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BOS Tarot - As Above vs its rivals

Side-by-side comparison against BOS Tarot - As Above's closest competitors — identity, store metrics, ratings & sentiment, and strategic intel.

BOS Tarot - As Above
This App
Tarot Cards Reading
Nemesis
Rumi Oracle - Alana Fairchild
Contender
Ask Your Guides Oracle Cards
Contender
White Light Oracle
Contender
Archangel Power Tarot Cards
Contender
Earth Warriors Oracle Cards
Peer
Beauty Everywhere Oracle Cards
Peer
Wisdom of Hidden Realms Oracle
Peer
Gaia Oracle - Toni C. Salerno
Peer
Core Identity
DeveloperThe Fool's Dog, LLCDOSA AppsOceanhouse MediaOceanhouse MediaOceanhouse MediaOceanhouse MediaOceanhouse MediaOceanhouse MediaOceanhouse MediaOceanhouse Media
CategoryEntertainmentLifestyleLifestyleLifestyleLifestyleLifestyleLifestyleLifestyleBookLifestyle
PlatformAndroid, iOSAndroidiOSiOSiOSAndroid, iOSiOSiOSiOSiOS
Store Metrics
Rating4.9 / 54.8 / 54.9 / 54.7 / 54.9 / 54.8 / 54.9 / 54.6 / 54.8 / 54.9 / 5
Ratings Count3438,6915944027214234479987183
PriceUSD3.99Free$9.99$9.99$9.99$11.99$9.99Free$11.99$9.99
Release DateAug 21, 2014Apr 10, 2020Apr 6, 2017Feb 18, 2010Dec 4, 2020Aug 15, 2013Feb 21, 2019Aug 6, 2022Jul 19, 2011Nov 11, 2017
Last UpdatedJun 8, 2018Oct 30, 2025Jan 31, 2026Jan 30, 2026Jan 31, 2026Jan 4, 2026Jan 6, 2026May 15, 2026Jan 4, 2026Feb 3, 2026
Sentiment & Reviews
Sentimentpositive-positivepositive-mixed-terrible--
Score80/100-75/10075/100-55/100-25/100--
Praises
  • High quality artistic illustrations provide deep symbolic value for daily reading sessions
-
  • Beautifully written and poetic content provides meaningful daily guidance for users
  • Daily card readings provide consistent and accurate guidance for personal reflection and spiritual growth
-
  • Accurate and insightful card readings provide meaningful guidance for daily life situations
  • Beautiful artwork and soothing interface design create a positive user experience
-
  • Extensive library of digital oracle and tarot decks provides high portability for spiritual practitioners
  • High quality digital artwork and card design keeps users engaged with daily reading rituals
--
Complaints
  • Non-traditional card naming and imagery create significant friction for experienced tarot practitioners
-
  • Excessively long descriptions on card backs make the reading experience tedious
  • Negative or heavy card themes create an unsettling experience for users seeking purely uplifting guidance
-
  • Frequent application crashes during readings disrupt the user experience following the latest update
  • Aggressive monetization tactics and paywalls for core features frustrate long-term users
-
  • Frequent application freezing and crashing prevents users from accessing their purchased card decks
  • Unclear purchase restoration processes force users to re-buy content they already own
--
Requests
  • Expanded preview gallery of card imagery to assist with informed purchasing decisions
-
  • Concise reading options are desired to improve the speed of daily interactions
--
  • Inclusion of reversed card meanings to provide more depth for experienced tarot readers
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  • Implementation of reversed card reading options to support traditional tarot and oracle practices
--
Strategic Intel
Strengths
  • High-resolution artwork creates a visual brand identity
  • Integrated journaling creates personal data lock-in
-
  • Licensed artwork provides premium brand authority
  • Singular thematic depth creates high emotional resonance
  • Local history storage increases user switching costs
  • Author-led brand authority sustains premium pricing
  • Digital portability replaces physical deck friction
  • Integrated guidebook reinforces content depth
-
  • Premium niche-focused branding appeals to specific spiritual segments
  • Integrated guidebook reinforces author-led content value
-
  • Centralized library of 85+ decks creates high switching costs for dedicated fans
  • Digital reading engine provides consistent daily utility for ritual users
  • Paid-upfront model removes ad-inventory reliance [Pricing Strategy]
  • Digital guidebook reduces support overhead via self-service content access [Feature Analysis]
-
Weaknesses
  • $3.99 upfront price creates a high barrier to entry
  • Non-traditional naming conventions alienate experienced tarot practitioners
-
  • $9.99 entry barrier limits new user acquisition
  • Lack of onboarding tutorials increases user friction
  • Verbose card descriptions reduce daily session speed
  • $9.99 price point exceeds category median
  • Lack of content filtering for negative card themes
  • No cloud-save functionality
-
  • $11.99 price point exceeds category median
  • Persistent application crashes during readings
  • No reversed card interpretation for power users
-
  • Frequent app crashes prevent access to paid content
  • Purchase restoration flow is non-functional for many users
  • Premium tier at $11.99 above category median [Pricing Strategy]
  • No cloud-save functionality limits multi-device continuity [Feature Analysis]
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Pricingpaidfreepaidpaidpaidpaidpaidfreemiumpaidpaid
MomentumSteady-ZombieZombieSteadyMaintenanceSteadyActiveZombieSteady
Update Cadence4 versions-5 versions, 1 majors/6mo, ~764d avg5 versions, 1 majors/6mo, ~1404d avg4 versions5 versions, 1 majors/6mo, ~933d avg4 versions5 versions, 4 majors/6mo, ~23d avg1 versions3 versions

Compare BOS Tarot - As Above head-to-head

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by BOS Tarot - As Above, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

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