Report updated May 18, 2026
Calorie Counter・
For health-conscious individuals seeking to track caloric and nutritional intake with minimal manual effort.
Calorie Counter・ is an established health & fitness app that is free with in-app purchases.
What is Calorie Counter・?
Calorie Counter・ is a health and fitness app for iOS that enables users to track caloric and nutritional intake via manual entry and AI-powered photo scanning.
Users hire this app to minimize the time-cost of nutritional logging, replacing complex database searches with automated image recognition to sustain a daily health habit.
Current Momentum
v1.4
- Extended free view functionality duration
- Maintains core AI-scan feature set
Active Nemesis
MyFitnessPal: Calorie Counter
By MyFitnessPal
Other Rivals
7-Day Rank Pulse 🇺🇸
Health & FitnessNo ranking data
Rating Pulse 🇺🇸
Gathering signals...
What makes this app unique?
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What Are The Key Features?
Automated meal logging via photo upload or camera capture
Text-based logging for calories and specific nutrients
Monitoring of protein, fat, carbs, fiber, sugar, and cholesterol levels
How much does it cost?
- Free tier with manual entry and basic macro tracking
- Premium tier with AI scan, advanced nutrient tracking, and ad removal
Freemium model gates advanced automation and detailed reporting behind a subscription to drive conversion from manual users.
Who Built It?
Draunt
Providing specialized educational and utility tools to help users prepare for professional certification exams and manage daily productivity tasks.
Portfolio
13
Apps
What other apps does Draunt make?
Explore the full Draunt report
Portfolio breakdown, audience, momentum, and every app published by Draunt.
What do users think recently?
Analysis in progress, available soon
What is the competitive landscape for Calorie Counter・?
How's The Health & Fitness Market?
Market outlook for this category
Available very soon
Which niche is Calorie Counter・ in?
to track daily caloric and nutrient intake
Explore the full Calorie Counting Trackers niche
Every app in this space — 61 tracked, the niche's live rankings, and Marlvel's editorial take on the job-to-be-done.
The rivals identified
Nemeses(1)
Healthify dominates the market with a massive user base and advanced AI-driven coaching, directly competing for the same health-conscious demographic seeking automated nutrition tracking.
Contenders(4)
Ceres offers a mature, goal-oriented alternative for users who prefer structured, automated tracking over experimental AI features.
Milkberi targets the social and community-driven aspect of nutrition tracking, appealing to users who want more than just a personal log.
FlashSnack competes by leveraging AI vision analysis to simplify the logging process, directly challenging the target's core value proposition.
PlateIQ targets the same AI-first meal logging market, positioning itself as a direct alternative for users prioritizing automated nutrition analysis.
Same space(3)
This app targets the performance-oriented segment of the health market, overlapping with users who track calories to improve fitness.
While focused on hydration, it competes for the same 'daily health habit' screen time as the target app.
This app provides a straightforward, utility-focused alternative for users who find AI-heavy apps too complex or unreliable.
Compare Calorie Counter・ against every rival
All rivals in one side-by-side table — identity, store metrics, ratings & sentiment, and strategic intel — plus a head-to-head page for each.
The outtake for Calorie Counter・
Strengths to defend, gaps to attack
Core Strengths
- AI-scan feature reduces logging friction for casual users
- Lean interface design avoids legacy feature bloat
Critical Frictions
- Zero rating count on iOS indicates lack of market traction
- Absence of a verified, crowdsourced food database
Growth Levers
- Integration of wearable device data to compete with MyFitnessPal
- Expansion into niche diet-specific tracking
Market Threats
- MyFitnessPal's 15-year database moat
- Foodvisor's high-velocity 21-release cadence over the last six months
What are the next best moves?
Audit food database accuracy because zero-rating status suggests early-stage churn risk → improve retention
The lack of user ratings suggests the current database quality is not yet meeting user expectations for branded food items.
Trade-off: Pause the AI-scan feature refinement — database accuracy is the primary barrier to initial user trust.
A counter-intuitive read
The app's lack of a massive food database is a feature, not a bug, if it can pivot to a 'minimalist' tracking niche that avoids the overwhelming complexity of MyFitnessPal.
Feature Gaps vs Competitors
- Verified crowdsourced food database (available in MyFitnessPal)
- Third-party fitness tracker integration (available in MyFitnessPal)
- Social community features (available in MyFitnessPal)
Key Takeaways
The app offers a low-friction AI logging experience, but the lack of a verified food database makes it difficult to retain power users, so the PM should prioritize database expansion to compete with established incumbents.
Where Is It Heading?
Mixed Signals
The health-tracking market is consolidating around apps that offer either deep clinical accuracy or high-velocity AI automation. Calorie Counter・ is currently exposed due to its lack of a verified database, so its survival depends on whether it can scale its AI-scan accuracy before users churn to more established alternatives.
The absence of a verified food database limits the app's utility for power users, which prevents the formation of a daily retention habit.
The AI-scan feature provides a modern, low-friction entry point that differentiates the app from legacy competitors, creating a potential path for user acquisition.