Clove is a recipe-management app for home cooks that imports content from social media and websites into organized, interactive digital cookbooks on iOS and Android.
Product velocity
Maintenance
Daily rank 🇺🇸
#171
▼9Food & Drink · free
Sentiment
4.9
2k reviews
Nemesis
Fragmented field
The App DNA
What makes this app unique?
Users hire Clove to consolidate scattered digital recipes into a single, scalable format, reducing the manual effort of meal planning and grocery list creation.
For Home cooks who want to consolidate digital and physical recipes into a single, organized, and interactive platform.
What does it look like?
Key features
Extracts ingredients and methods from URLs or photos, serving as the primary acquisition hook.
Groups items by supermarket aisle, providing standard utility for meal planning.
Automatically generates macro data, gated behind the Pro subscription to drive recurring revenue.
How much does it cost?
Freemium model gates advanced utility behind a subscription to drive recurring revenue.
Velocity
Maintenance developmentperformanceShow more...
The app currently ships at a maintenance cadence, with only one release recorded in the provided history. The latest version focuses exclusively on minor bug fixes and performance polish rather than new features. There is no evidence of active development or live operations. Development appears to be in a maintenance phase as of August 2026.
Who built it?
User Sentiment
What do users think recently?
The recent review mood reads thrilled. Users appreciate automated recipe importing from social media platforms saves users significant time and manual entry effort and dynamic serving size adjustments and automatic grocery list generation simplify weekly meal planning for families, but report inaccurate unit conversions during recipe scaling occasionally lead to errors in ingredient measurements for users.
How are ratings & reviews evolving?
Weekly average review rating
What users say, by theme
- Automated recipe importing from social media platforms saves users significant time and manual entry effort
- Dynamic serving size adjustments and automatic grocery list generation simplify weekly meal planning for families
- Nutritional macro estimation tools provide helpful health insights for users tracking specific dietary goals
- Inaccurate unit conversions during recipe scaling occasionally lead to errors in ingredient measurements for users
60 of 99 recent reviews analyzed · high confidence · Thrilled overall
Read the full review analysisUnlock 2 more frustration themes and 3 user requests, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Clove: Import & Save Recipes
How's the Food & Drink market?
Clove maintains a high 4.92 rating on Android and 4.95 on iOS, positioning itself as a premium utility in the Food & Drink category. The reliance on a subscription model for core organization features creates a tension between user acquisition and long-term retention.
Read the market outlookThe rivals identified
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Access the full report for freeThe Analyst's Read
Key takeaways for Clove: Import & Save Recipes
Where is it heading?
The recipe-management market is consolidating around high-utility automation, and Clove's current maintenance-mode cadence leaves it vulnerable to rivals that prioritize technical precision. The PM must address core utility failures to prevent the rating drag from accelerating churn into the next quarter.
- The latest release focuses on general bug fixes, indicating a maintenance-mode cadence rather than active feature expansion.
- Persistent complaints regarding search and conversion accuracy suggest that technical debt is accumulating, which will eventually compress the current high rating.
The SWOT
- Automated import from video platforms functions as a primary acquisition hook
- Dynamic serving size adjustments simplify meal planning for families
- Direct integration with third-party grocery delivery services would automate the meal planning workflow
Next best moves
Audit unit conversion logic because users report precision errors in scaling → improve recipe reliability
+ 1 more prioritized moveThe counter-intuitive read
The shift to a subscription model is a necessary filter for Clove…
Read the full takeSince the last report: The app remains in maintenance mode with no new features, but the PM strategy has shifted to prioritize fixing core technical debt over UI or integration work.
Bottom line
Clove wins on import efficiency, but the unit conversion errors and search failures undermine the core utility, so the PM must prioritize technical accuracy over new integrations to defend the 4.9+ rating.
Unlock 2 critical frictions, 1 market threat, 1 more prioritized move and the analyst’s take.
Access the full report for freeSources
- [1] Play Store listing, source
Report last updated