Bria Enterprise
By CounterPath
Bria Enterprise is a VoIP softphone client for iOS and Android that requires the Stretto Platform for provisioning and enterprise management.
The App DNA
What makes this app unique?
Organizations use Bria Enterprise to consolidate communication channels and manage softphone settings centrally, removing the complexity of traditional office phone systems.
For Enterprises and service providers requiring managed, secure, and scalable VoIP communication solutions for remote or distributed workforces.
What does it look like?
Key features
Cloud-based deployment and configuration management for enterprise softphone settings.
API access for automating communication processes and integrating with external business software.
Hosted chat rooms and 1:1 messaging services integrated within the softphone client.
How much does it cost?
B2B subscription model anchored in custom enterprise licensing and volume-based tiers.
Velocity
Active developmentShow more...
5 versions in history. Development pace: active.
Who built it?
CounterPath
3 apps tracked · Business
Bria - VoIP Softphone
Bria Mobile: VoIP SoftphoneUser Sentiment
What do users think recently?
Review voice lately leans frustrated. Users appreciate direct communication with coworkers via the app avoids the complexity of traditional office phone systems and reliable integration with dedicated pbx systems enables high-definition voice and call recording for business users.
How are ratings & reviews evolving?
What users say, by theme
- Direct communication with coworkers via the app avoids the complexity of traditional office phone systems
- Reliable integration with dedicated PBX systems enables high-definition voice and call recording for business users
- Frequent call drops and intermittent connection quality disrupt professional workflows and urgent business communications
33 of 33 recent reviews analyzed · high confidence · Frustrated overall
Read the full review analysisUnlock 2 more frustration themes and 1 user request, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Bria Enterprise
How's the Business market?
Bria Enterprise maintains a 4.5-star rating on iOS and 4.4-star on Android, yet the declining sentiment trend signals that current reliability issues are outpacing the value of its B2B provisioning features.
The rivals identified
The Analyst's Read
Key takeaways for Bria Enterprise
Where is it heading?
The enterprise VoIP market is consolidating around stable, cloud-native communication suites. Bria Enterprise's reliance on the Stretto Platform provides a unique B2B lock-in, but the current reliability issues threaten to erode this advantage as professional teams prioritize connection stability over existing provisioning workflows [1, 2].
- Persistent call drops and notification failures erode the daily active habit, which compounds the rating drag already visible on Android [1, 2].
- The latest updates focus on stability, but reports of dropped calls suggest these underlying connectivity issues remain unresolved [1, 2].
The SWOT
- Stretto Platform provisioning creates a B2B distribution barrier.
- Desktop API integration increases switching costs for corporate clients.
- Stability patches could recover the declining sentiment trend [1, 2].
- Native call-handling improvements could reduce reliance on OS-level dialers.
Next best moves
Rebuild background notification logic because notification failures are a top-three complaint → reduce missed-call churn
+ 1 more prioritized moveThe counter-intuitive read
The reliance on the Stretto Platform is a retention mechanism…
Read the full takeSince the last report: The app transitioned to a B2B subscription pricing model and expanded its feature set, but these gains are offset by emerging user complaints regarding call reliability and background process failures.
Bottom line
Prioritizing background process reliability would address the primary churn driver impacting professional usage [1, 2]. If the connection stability issues are resolved, the platform's existing B2B integration could retain its enterprise base, but continued instability risks losing the segment to more reliable competitors.
Unlock 3 critical frictions, 2 market threats, 1 more prioritized move and the analyst’s take.
Access the full report for freeFAQ
Is Bria Enterprise suitable for individual users?
Does Bria Enterprise support emergency calls?
What should I do if I am experiencing dropped calls?
Sources
- [1] App Store
- [2] Play Store
Report last updated