Brain Who? Tricky Riddle Tests is a logic-based puzzle game for teens and adults, featuring daily brain-training challenges on iOS and Android.
Product velocity
Active
Daily rank 🇺🇸
#200
Games · free
Sentiment
4.7
2.2M reviews
Nemesis
Brain Test: Tricky Puzzles
The App DNA
What makes this app unique?
Users hire the app for quick, logic-based mental stimulation, but the current ad-heavy experience forces a trade-off between playability and monetization that threatens long-term retention.
For Teens and adults seeking casual, logic-based mental stimulation and daily brain training exercises.
What does it look like?
Key features
Logic-based brain teasers requiring lateral thinking to identify culprits or solve mysteries within images
Removes advertisements and provides access to additional premium-only content
Recurring puzzle challenges designed to encourage consistent app engagement
How much does it cost?
Monetization relies on a weekly subscription model to gate ad-free access and exclusive content.
Velocity
Active developmentperformanceopaqueShow more...
The app ships approximately 0.4 releases per week, placing it in the active tier. Development appears to be focused exclusively on performance and stability, as every recent release note is limited to generic 'bug fixes' and 'performance improvements' language. Because the publisher provides no visibility into feature development, it is likely that updates are driven by server-side flags or A/B testing rather than traditional feature releases. The cadence is stable, but the lack of descriptive release notes prevents identification of specific feature milestones.
Who built it?
Teos Oyun
5 apps tracked · Games
Emoji Story: Tricky Puzzles
Delete Puzzle: Erase One Part
Draw Puzzle: Tricky Brain Test
Rocket Attack 3D: RPG ShootingUser Sentiment
What do users think recently?
Review voice lately leans upset. Users appreciate challenging puzzle scenarios provide a sense of accomplishment for players who enjoy brainteasers, but report excessive ad frequency and duration disrupt the core gameplay loop for free users.
How are ratings & reviews evolving?
What users say, by theme
- Challenging puzzle scenarios provide a sense of accomplishment for players who enjoy brainteasers
- Excessive ad frequency and duration disrupt the core gameplay loop for free users
108 of 152 recent reviews analyzed · high confidence · Upset overall
Read the full review analysisUnlock 1 more frustration theme, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Brain Who? Tricky Riddle Tests
How's the Games market?
The app maintains a top-100 free chart presence in over 30 markets, including a #13 rank in South Korea. However, the high volume of negative sentiment regarding broken premium features suggests that monetization is currently outpacing user satisfaction.
Read the market outlookThe rivals identified
By UNICO STUDIO
With nearly 10 million ratings, this app dominates the riddle puzzle category and maintains a high-velocity update cycle.
- Maintains a massive content library that dwarfs this app's current level variety
- Aggressive six-month release cadence ensures constant engagement loops that keep users from churning
- Established brand authority in the tricky puzzle niche creates a significant barrier to entry
Brain Out -Tricky riddle gamesContender
Braindom: Brain Games Test OutContender
Brain Test 2: Tricky StoriesContenderUnlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for Brain Who? Tricky Riddle Tests
Where is it heading?
The casual puzzle market is consolidating around competitors with higher release cadences and more stable monetization, leaving this app exposed. Without immediate fixes to the premium purchase flow, the current churn trend will likely accelerate through the next quarter.
- Broken premium-tier ad removal in the latest release drives refund surges and erodes long-term user trust.
- Excessive ad frequency in the current build forces high churn rates, limiting the app's ability to retain new users.
The SWOT
- Daily streak loops drive consistent DAU/MAU ratios
- Narrative-driven format distinguishes the app from generic riddles
- Implement episodic story-based progression to increase emotional investment
- Expand into wearable-based brain training to capture technical demographics
Next best moves
Audit premium purchase validation logic because users report ad-removal fails to function → restore user trust and reduce refund surge
+ 1 more prioritized moveThe counter-intuitive read
The app's high chart rank is a liability…
Read the full takeFeature gaps
Episodic story-based progression (available in Brain Test 2 but missing here) +1
Since the last report: The app is experiencing a severe decline in user sentiment and competitive standing, driven by persistent monetization failures and a lack of content innovation relative to category leaders.
Bottom line
The app retains a loyal base through its narrative puzzle format, but the broken premium purchase flow and aggressive ad frequency are actively destroying user trust. The PM must prioritize purchase stability and ad-model reform to prevent further churn.
Unlock 3 critical frictions, 2 market threats, 1 more prioritized move and the analyst’s take.
Access the full report for freeReport last updated