Color by number: Coloring book is a digital art application for iOS that provides animated coloring pages and relaxing music for casual users.
The App DNA
What makes this app unique?
The app removes the cognitive friction of traditional art by providing a guided, animated coloring process that functions as an anti-stress activity.
For Casual mobile users seeking stress-relief activities through digital art and animation.
What does it look like?
Key features
Coloring book images that feature motion animations upon completion, serving as the primary premium-tier gate.
Library expansion with new images added every week to reduce churn.
Curated audio tracks intended to accompany the coloring process and increase session duration.
How much does it cost?
Subscription-first model anchored at $7.99 weekly, utilizing high-frequency billing cycles to capture revenue.
Velocity
Dormant developmentopaqueShow more...
Development has ceased, with no updates or feature releases in 2,765 days. The app remains in a dormant state with no evidence of active maintenance or support. The last available release provided only minor bug fixes, and there has been no activity since.
Who built it?
Coloring puzzle games sp. z o.o.
8 apps tracked · Entertainment
the AI Chat
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Paint by NumbersUser Sentiment
What do users think recently?
How are ratings & reviews evolving?
Not enough recent reviews to extract reliable themes yet.
Read the full review analysisCompetition
Competitive landscape for Color by number: Coloring book
How's the Entertainment market?
Color by number: Coloring book maintains a 4.66-star rating across 3,356 ratings. The lack of updates since 2019 positions the app as a legacy product in a category now dominated by high-cadence live-ops competitors.
Read the market outlookThe rivals identified
Unlock the deeper market read.
Access the full report for freeThe Analyst's Read
Key takeaways for Color by number: Coloring book
Where is it heading?
The casual coloring category is consolidating around apps with bi-weekly content updates and lower-cost annual tiers. Color by number: Coloring book's lack of updates since 2019 leaves it exposed to competitors that offer more value for less cost, signaling a continued decline in relevance.
- The seven-year development freeze prevents the app from competing with modern live-ops, leading to a slow erosion of the user base.
- High-frequency weekly billing creates a churn risk that the app cannot mitigate without new content or feature updates.
The SWOT
- Animated coloring mechanic provides a distinct visual hook
- Localized pricing could capture price-sensitive segments
Next best moves
Pivot the monetization strategy to an annual-first model because the $7.99 weekly price is an outlier → reduce churn
+ 1 more prioritized moveThe counter-intuitive read
The app's seven-year silence is not just a failure…
Read the full takeBottom line
Color by number: Coloring book rests on a high-quality animation mechanic that continues to drive positive ratings, but the seven-year development freeze makes the current weekly subscription model unsustainable against active, content-rich rivals.
Unlock 2 critical frictions, 1 market threat, 1 more prioritized move and the analyst’s take.
Access the full report for freeFAQ
Is Color by number: Coloring book free to use?
Does Color by number: Coloring book receive new images?
What are some alternatives to Color by number: Coloring book?
Sources
- [1] App Store, source
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