Bushnell Ballistics is a mobile solver for calculating firing solutions and atmospheric holds for riflescopes and rangefinders.
Product velocity
Dormant
Daily rank 🇺🇸
—
Sports
Sentiment
2.0
272 reviews
Nemesis
Fragmented field
The App DNA
What makes this app unique?
Shooters hire this app to translate environmental data into precise reticle holds, ensuring first-round hits without manual calculation.
For Long-range shooters and hunters using Bushnell optics who require precise, environment-adjusted firing solutions.
What does it look like?
Key features
Calculates firing solutions using Applied Ballistics data for riflescopes and rangefinders.
Calculates holds based on current environmental conditions and reticle subtensions.
Allows users to build and modify custom firearm and ammunition profiles.
How much does it cost?
The app operates as a free utility to support Bushnell hardware sales, with no visible IAP or subscription gates.
Velocity
Dormant developmentopaqueShow more...
The app has been silent for over 19 months, with the most recent releases dating back to September 2024. Given the lack of any updates since that time, the development momentum is classified as zombie. There is no evidence of ongoing maintenance, feature development, or live operations.
Who built it?
User Sentiment
What do users think recently?
Recent user voice shows an upset sentiment. Users appreciate ballistic calculation accuracy provides reliable first round hits at extended ranges for experienced shooters, but report frequent application crashes and launch failures prevent basic usage across multiple mobile device platforms.
How are ratings & reviews evolving?
What users say, by theme
- Ballistic calculation accuracy provides reliable first round hits at extended ranges for experienced shooters
- Frequent application crashes and launch failures prevent basic usage across multiple mobile device platforms
83 of 100 recent reviews analyzed · high confidence · Upset overall
Read the full review analysisUnlock 1 more frustration theme and 1 user request, each backed by review evidence.
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Competitive landscape for Bushnell Ballistics
How's the Sports market?
Bushnell Ballistics serves as a niche utility for hardware owners, but its 1.94-star Android rating indicates it is failing to meet the baseline stability required for field use.
Read the market outlookThe rivals identified
Unlock the deeper market read.
Access the full report for freeThe Analyst's Read
Key takeaways for Bushnell Ballistics
Where is it heading?
The app is currently in a defensive posture due to severe stability issues that undermine its core value proposition. Unless the team shifts focus from marketing to technical hygiene, the user base will continue to churn toward more reliable third-party solvers.
- Frequent launch crashes in the latest release prevent basic usage, which drives users to abandon the app for more stable alternatives.
- Aggressive monetization prompts during profile configuration disrupt the user experience, which erodes trust in the Bushnell hardware brand.
The SWOT
- Proprietary Applied Ballistics data integration creates hardware-software lock-in
- Custom profile storage increases user switching costs
- Expanding ammunition and optics database
- Integrating wearable data for atmospheric updates
Next best moves
Rebuild launch sequence because launch crashes are the #1 complaint → restore basic utility
+ 1 more prioritized moveThe counter-intuitive read
The app's biggest threat is not a competing ballistics solver…
Read the full takeFeature gaps
Modern interface design (available in Arcus Archery Analytics but absent here)
Since the last report: The app's competitive position has declined due to a lower user rating and the emergence of aggressive monetization as a primary user complaint, forcing a pivot in management priorities.
Bottom line
Bushnell Ballistics provides high-precision data, but its technical instability renders it unusable for many, so the PM must prioritize stability over feature expansion to prevent users from migrating to third-party solvers.
Unlock 3 critical frictions, 2 market threats, 1 more prioritized move and the analyst’s take.
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