Brain Test: Tricky Puzzles is a casual riddle game for iOS and Android featuring unconventional brain teasers and offline play.
Product velocity
Active
Daily rank 🇺🇸
#155
▲21Trivia · free
Sentiment
4.7
11.3M reviews
Nemesis
Brain Who? Tricky Riddle Tests
The App DNA
What makes this app unique?
Users hire the app for low-stakes, humorous cognitive stimulation during transit or downtime, using the tricky riddles to break common-sense patterns.
For Casual puzzle gamers and families seeking accessible, humorous brain-training content.
What does it look like?
Key features
Unconventional riddles challenge common sense, serving as the core engagement loop that expands ad-inventory for non-paying users.
Weekly subscription tier removing ads and providing hints, functioning as a direct paid-conversion lever for power users.
Full functionality without internet, removing friction for casual transit play and increasing session frequency.
How much does it cost?
Freemium model uses ad-supported gameplay for the majority of users, with a weekly subscription gate to remove ads and accelerate progression.
Velocity
Active developmentnew contentperformanceseasonal eventsShow more...
Brain Test: Tricky Puzzles exhibits an active development cadence, shipping approximately 0.5 releases per week based on recent activity. The development trend is stable, alternating between content-heavy updates and routine maintenance. The latest major update significantly expanded the game's content library, while the most recent build focuses on standard performance improvements. The app is actively supported with new levels and thematic content.
Who built it?
UNICO STUDIO
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Game is HardUser Sentiment
What do users think recently?
Review voice lately leans mixed. Users appreciate challenging puzzle mechanics provide a satisfying mental workout for players seeking daily brain stimulation and humorous commentary at the end of each level adds a layer of personality to the experience, but report excessive ad frequency interrupts the gameplay loop and makes the experience feel unplayable for many users.
How are ratings & reviews evolving?
Weekly average review rating
What users say, by theme
- Challenging puzzle mechanics provide a satisfying mental workout for players seeking daily brain stimulation
- Humorous commentary at the end of each level adds a layer of personality to the experience
- Excessive ad frequency interrupts the gameplay loop and makes the experience feel unplayable for many users
62 of 99 recent reviews analyzed · high confidence · Mixed overall
Read the full review analysisUnlock 1 more frustration theme, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Brain Test: Tricky Puzzles
How's the Trivia market?
Brain Test: Tricky Puzzles maintains a 4.73 rating across 11.3 million total platform ratings. The high rating volume relative to its 14-day update cadence signals a mature, stable market position that relies on consistent content drops to offset ad-related churn.
Read the market outlookThe rivals identified
By Teos Oyun
Both apps compete for the same casual puzzle audience by offering riddle-based mental stimulation and freemium monetization models.
- Brain Who? Tricky Riddle Tests uses narrative-driven who did it scenarios, while Brain Test: Tricky Puzzles focuses on humorous riddle-based logic.
- Brain Who? Tricky Riddle Tests implements daily streak loops to drive engagement, whereas Brain Test: Tricky Puzzles relies on a 14-day content update cadence.
Tricky StoryContender
Easy Game - Brain PuzzlesContender
Tricky Riddles With AnswersContender
The Moron Test: IQ Brain GamesContender
Impossible Date: Tricky RiddleContender
Riddle Test: Brain Teaser GameContender
Brain Puzzle: Tricky QuestContender
What Am I? Tricky RiddlesContenderShow 1 more
Unlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for Brain Test: Tricky Puzzles
Where is it heading?
Casual puzzle traffic is consolidating around fresh entrants, and the shift toward repetitive math puzzles leaves the app exposed to live-ops rivals. The PM must balance the high-frequency content cadence with a reduction in ad-density to prevent long-term funnel decay.
- Ad frequency complaints (every 30-40 seconds) erode the daily active habit, which compounds the rating drag already visible on Android.
- The latest release added 104 levels and World Cup 2026 content, demonstrating active feature investment rather than maintenance mode.
The SWOT
- Humorous commentary at level completion sustains player personality connection
- Offline-first architecture removes transit-play friction
- High-frequency update cadence (avg 14 days) keeps content fresh
- Expand B2B partnerships for educational brain-training content
- Introduce wearable-specific puzzle modes for quick sessions
Next best moves
A/B test ad frequency because 1★ reviews flag 30-second intervals as unplayable → reduce churn
+ 1 more prioritized moveThe counter-intuitive read
The app's #2 chart position is its primary risk…
Read the full takeSince the last report: The app's competitive outlook has shifted from a focus on internal monetization friction to a broader concern regarding its vulnerability as a top-ranked, mature product facing agile live-ops competition.
Bottom line
Brain Test: Tricky Puzzles retains a massive user base through its humorous riddle loop, but the current ad-frequency and shift toward repetitive math content are eroding the creative moat, so the PM must prioritize diversifying puzzle types to stabilize retention.
Unlock 3 critical frictions, 2 market threats, 1 more prioritized move and the analyst’s take.
Access the full report for freeSources
Report last updated