Coloring book Color by number is a casual creative game for adults, providing digital coloring tasks on iOS and Android.
The App DNA
What makes this app unique?
Users hire this app for low-stakes, repetitive stress relief, using the offline-capable coloring loop to fill time during daily transitions.
For Casual gamers and adults seeking stress-relief through repetitive, low-stakes creative tasks.
What does it look like?
Key features
New coloring task provided every 24 hours to earn coins and maintain a streak.
Full access to coloring tools and image library without an active internet connection.
Automated hints to assist in locating and filling color areas.
How much does it cost?
Ad-supported model using rewarded video loops and IAP for currency to unlock content and tools.
Velocity
Intense developmentShow more...
5 versions in history. Development pace: intense.
Who built it?
AVIRISE LIMITED (CY)
8 apps tracked · Games
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AI Guru - Chatbot AssistantUser Sentiment
What do users think recently?
Fresh user feedback skews upset.
How are ratings & reviews evolving?
What users say, by theme
- Application crashes immediately upon attempting to color images, preventing any meaningful interaction with the core feature
1 of 1 recent reviews analyzed · limited sample
Read the full review analysisCompetition
Competitive landscape for Coloring book Color by number
How's the Games market?
The app maintains a 4.8★ rating on Android with 18,990 reviews, but the 3.7★ rating on iOS with only 7 reviews highlights a significant platform-parity gap. The lack of recent major updates suggests the product is currently in maintenance mode, leaving it vulnerable to more active competitors.
Read the market outlookThe rivals identified
Unlock the deeper market read.
Access the full report for freeThe Analyst's Read
Key takeaways for Coloring book Color by number
Where is it heading?
The casual coloring market is consolidating around stable, high-cadence apps, leaving this product exposed due to its lack of recent feature investment. Unless the developer resolves the current stability regressions, the app will continue to lose its remaining user base to more reliable competitors.
- Persistent crashes in the latest update prevent core interaction, causing a complete loss of utility for the user base.
The SWOT
- Licensed content library (Marvel, Disney) functions as a content-based barrier to entry.
- Offline play capability preserves session frequency for users in low-connectivity environments.
- Expand B2B distribution via educational partnerships using the existing number-learning library.
Next best moves
Ship hotfix for image-selection crashes because it is the #1 churn risk preventing core interaction → restore DAU
The counter-intuitive read
The app's reliance on licensed content is a liability, not an asset…
Read the full takeSince the last report: The app introduced a freemium monetization model and new engagement features, but these are currently negated by critical stability failures that prevent core usage.
Bottom line
The app offers a strong content library but is currently non-functional due to stability regressions, so the PM must prioritize a hotfix for the crash-on-launch issue to prevent total user base attrition.
Unlock 2 critical frictions, 1 market threat and the analyst’s take.
Access the full report for freeSources
- [1] Play Store listing, source
Report last updated