97 reviews, it shows polarized user reception.

What is Doing Doing?

Doing Doing is a digital bullet journal diary for iOS that allows users to organize daily tasks using standard bullet journal notation.

Users hire Doing Doing to replicate the structure of analog bullet journaling in a digital format, serving those who prioritize task-oriented productivity over long-form diary writing.

Current Momentum

v3.3 · 1w ago

Maintenance
  • Maintains 4.6★ rating on App Store.
  • Ships ad-supported free utility model.

Active Nemesis

Day One: Daily Journal & Diary

Day One: Daily Journal & Diary

By Bloom Built

Other Rivals

Daynote : Diary with Password
My Diary - Daily Journal, Lock
MOODA
YOUKAMI
Piko AI: Mood Tracker Journal
Mood Board Maker: Visus
Motivational Quotes +
Rond: Travel Journal & Diary

7-Day Rank Pulse 🇺🇸

Lifestyle

No ranking data

LifestyleGrossing

Rating Pulse 🇺🇸

What makes this app unique?

What Does It Look Like?

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What Are The Key Features?

Bullet Journal Task StatesStandard

Categorizes to-do items into completed, in progress, migrated, or cancelled states using standard bullet journal notation.

Image Export SharingDifferentiator

Converts daily to-do lists into image files for external sharing, acting as a visual referral mechanism.

How much does it cost?

Free
  • Free access with ad-supported content

Monetization relies on ad-inventory via AdMob SDK within a free, standalone utility application.

Who Built It?

Lifestyle

Enrichment in progress

Publisher profile available very soon

What other apps does Chaehui Seo make?

Boo Says

Boo Says

App

What is the competitive landscape for Doing Doing?

Where is it available?

Localized markets (3)

United StatesJapanSouth Korea

How's The Lifestyle Market?

Market outlook for this category

Available very soon

The rivals identified

Nemeses(1)

Day One dominates the premium journaling space, competing directly for users seeking a long-term digital repository for their daily thoughts and task tracking.

Differentiators

  • Offers physical book printing services, turning digital journal entries into tangible, high-quality keepsake coffee table books.
  • Provides robust end-to-end encryption, ensuring user privacy that exceeds standard cloud-based note-taking application security protocols.
  • Features a sophisticated 'On This Day' memory engine that drives high daily retention through nostalgic content surfacing.

Head to head

Doing Doing should avoid a feature-for-feature war and instead double down on its unique bullet-journal-style task management and social sharing capabilities.

Contenders(4)

YOUKAMI icon

NOTEGG Corp.

4.8(77)

YOUKAMI competes by offering a highly visual, illustration-heavy diary experience that appeals to the same creative-minded users as Doing Doing.

Differentiators

  • Utilizes a proprietary emotional picture diary format that prioritizes artistic expression over structured task-based bullet journaling.
  • Employs a custom hashtag system that allows for unique, user-defined categorization of moods and life events.
MOODA icon

Analog Lab Corp.

4.6(528)

MOODA targets the same lifestyle-conscious demographic by focusing on emotional tracking and cozy, aesthetic-driven user experiences.

Differentiators

  • Features a unique 'cozy room' customization mechanic that gamifies the journaling process through virtual space decoration.
  • Integrates social connectivity features that allow users to share their emotional state with friends in a closed network.

This app competes by providing a secure, feature-rich environment for daily logging, directly challenging Doing Doing's utility as a personal diary.

Differentiators

  • Implements a high-security lock mechanism that provides users with peace of mind for sensitive, private daily entries.
  • Combines traditional journaling with mood tracking analytics to provide users with insights into their long-term emotional trends.

Daynote serves as a direct alternative for users prioritizing password-protected, private daily documentation within the lifestyle category.

Differentiators

  • Focuses on a streamlined, password-protected entry flow that minimizes friction for users wanting quick, secure daily documentation.
  • Provides a clean, minimalist interface that avoids the complexity of task-management features found in Doing Doing.

Same space(3)

Rond occupies the same lifestyle niche by focusing on chronological documentation, specifically targeting users who want to track life events.

Differentiators

  • Optimized specifically for travel-based documentation, offering location-specific templates that Doing Doing lacks for general task tracking.
  • Employs a map-based visualization of entries, providing a geographic context to life events that standard journals miss.

Visus competes for the same creative user base by offering visual-first organization tools that overlap with Doing Doing's image-sharing capabilities.

Differentiators

  • Provides advanced collage and mood board creation tools that allow for more complex visual storytelling than simple lists.
  • Focuses on aesthetic curation rather than task completion, appealing to users who prioritize visual inspiration over productivity.

Piko AI competes by using artificial intelligence to analyze mood, offering a data-driven alternative to Doing Doing's manual bullet journal style.

Differentiators

  • Uses AI-driven sentiment analysis to automatically categorize user entries, reducing the manual effort required for emotional tracking.
  • Provides personalized daily insights and suggestions based on the user's historical mood data and journaling patterns.

Compare Doing Doing against every rival

All rivals in one side-by-side table — identity, store metrics, ratings & sentiment, and strategic intel — plus a head-to-head page for each.

Go deeper

The outtake for Doing Doing

Strengths to defend, gaps to attack

Core Strengths

  • Bullet journal task states provide a familiar, low-friction workflow for productivity-focused users.
  • Image export sharing functions as a visual referral mechanism for social growth.

Critical Frictions

  • Manual-entry requirement creates high friction compared to automated logging competitors.
  • Lack of cross-platform synchronization limits utility for power users.

Growth Levers

  • Integration of AI-driven sentiment analysis could reduce manual logging effort.
  • Expansion into cross-platform support would reduce churn to established diary rivals.

Market Threats

  • Automated journaling apps like Lore are transforming diary entry into interactive, low-effort chat experiences.
  • Established competitors like Day One offer superior data security and keepsake services.

What are the next best moves?

highInvest

Ship automated entry triggers because manual logging is the #1 friction point against AI-driven rivals → increase daily active habit.

Manual input is the primary friction point compared to AI-automated competitors.

Trade-off: Deprioritize UI aesthetic updates to focus engineering on automation logic.

highPivot

Audit cross-platform sync because lack of desktop access is the primary churn reason vs Day One → improve long-term retention.

Day One's cross-platform sync is a key differentiator that Doing Doing lacks.

Trade-off: Pause social sharing feature expansion to allocate resources to backend sync infrastructure.

A counter-intuitive read

The app's manual-only entry is not a bug but a feature for users seeking to avoid AI-driven feature bloat, provided the task-tracking workflow remains faster than automated alternatives.

Feature Gaps vs Competitors

  • Cross-platform synchronization (available in Day One but missing here)
  • AI-driven sentiment analysis (available in Piko AI but missing here)

Key Takeaways

Doing Doing succeeds by mirroring analog bullet-journaling workflows, but its manual-only entry model is a liability against AI-automated competitors, so the PM should prioritize low-friction logging features to defend the user base.

Where Is It Heading?

Mixed Signals

The lifestyle journaling market is shifting toward automated, low-effort logging, which threatens Doing Doing's manual-entry model. The app must integrate automation or cross-platform utility to remain relevant against competitors that offer a more comprehensive digital repository.

The rise of automated AI-driven journaling apps increases churn pressure on manual-entry tools like Doing Doing, forcing a pivot toward automation.

The app maintains a high 4.6★ rating, indicating that the core bullet-journal task-tracking workflow remains highly valued by its target productivity segment.

Sources

  1. [1] App StoreDigital bullet journal diary. Categorizes to-do items into completed, in progress, migrated, or cancelled states. 4.6 rating. source
  2. [2] Competitive LandscapeCompetitive landscape analysis regarding Day One, Daynote, and AI-driven journaling trends. source

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Doing Doing, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

What's new

The app's competitive outlook shifted from stable to mixed due to increased pressure from AI-automated journaling competitors, prompting a strategic pivot toward automation and cross-platform synchronization.

shifted

Strategic Outlook Pivot

added

Manual Entry Weakness

added

AI Integration Opportunity

added

Feature Gap Identification

Cite this report

Marlvel.ai. “Doing Doing Intelligence Report.” Updated Jul 4, 2026. https://marlvel.ai/apps/doing-doing

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