Color by Number Coloring Pages is a digital coloring app for adults, featuring pixel art templates and offline functionality on iOS and Android.
Product velocity
Dormant
Daily rank 🇺🇸
—
Entertainment
Sentiment
4.6
2k reviews
Nemesis
DeepArtEffects AI Photo Editor
The App DNA
What makes this app unique?
Users open the app to displace the cognitive load of daily stress with a repetitive, low-friction creative task that requires zero artistic skill.
For Adults seeking stress relief and creative relaxation through digital coloring activities.
What does it look like?
Key features
Converts user-captured photos into pixel art templates for coloring, expanding ad-inventory per active user.
Includes magic wand and area-fill tools to automate coloring, increasing session frequency and retention.
Enables coloring functionality without an active internet connection, maintaining DAU/MAU ratios in low-connectivity environments.
How much does it cost?
Freemium model relies on ad-supported free play with in-app purchases for additional content or tools.
Velocity
Dormant developmentopaqueShow more...
The development cadence is effectively non-existent, with no releases recorded in the last 6 months. The last available update was released on December 26, 2023, on iOS, and the Android platform has not seen a release since December 2025. Given the lack of activity for over 17 months, the app is classified as a zombie project. There is no evidence of ongoing feature development or live operations.
Who built it?
Prometheus Interactive
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What do users think recently?
Review voice lately leans excited. Users appreciate the relaxing nature of the coloring experience provides a therapeutic outlet for users seeking stress relief and a wide variety of pixel art images and categories keeps the coloring activity fresh for players, but report technical instability including app crashes and black screens prevents users from accessing the coloring interface.
How are ratings & reviews evolving?
What users say, by theme
- The relaxing nature of the coloring experience provides a therapeutic outlet for users seeking stress relief
- A wide variety of pixel art images and categories keeps the coloring activity fresh for players
- Offline functionality allows users to enjoy the coloring experience without needing a constant internet connection
- Technical instability including app crashes and black screens prevents users from accessing the coloring interface
52 of 52 recent reviews analyzed · high confidence · Excited overall
Read the full review analysisUnlock 2 more frustration themes, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Color by Number Coloring Pages
How's the Entertainment market?
The app maintains a 4.58 rating on Android across 2,408 ratings, though the 17-month release gap limits its competitive visibility.
Read the market outlookThe rivals identified
By Deep Art AI GmbH
This app competes by capturing the same creative-leisure audience, shifting from manual coloring to AI-driven artistic transformation of user photos.
- Offers advanced AI style transfer that converts personal photos into art, unlike our manual coloring focus.
- Provides robust local processing capabilities, ensuring user privacy and faster rendering without constant cloud connectivity.
- Features a custom style creation engine that allows power users to define unique artistic aesthetics.
Christmas : Coloring PagesContender
Colorist - Adult Coloring BookContender
ColorMinis 3D Painting StudioContender
FillColor: Bliss Coloring BookContenderUnlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for Color by Number Coloring Pages
Where is it heading?
Casual coloring traffic is consolidating around entrants with high-frequency content updates. Maintenance-mode updates leave the app exposed: a single live-ops rival with a 2-week cadence will erode the user base before the next major drop.
- Technical instability in the current version erodes the daily active habit, which compounds the rating drag already visible on Android.
- The lack of feature expansion over the last 17 months leaves the app exposed to live-ops rivals who update content bi-weekly.
The SWOT
- Offline-first architecture functions as a distribution barrier in low-connectivity markets
- Localized pricing strategies could unlock growth in high-ARPU markets where rivals charge premium rates
Next best moves
Audit launch stability because black-screen reports are the top churn driver → stabilize the daily active habit
+ 1 more prioritized moveThe counter-intuitive read
The app's offline-first design is a retention lever…
Read the full takeFeature gaps
Automated time-lapse video generation (available in UNICORN but absent here) +1
Since the last report: The app's competitive posture shifted from a focus on technical decay to a more targeted identification of UI-based retention friction. While the 17-month update gap remains, the product roadmap now prioritizes removing specific visual distractions to improve session quality.
Bottom line
Maintenance-mode updates leave the app exposed to live-ops rivals, so prioritizing stability fixes is necessary to defend the current user base before attempting to scale.
Unlock 2 critical frictions, 2 market threats, 1 more prioritized move and the analyst’s take.
Access the full report for freeSources
- [1] Play Store, source
Report last updated