Color Time - Paint by Number
Color Time is a paint-by-number coloring app for adults, featuring licensed illustrations and animated wallpapers on iOS and Android.
The App DNA
What makes this app unique?
The app removes the friction of physical art supplies, providing a low-barrier relaxation tool for users seeking daily stress relief.
For Adults seeking stress relief and creative relaxation through digital art and customizable mobile wallpapers.
What does it look like?
Key features
Exclusive content library acts as a brand moat, driving user retention through unique aesthetic variety.
High-engagement feature encourages daily app usage, expanding ad-impression inventory.
Increases session duration by providing a sensory-rich experience, boosting ad-inventory per active user.
How much does it cost?
Freemium model relies on ad-supported gameplay with IAP-gated premium illustration packs.
Velocity
Maintenance developmentperformanceopaqueShow more...
Development momentum is currently in a maintenance state, with only two releases identified across the provided history. The latest version arrived 42 days ago, while the iOS platform has not seen an update in over two years. The release notes for the latest version are generic, focusing exclusively on bug fixes without introducing new features or content. This cadence suggests a focus on stability rather than active feature development.
Who built it?
Nox(HongKong)
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Brain Master!User Sentiment
What do users think recently?
Review voice lately leans mixed. Users appreciate extensive anime and pop culture art library provides high-quality coloring options for dedicated fans and relaxing coloring experience helps users manage daily stress through a simple paint-by-number loop, but report lack of new content updates leaves long-term players feeling the app has been abandoned.
How are ratings & reviews evolving?
What users say, by theme
- Extensive anime and pop culture art library provides high-quality coloring options for dedicated fans
- Relaxing coloring experience helps users manage daily stress through a simple paint-by-number loop
- Lack of new content updates leaves long-term players feeling the app has been abandoned
100 of 100 recent reviews analyzed · high confidence · Mixed overall
Read the full review analysisUnlock 2 more frustration themes and 2 user requests, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Color Time - Paint by Number
How's the Games market?
Color Time maintains a 4.65 rating across 3,615 iOS reviews, though the lack of major updates in the last year signals a shift toward maintenance mode. The high rating relative to the stagnant update cadence suggests the core art library remains a strong retention anchor despite recent technical friction.
Read the market outlookThe rivals identified
Unlock the deeper market read.
Access the full report for freeThe Analyst's Read
Key takeaways for Color Time - Paint by Number
Where is it heading?
The casual coloring market is consolidating around apps with high-frequency content updates, leaving Color Time exposed due to its maintenance-mode cadence. Without a return to regular content drops, the app will likely see a continued erosion of its long-term user base as players migrate to more active platforms.
- Stagnant content updates over the last year lead to user abandonment, which accelerates churn among the most dedicated coloring fans.
- Aggressive ad frequency disrupts the core coloring loop, causing a decline in daily active habits for the free-tier user base.
The SWOT
- Licensed indie-illustrator library creates a defensible aesthetic barrier
- Music-integrated coloring sessions increase time-in-app
- Live wallpaper generation provides functional utility
- Search bar implementation improves content discoverability
- User-photo import feature enables personalization
Next best moves
Refresh content library because long-term players report stagnation → stabilize retention
+ 1 more prioritized moveThe counter-intuitive read
The app's maintenance-mode status is a hidden advantage…
Read the full takeBottom line
Color Time rests on a high-quality art library that currently sustains its rating despite a lack of new content. Stabilizing the event progression logic and refreshing the library would address the primary churn drivers, securing the app's position against more active rivals.
Unlock 3 critical frictions, 2 market threats, 1 more prioritized move and the analyst’s take.
Access the full report for freeFAQ
Is Color Time suitable for casual players?
Does Color Time offer offline coloring?
Are there alternatives to Color Time?
Sources
- [1] Play Store listing
Report last updated