Branch Metrics DeviceID Finder
Branch Metrics DeviceID Finder is a utility app for developers to retrieve and share device identifiers like IDFA and IDFV on iOS and Android.
The App DNA
What makes this app unique?
The app removes the technical friction of manual identifier lookup during campaign debugging, which accelerates the adoption of the developer's core attribution services.
For Mobile developers and technical marketers using Branch Metrics attribution services.
What does it look like?
Key features
Displays IDFA, IDFV, and public IP address for the current device.
Copies identifiers to the clipboard for external sharing with technical teams.
How much does it cost?
The app is a free utility designed to support the developer's core B2B attribution platform.
Velocity
Dormant developmentopaqueShow more...
Development has ceased, with the last update occurring 825 days ago. The app has remained inactive for well over the 12-month threshold for a zombie classification. No new features or maintenance patches have been deployed to either platform in the observed window.
Who built it?
User Sentiment
What do users think recently?
The recent review mood reads thrilled. Users appreciate the lightweight and efficient design allows users to access market information without unnecessary delays and users value the straightforward and focused approach to delivering essential financial market information.
How are ratings & reviews evolving?
What users say, by theme
- The lightweight and efficient design allows users to access market information without unnecessary delays
- Users value the straightforward and focused approach to delivering essential financial market information
- Users report the app occasionally uninstalls itself and fails to provide necessary verification codes
39 of 39 recent reviews analyzed · high confidence · Thrilled overall
Read the full review analysisUnlock 1 more frustration theme, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Branch Metrics DeviceID Finder
How's the Utilities market?
Branch Metrics DeviceID Finder functions as a specialized B2B utility with 283 total ratings across platforms. Its position is defined by its role as a support tool rather than a consumer-facing product, with no active chart presence.
The rivals identified
The Analyst's Read
Key takeaways for Branch Metrics DeviceID Finder
Where is it heading?
The market for manual device identifier tools is shrinking due to OS-level privacy changes, making this utility a legacy support asset. The app will likely remain in its current state as a low-cost, high-utility tool for the developer's core B2B clients.
- The two-year release gap confirms a maintenance-only posture, meaning no new features or platform-specific improvements are expected in the near term.
The SWOT
- Direct access to IDFA and IDFV simplifies technical debugging workflows.
- Lightweight design ensures rapid data retrieval without performance overhead.
- Integration of automated clipboard-sharing logs could further reduce support tickets for the core attribution platform.
Next best moves
Audit installation stability because users report the app occasionally uninstalls itself → reduce negative sentiment.
The counter-intuitive read
The app's lack of updates is a feature, not a bug…
Read the full takeBottom line
Branch Metrics DeviceID Finder remains a functional support tool, but the two-year update gap signals it is in maintenance mode. Addressing the reported installation instability would protect the developer's professional reputation without requiring a significant roadmap commitment.
Unlock 2 critical frictions, 1 market threat and the analyst’s take.
Access the full report for freeFAQ
Is Branch Metrics DeviceID Finder safe to use?
Does this app work for all mobile devices?
What should I use if I cannot get the app to work?
Sources
- [1] Play Store listing
Report last updated