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CLOSET vs its rivals

Side-by-side comparison against CLOSET's closest competitors — identity, store metrics, ratings & sentiment, and strategic intel.

CLOSET
This App
My Wardrobe - Outfit Closet
Nemesis
Outfit Planner: Custom Style
Contender
Alvin's Club - AI fashion
Contender
Outfit Maker - Pronti AI
Contender
AI Outfit Maker - OnStyle
Contender
Black Men Dreadlocks Hairstyle
Peer
400+ Men Haircuts
Peer
300 Fade Haircut for Black Men
Peer
Fashion Design Flat Sketches
Peer
Core Identity
Developerjunggyu sonAppfit StudioRstream LabsAlvin's ClubPronti AI Inc.AIBYFOREFOFOREFOFOREFOFOREFO
CategoryLifestyleUtilitiesLifestyleLifestyleLifestyleLifestyleBeautyBeautyLifestyleArt & Design
PlatformAndroid, iOSiOSAndroidAndroidiOSAndroid, iOSAndroidAndroidAndroidAndroid
Store Metrics
Rating3.4 / 54.1 / 50.0 / 53.6 / 54.2 / 53.7 / 54.5 / 54.2 / 54.1 / 54.0 / 5
Ratings Count726090792331011,0281,7477,5164,561
PriceFreeFreeFreeFreeFreeFreeFreeFreeFreeFree
Release DateApr 13, 2017Jun 11, 2019Sep 10, 2020May 16, 2024Mar 30, 2021Aug 4, 2025Oct 26, 2022Oct 7, 2022Dec 8, 2022Oct 3, 2022
Last UpdatedApr 7, 2025May 5, 2026May 11, 2026May 16, 2026Apr 10, 2026May 20, 2026Jan 3, 2026May 19, 2026Jan 14, 2026May 18, 2026
Sentiment & Reviews
Sentimentmixed----mixed----
Score65/100----45/100----
Praises
  • Cost-per-wear tracking helps sustainable fashion habits
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  • Color analysis and outfit suggestions provide unexpected value for users seeking daily style guidance
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Complaints
  • Manual digitization process creates high friction
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  • Subscription management and payment processing failures prevent users from accessing premium features after purchase
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Requests
  • Automated background removal for clothing items
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  • Expanded casual outfit suggestions for men to better match everyday lifestyle needs
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Strategic Intel
Strengths
  • Large 9M+ user base drives social styling network effects
  • Cost-per-wear analytics provides clear ROI metrics for sustainable fashion
  • Automated background removal for clothing isolation
  • Dedicated travel-packing module for specific user events
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  • Conversational AI interface provides personalized stylist experience
  • Closet-aware intelligence prioritizes utility over generic advice
  • AI-driven color analysis provides a personalized entry point for fashion-focused users
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Weaknesses
  • Manual photo digitization creates high onboarding friction
  • 0.7★ rating gap between Android and iOS indicates platform-specific stability issues
  • Aggressive subscription gate post-onboarding
  • Manual-entry requirement for closet digitization
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  • Manual closet entry creates high user friction
  • Limited market penetration with 233 total ratings
  • Subscription management failures block access to paid features after purchase
  • Technical instability including slow loading times disrupts daily use
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Pricingfreemiumfreemiumfreefreefreemiumsubscriptionfreefreefreefree
MomentumMaintenanceZombie--IntenseActive----
Update Cadence5 versions, 1 majors/6mo, ~254d avg1 versions--5 versions5 versions, 1 majors/6mo, ~12d avg----

Compare CLOSET head-to-head

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by CLOSET, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

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