Color Name AR is a utility app for iOS that uses AR to identify physical colors and provide Pantone references for design professionals and homeowners.
Product velocity
Dormant
Daily rank 🇺🇸
—
Utilities
Sentiment
4.4
8k reviews
Nemesis
Fragmented field
The App DNA
What makes this app unique?
Users hire the app to bridge the gap between physical color samples and digital design standards, solving the problem of inaccurate color matching in home decor projects.
For Homeowners and interior design professionals looking for accurate color matching for paints and decorative elements.
What does it look like?
Key features
Real-time color identification using the device camera to scan physical objects
Built-in reference tool for Pantone color standards
Access to a massive library of named colors and visual references
How much does it cost?
The app operates on a free model with no visible subscription or IAP gates, relying on ad-supported engagement.
Velocity
Dormant developmentnew contentShow more...
The app has not received a single update in over two years, placing it firmly in the zombie category. The last recorded release introduced a new color recognition engine, but there has been no development activity or maintenance since early 2024. The development momentum is non-existent, indicating the project is likely abandoned or in a permanent state of inactivity.
Who built it?
Vlad Polyanskiy
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Колориметр
Tool Box: goniometer & rulerUser Sentiment
What do users think recently?
The recent review mood reads frustrated. Users appreciate color identification accuracy provides significant utility for colorblind users in daily creative tasks and integration with standard color registries allows professionals to map physical objects to specific codes.
How are ratings & reviews evolving?
What users say, by theme
- Color identification accuracy provides significant utility for colorblind users in daily creative tasks
- Integration with standard color registries allows professionals to map physical objects to specific codes
- Aggressive subscription prompts interrupt the user experience every few minutes during active scanning sessions
49 of 49 recent reviews analyzed · high confidence · Frustrated overall
Read the full review analysisUnlock 2 more frustration themes and 1 user request, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Color Name AR
How's the Utilities market?
Color Name AR holds the #38 Grossing position in the RU Utilities category, but its reliance on intrusive ad-monetization creates a friction-heavy experience that lags behind professional-grade design tools.
Read the market outlookThe rivals identified
Unlock the deeper market read.
Access the full report for freeThe Analyst's Read
Key takeaways for Color Name AR
Where is it heading?
The utility-focused color market is shifting toward professional-grade integration, leaving Color Name AR exposed due to its reliance on intrusive ad-monetization. Unless the team shifts to a less disruptive monetization model and fixes core recognition accuracy, the app will continue to lose ground to competitors offering cleaner, more functional workflows.
- Persistent UI regressions on tablets following the latest update erode trust, leading to increased negative sentiment among power users.
- Intrusive monetization prompts during scanning sessions create a high-friction experience, directly causing the observed decline in user sentiment.
The SWOT
- Pantone color scheme assistant establishes category authority
- Live view recognition engine drives daily active usage
- Education partnerships for color-learning tools
- Integration with wearable devices for hands-free identification
Next best moves
Pivot subscription prompts to post-session screens because current in-session interruptions drive high churn → stabilize daily active usage.
+ 1 more prioritized moveThe counter-intuitive read
The app's #38 Grossing rank is a liability, not an asset…
Read the full takeFeature gaps
Automated measurement calculations (available in PlanKit but absent here) +2
Since the last report: The app's competitive position has declined due to the introduction of aggressive monetization and technical regressions that are actively eroding user trust.
Bottom line
Color Name AR provides essential color-matching utility, but its aggressive monetization strategy is actively driving users away, so the PM must prioritize engine accuracy and non-intrusive monetization to stabilize the user base.
Unlock 3 critical frictions, 2 market threats, 1 more prioritized move and the analyst’s take.
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