Report updated May 5, 2026
ColorPlanet® Paint by Number
For adults seeking stress-relief through casual digital art and puzzle-based coloring activities.
ColorPlanet® Paint by Number is an established games app that is free with in-app purchases. With a 4.7/5 rating from 382.1K reviews, it shows polarized user reception. Users particularly appreciate satisfying and relaxing core coloring loop provides a reliable stress relief mechanism for daily users, though excessive and intrusive advertisement frequency disrupts the flow of the core coloring experience remains a common concern.
What is ColorPlanet® Paint by Number?
ColorPlanet® is a digital paint-by-number coloring app for adults, available on iOS and Android.
Users hire the app for low-stakes, repetitive stress relief that requires minimal cognitive load, serving as a daily wind-down ritual.
Current Momentum
v2.4 · 7mo ago
Zombie- Ships optimized user experience updates.
- Maintains daily content library refreshes.
What makes this app unique?
What Does It Look Like?
What Are The Key Features?
Guided coloring interface using numbered color palettes to fill segments on digital canvases
Fresh coloring pages added to the library every 24 hours
How much does it cost?
- Free tier with ad support
- In-app purchases for premium content
Freemium model relies on ad-supported gameplay with IAP hooks for content expansion.
Who Built It?
Games Vessel Pte
Providing adults with accessible, stress-relieving creative outlets and cognitive puzzles through high-volume digital art and matching games.
Portfolio
4
Apps
What other apps does Games Vessel Pte make?
Explore the full Games Vessel Pte report
Portfolio breakdown, audience, momentum, and every app published by Games Vessel Pte.
What do users think recently?
High confidence · Latest 100 of 112 total reviews analyzed · Based on 112 reviews. Signal may be noisy.
How did the latest release land?
What is the recent mood?
Recent user voice shows a mixed sentiment. Users appreciate satisfying and relaxing core coloring loop provides a reliable stress relief mechanism for daily users, but report excessive and intrusive advertisement frequency disrupts the flow of the core coloring experience.
What Users Love
What Frustrates Users
What Users Want
View the full user-sentiment analysis
Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.
What is the competitive landscape for ColorPlanet® Paint by Number?
How's The Games Market?
How does it evolve in the Games market?
The app maintains a 4.68 rating across 382,106 total ratings, but the lack of cloud-save functionality creates a retention barrier that competitors with more frequent update cycles exploit.
Rank progression
2 active rankings tracked — 30-day window
The rivals identified
Nemeses(1)
This app is the direct market leader in the paint-by-number niche, sharing the exact same core loop and target audience as ColorPlanet.
Differentiators
- Maintains a significantly higher release cadence with 8 updates in the last six months
- Leverages a massive, established user base to dominate search visibility in the coloring category
- Offers a more mature content library refined through years of direct user feedback loops
Head to head
The target app must pivot toward social-first features or unique content partnerships to differentiate from the Oakever ecosystem's sheer scale.
Contenders(2)
A dominant force in the casual puzzle category that competes for the same daily 'de-stress' session time.
Differentiators
- Narrative-driven progression system provides a stronger long-term retention hook than static coloring pages
- High-production value thematic worlds create a deeper sense of immersion compared to standard coloring apps
While a different puzzle type, it competes for the same 'de-stress' mental space and shares the same developer ecosystem as the nemesis.
Differentiators
- Aggressive release schedule of 22 updates in six months signals rapid feature iteration and testing
- Cross-promotional network within the Oakever portfolio creates a defensive moat against new user acquisition
Same space(2)
Competes for the same casual puzzle audience looking for visually satisfying, repetitive gameplay mechanics.
Differentiators
- Utilizes 3D depth perception mechanics to differentiate from standard flat-plane puzzle games
- Monetization strategy relies heavily on power-ups that accelerate progression through increasingly difficult levels
Occupies the same 'creative hobby' simulation space, appealing to users who enjoy digital arts and crafts.
Differentiators
- Focuses on 3D object manipulation and physics-based simulation rather than static 2D image filling
- Short-session gameplay loops are optimized for high-frequency, low-attention mobile usage
New entrants(1)
Rapidly gaining traction by combining rhythm mechanics with viral, meme-centric aesthetic appeal.
Differentiators
- Integrates popular music tracks to drive organic social sharing and viral growth loops
- Leverages high-energy, humorous visual feedback to maximize dopamine hits during short sessions
Compare ColorPlanet® Paint by Number against every rival
All rivals in one side-by-side table — identity, store metrics, ratings & sentiment, and strategic intel — plus a head-to-head page for each.
The outtake for ColorPlanet® Paint by Number
Strengths to defend, gaps to attack
Core Strengths
- Daily content updates drive consistent daily active usage
- Magic Color Palettes reduce session drop-off for complex images
Critical Frictions
- Lack of cloud-save functionality causes progress loss
- Excessive ad frequency drives high uninstallation rates
Growth Levers
- Implementing cloud-save infrastructure would stabilize long-term retention
- Landscape orientation support would improve tablet-user experience
Market Threats
- Oakever Games' aggressive update cadence
- Fanatee's narrative-driven progression in CodyCross captures the same de-stress session time
What are the next best moves?
Ship cloud-save infrastructure because user reviews identify data loss as a top churn driver → increase long-term retention
Cloud synchronization is the #1 requested feature in user feedback.
Trade-off: Push the new mandala-theme content sprint to Q4 — cloud-save is a structural retention requirement.
Audit ad-frequency during canvas transitions because high ad-load is the primary uninstallation reason → reduce churn
Sentiment analysis flags intrusive ads as the top complaint theme.
Trade-off: Pause the new UI-skinning project — ad-load reduction has a higher impact on daily active habit.
A counter-intuitive read
The app's high rating is a lagging indicator that masks the structural churn caused by the lack of cloud-save, meaning the user base is more fragile than the 4.68 rating suggests.
Feature Gaps vs Competitors
- Time-lapse video export (available in Paint by Number Coloring Game)
- Cloud synchronization (available in Paint by Number Coloring Game)
Key Takeaways
ColorPlanet® holds its user base through a reliable core coloring loop, but the lack of cloud-save and aggressive ad-frequency threaten long-term viability, so the PM must prioritize technical stability over new content to prevent churn to more stable competitors.
Where Is It Heading?
Declining
The casual coloring market is consolidating around competitors with higher update cadences and better technical infrastructure. ColorPlanet® is exposed because its maintenance-mode posture leaves it unable to address the technical instability that drives churn, so the PM must shift resources to infrastructure to survive the next two quarters.
Frequent app crashes and lack of cloud-save functionality drive negative sentiment, which compounds churn pressure on the most engaged daily users.
Aggressive ad-frequency during transitions disrupts the core coloring loop, leading to increased uninstallation rates compared to competitors with more balanced monetization.