Report updated May 5, 2026
Color by Number Stickers
For casual mobile users seeking stress-relieving creative activities and pixel art enthusiasts.
Color by Number Stickers is a well-regarded stickers app that is completely free. With a 3.6/5 rating from 36 reviews, it maintains solid user satisfaction. Users particularly value extensive content library allows users to search and find specific coloring subjects consistently.
What is Color by Number Stickers?
Color by Number Stickers is a pixel-art coloring app for casual users that enables the export of completed art as iMessage stickers.
Users hire the app for low-stakes creative relaxation and social expression, using the sticker export feature to share personalized content within messaging threads.
Current Momentum
v1.0 · 100mo ago
Zombie- Added iMessage sticker functionality.
- Maintains stable user sentiment.
Active Nemesis
Pixel Art － Color by Number
By Easybrain
Other Rivals
7-Day Rank Pulse 🇺🇸
StickersNo ranking data
Rating Pulse 🇺🇸
Recent User Mood
What makes this app unique?
What Does It Look Like?
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What Are The Key Features?
Coloring interface using numbered pixel grids for characters, animals, and scenery
Export of completed pixel art images as stickers for use within the iMessage platform
Tool to convert personal photos into pixel art coloring templates
How much does it cost?
- Free access to coloring library
The app operates on a free model with no explicit subscription or IAP tiers identified in the current store data.
Who Built It?
Wildlife Studios
Developing high-fidelity mobile games that bridge casual accessibility with competitive multiplayer for a global audience.
Portfolio
13
Apps
What other apps does Wildlife Studios make?
Paradise Paws: Merge Animals
Block Craft 3D: Building Games
Color by Number：Coloring Games
War Machines：Battle Tank Games
Midas Merge: Relaxing Games
Tennis Clash：Sports Stars Game
Explore the full Wildlife Studios report
Portfolio breakdown, audience, momentum, and every app published by Wildlife Studios.
What do users think recently?
Low confidence · 3 reviews analyzed
How did the latest release land?
What is the recent mood?
Recent user voice shows a excited sentiment. Users appreciate extensive content library allows users to search and find specific coloring subjects consistently and animated coloring results provide a rewarding visual payoff for completing individual creative tasks.
Limited review volume (3 reviews). Sentiment analysis will deepen as more data lands.
View the full user-sentiment analysis
Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.
What is the competitive landscape for Color by Number Stickers?
How's The Stickers Market?
Market outlook for this category
Available very soon
The rivals identified
Nemeses(1)
This app dominates the exact same pixel-art coloring niche with massive scale and high-frequency content updates.
Differentiators
- Maintains a massive, constantly refreshed library of pixel art that dwarfs the target's current content catalog.
- Implements advanced social sharing features that allow users to export time-lapse videos of their coloring process.
- Utilizes a sophisticated subscription-based monetization model that provides recurring revenue to fund continuous content production.
Head to head
The target app must pivot toward a unique utility or social-first niche to avoid being crushed by the content-volume moat of this rival.
Contenders(2)
A long-standing alternative that focuses on a broader range of coloring styles beyond just pixel art.
Differentiators
- Supports a wider variety of artistic styles including mandalas and intricate patterns, appealing to a more mature audience.
- Offers professional-grade color palettes and texture tools that provide a more creative, less restrictive coloring experience.
A high-velocity competitor in the coloring space with a massive user base and aggressive release cadence.
Differentiators
- Features a highly gamified progression system that rewards users for completing complex, multi-part coloring projects.
- Integrates seasonal live events that create urgency and drive daily active usage through limited-time content.
Same space(2)
A direct competitor in the pixel-art niche that maintains a consistent, albeit smaller, update schedule.
Differentiators
- Provides a simplified, minimalist UI that reduces cognitive load for users seeking a quick, low-friction coloring session.
- Focuses on rapid-fire, smaller-scale pixel art pieces that are optimized for short, mobile-first play sessions.
Operates in the adjacent 'digital craft' category, competing for the same leisure-time user demographic.
Differentiators
- Simulates the tactile experience of cross-stitching, offering a distinct sensory feedback loop compared to standard pixel coloring.
- Includes a realistic 'hoop' interface that mimics physical crafting, creating a stronger sense of accomplishment for users.
New entrants(1)
Targets a specific, high-intent demographic (anime fans) within the coloring category, showing potential for niche dominance.
Differentiators
- Hyper-focuses on the anime aesthetic, allowing the app to build a dedicated community that generic apps lack.
- Curates content specifically around popular character tropes, which drives higher organic discovery among anime-focused social media users.
Compare Color by Number Stickers against every rival
All rivals in one side-by-side table — identity, store metrics, ratings & sentiment, and strategic intel — plus a head-to-head page for each.
The outtake for Color by Number Stickers
Strengths to defend, gaps to attack
Core Strengths
- iMessage sticker integration provides social-sharing utility
- Custom photo-to-pixel import increases user investment
Critical Frictions
- 3.58-star rating trails category leaders
- Lack of subscription model limits content budget
- Sticker inventory perceived as insufficient
Growth Levers
- Education partnerships for B2B distribution
- Expansion of sticker assets
Market Threats
- Easybrain's subscription-funded content volume
- Seasonal live-event mechanics in rival apps
What are the next best moves?
Test subscription tier because current free model lacks content-funding revenue → unlock library growth
User requests for more frequent content updates cannot be met without recurring revenue.
Trade-off: Pause the custom-photo import feature refinement — content volume is the higher retention lever.
Expand sticker asset library because it is the top-requested feature → reduce churn
Sentiment analysis identifies sticker variety as the primary friction point for customization.
Trade-off: Deprioritize new game-theme categories — sticker variety has higher direct user demand.
A counter-intuitive read
The app's iMessage sticker integration is a stronger retention mechanism than the coloring library itself, as it forces the app into the user's daily social messaging flow.
Feature Gaps vs Competitors
- Subscription-based content library (available in Pixel Art － Color by Number)
- Time-lapse video export (available in Pixel Art － Color by Number)
- Seasonal live events (available in Happy Color by Numbers Game)
Key Takeaways
Color by Number Stickers differentiates through iMessage social utility, but the lack of a recurring content-refresh engine leaves it exposed to volume-heavy rivals, so the PM should prioritize a subscription-tier test to fund library growth.
Where Is It Heading?
Stable
The coloring market is consolidating around high-frequency content updates, leaving apps with static libraries at a disadvantage. Color by Number Stickers must transition to a recurring revenue model to fund the library expansion necessary to prevent user migration to content-heavy rivals.
User requests for more frequent content updates indicate the current library refresh rate is failing to sustain long-term engagement.
The iMessage sticker integration provides a unique social-sharing loop that competitors lack, offering a potential path to organic user acquisition.