Doing Doing

Doing Doing

By Chaehui Seo

Doing Doing is a digital bullet journal diary for iOS that allows users to organize daily tasks using standard bullet journal notation.

The App DNA

What makes this app unique?

Users hire Doing Doing to replicate the structure of analog bullet journaling in a digital format, serving those who prioritize task-oriented productivity over long-form diary writing.

For Productivity-focused users who prefer analog-style bullet journaling methods for daily task management.

What does it look like?

Key features

Bullet Journal Task Statesstandard

Categorizes to-do items into completed, in progress, migrated, or cancelled states using standard bullet journal notation.

Image Export Sharingedge

Converts daily to-do lists into image files for external sharing, acting as a visual referral mechanism.

How much does it cost?

freeFree access with ad-supported content

Monetization relies on ad-inventory via AdMob SDK within a free, standalone utility application.

Velocity

Maintenance developmentinternationalizationUX improvementsShow more...

The app has released only one version in the last 14 days, indicating a maintenance-level cadence. Development is currently focused on stability and minor UI refinements rather than new content or live operations. Given the lack of frequent updates or event-based releases, the development momentum is classified as maintenance. Future updates are expected to continue at this slow, reactive pace.

See all version history

Who built it?

Chaehui Seo

2 apps tracked · Lifestyle

Boo SaysBoo Says
Explore the full publisher profile

User Sentiment

What do users think recently?

How are ratings & reviews evolving?

App Store
4.63 · 97

Not enough recent reviews to extract reliable themes yet.

Read the full review analysis

Competition

Competitive landscape for Doing Doing

How's the Lifestyle market?

Doing Doing maintains a 4.6★ rating on the App Store. Its position as a niche productivity tool is challenged by comprehensive diary apps that offer cross-platform sync and automated logging.

Read the market outlook

The rivals identified

Day One: Daily Journal & Diary

By Bloom Built Inc

Day One dominates the premium journaling space, competing directly for users seeking a long-term digital repository for their daily thoughts and task tracking.

  • Offers physical book printing services, turning digital journal entries into tangible, high-quality keepsake coffee table books.
  • Provides robust end-to-end encryption, ensuring user privacy that exceeds standard cloud-based note-taking application security protocols.
  • Features a sophisticated 'On This Day' memory engine that drives high daily retention through nostalgic content surfacing.
Doing Doing vs Day One: Daily Journal & Diary

Unlock the head-to-head verdict: where this rival wins, and where it loses.

Access the full report for free

The Analyst's Read

Key takeaways for Doing Doing

Where is it heading?

The lifestyle journaling market is shifting toward automated, low-effort logging, which threatens Doing Doing's manual-entry model. The app must integrate automation or cross-platform utility to remain relevant against competitors that offer a more comprehensive digital repository.

  • The rise of automated AI-driven journaling apps increases churn pressure on manual-entry tools like Doing Doing, forcing a pivot toward automation.
  • The app maintains a high 4.6★ rating, indicating that the core bullet-journal task-tracking workflow remains highly valued by its target productivity segment.

The SWOT

Core Strengths
  • Bullet journal task states provide a familiar, low-friction workflow for productivity-focused users.
  • Image export sharing functions as a visual referral mechanism for social growth.
Critical Frictions 2 weaknesses inside
Growth Levers
  • Integration of AI-driven sentiment analysis could reduce manual logging effort.
  • Expansion into cross-platform support would reduce churn to established diary rivals.
Market Threats 2 threats identified

Next best moves

1 Invest · 1 Pivot

Ship automated entry triggers because manual logging is the #1 friction point against AI-driven rivals → increase daily active habit.

+ 1 more prioritized move

The counter-intuitive read

The app's manual-only entry is not a bug…

Read the full take

Feature gaps

Cross-platform synchronization (available in Day One but missing here) +1

Since the last report: The app's competitive outlook shifted from stable to mixed due to increased pressure from AI-automated journaling competitors, prompting a strategic pivot toward automation and cross-platform synchronization.

Bottom line

Doing Doing succeeds by mirroring analog bullet-journaling workflows, but its manual-only entry model is a liability against AI-automated competitors, so the PM should prioritize low-friction logging features to defend the user base.

Unlock 2 critical frictions, 2 market threats, 1 more prioritized move and the analyst’s take.

Access the full report for free

Sources

  1. [1] App Store, source
  2. [2] Competitive Landscape, source

Report last updated

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with automated quality gates, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Doing Doing, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

What's new

The app's competitive outlook shifted from stable to mixed due to increased pressure from AI-automated journaling competitors, prompting a strategic pivot toward automation and cross-platform synchronization.

shifted

Strategic Outlook Pivot

added

Manual Entry Weakness

added

AI Integration Opportunity

added

Feature Gap Identification

Cite this report

Marlvel.ai. “Doing Doing Intelligence Report.” Updated Jul 4, 2026. https://marlvel.ai/apps/doing-doing

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