Report updated May 19, 2026
Brain Who? Tricky Riddle Tests
For teens and adults seeking casual, logic-based mental stimulation and daily brain training exercises.
Brain Who? Tricky Riddle Tests is a struggling games app that is available. With a 4.7/5 rating from 2.2M reviews, it struggles with user retention. Users particularly appreciate challenging puzzle scenarios provide a sense of accomplishment for players who enjoy brainteasers, though excessive ad frequency and duration disrupt the core gameplay loop for free users remains a common concern.
What is Brain Who? Tricky Riddle Tests?
Brain Who? Tricky Riddle Tests is a logic-based puzzle game for teens and adults, featuring daily brain-training challenges on iOS and Android.
Users hire the app for quick, logic-based mental stimulation, but the current ad-heavy experience forces a trade-off between playability and monetization that threatens long-term retention.
Current Momentum
v2.4 · 2w ago
Active- Ships frequent performance and bug fixes.
- Maintains top-100 chart presence globally.
What makes this app unique?
What Does It Look Like?
What Are The Key Features?
Logic-based brain teasers requiring lateral thinking to identify culprits or solve mysteries within images
Removes advertisements and provides access to additional premium-only content
Recurring puzzle challenges designed to encourage consistent app engagement
How much does it cost?
- Free with advertisements
- Weekly auto-renewable premium subscription
Monetization relies on a weekly subscription model to gate ad-free access and exclusive content.
Who Built It?
Providing brain-training and logic-based puzzle challenges for teens and adults. Focused on delivering quick, high-pressure riddle experiences.
Portfolio
5
Apps
What other apps does Teos Oyun make?
Emoji Story: Tricky Puzzles
Delete Puzzle: Erase One Part
Draw Puzzle: Tricky Brain Test
Rocket Attack 3D: RPG Shooting
Explore the full Teos Oyun report
Portfolio breakdown, audience, momentum, and every app published by Teos Oyun.
What do users think recently?
High confidence · Latest 108 of 152 total reviews analyzed · Based on 152 reviews. Signal may be noisy.
How did the latest release land?
What is the recent mood?
Recent user voice shows a upset sentiment. Users appreciate challenging puzzle scenarios provide a sense of accomplishment for players who enjoy brainteasers, but report excessive ad frequency and duration disrupt the core gameplay loop for free users and in-app purchases for ad removal fail to function as advertised for many users.
What Users Love
What Frustrates Users
How have ratings & review volume moved?
Rating, review sentiment, and total reviews over time, with release markers showing the post-launch impact.
Vertical markers = app releases. Hover any release for the post-release impact delta.
View the full user-sentiment analysis
Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.
What is the competitive landscape for Brain Who? Tricky Riddle Tests?
How's The Games Market?
How does it evolve in the Games market?
The app maintains a top-100 free chart presence in over 30 markets, including a #13 rank in South Korea. However, the high volume of negative sentiment regarding broken premium features suggests that monetization is currently outpacing user satisfaction.
Rank progression
176 active rankings tracked — 30-day window
The rivals identified
Nemeses(1)
This app directly competes for the same casual puzzle audience by positioning itself as a structured brain-training tool rather than just a collection of riddles.
Contenders(4)
Competes by bundling general knowledge trivia with brain teasers to capture a broader casual gaming audience.
This is a high-velocity competitor from a major studio that iterates rapidly on the core tricky-puzzle formula.
A direct rival in the 'tricky riddle' sub-genre that leverages social mechanics to drive viral growth.
It targets the same 'drama-puzzle' demographic by blending logic challenges with situational storytelling.
Same space(3)
Targets the educational/brain-training segment of the puzzle market with a suite of logic-based tasks.
A classic puzzle alternative that shares the same 'brain-teasing' intent but uses a different core mechanic.
The dominant market leader in the tricky puzzle category, setting the standard for content volume and monetization.
Compare Brain Who? Tricky Riddle Tests against every rival
All rivals in one side-by-side table — identity, store metrics, ratings & sentiment, and strategic intel — plus a head-to-head page for each.
The outtake for Brain Who? Tricky Riddle Tests
Strengths to defend, gaps to attack
Core Strengths
- Daily streak loops drive consistent DAU/MAU ratios
- Narrative-driven format distinguishes the app from generic riddles
Critical Frictions
- Premium ad-removal fails to function for paying users
- Ad-to-gameplay ratio exceeds industry norms
- Touch-control glitches prevent level completion
Growth Levers
- Implement episodic story-based progression to increase emotional investment
- Expand into wearable-based brain training to capture technical demographics
Market Threats
- Unico Studio's high-frequency release cadence siphons active users
- EU data-minimization policies may restrict current ad-tracking monetization
What are the next best moves?
Audit premium purchase validation logic because users report ad-removal fails to function → restore user trust and reduce refund surge
In-app purchase failure is the #2 complaint theme and a direct revenue risk.
Trade-off: Pause the upcoming level-pack content sprint — purchase stability is a prerequisite for revenue growth.
Pivot ad-delivery to rewarded-video model because current ad frequency disrupts gameplay → improve sentiment and increase session length
Ad frequency is the #1 complaint theme, directly driving immediate uninstalls.
Trade-off: Accept short-term ad-impression decline while optimizing the rewarded-video conversion funnel.
A counter-intuitive read
The app's high chart rank is a liability, as it forces the team into maintenance-mode to defend against high-velocity rivals rather than innovating on the core puzzle mechanics.
Feature Gaps vs Competitors
- Episodic story-based progression (available in Brain Test 2 but missing here)
- Physics-based drawing mechanics (available in Brain It On! but missing here)
Key Takeaways
The app retains a loyal base through its narrative puzzle format, but the broken premium purchase flow and aggressive ad frequency are actively destroying user trust. The PM must prioritize purchase stability and ad-model reform to prevent further churn.
Where Is It Heading?
Declining
The casual puzzle market is consolidating around competitors with higher release cadences and more stable monetization, leaving this app exposed. Without immediate fixes to the premium purchase flow, the current churn trend will likely accelerate through the next quarter.
Broken premium-tier ad removal in the latest release drives refund surges and erodes long-term user trust.
Excessive ad frequency in the current build forces high churn rates, limiting the app's ability to retain new users.