ColorPlanet® is a digital paint-by-number coloring app for adults, available on iOS and Android.
Product velocity
Dormant
Daily rank 🇺🇸
—
Games
Sentiment
4.7
382k reviews
Nemesis
Paint by Number Coloring Game
The App DNA
What makes this app unique?
Users hire the app for low-stakes, repetitive stress relief that requires minimal cognitive load, serving as a daily wind-down ritual.
For Adults seeking stress-relief through casual digital art and puzzle-based coloring activities.
What does it look like?
Key features
Guided coloring interface using numbered color palettes to fill segments on digital canvases
Fresh coloring pages added to the library every 24 hours
How much does it cost?
Freemium model relies on ad-supported gameplay with IAP hooks for content expansion.
Velocity
Dormant developmentopaqueShow more...
The development momentum is classified as zombie status due to the lack of any release activity in the last 7 months. The most recent update was released on September 29, 2025, and provided only generic user experience optimizations. There is no evidence of active feature development, live operations, or maintenance patches during the observed period. The app has effectively ceased public-facing development updates.
Who built it?
Games Vessel Pte
4 apps tracked · Games
Match 3D Saga
ColorPlanet® Oil Painting game
ColorPlanet® Jigsaw PuzzleUser Sentiment
What do users think recently?
Review voice lately leans mixed. Users appreciate satisfying and relaxing core coloring loop provides a reliable stress relief mechanism for daily users, but report excessive and intrusive advertisement frequency disrupts the flow of the core coloring experience.
How are ratings & reviews evolving?
What users say, by theme
- Satisfying and relaxing core coloring loop provides a reliable stress relief mechanism for daily users
- Excessive and intrusive advertisement frequency disrupts the flow of the core coloring experience
100 of 112 recent reviews analyzed · high confidence · Mixed overall
Read the full review analysisUnlock 1 user request, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for ColorPlanet® Paint by Number
How's the Games market?
The app maintains a 4.68 rating across 382,106 total ratings, but the lack of cloud-save functionality creates a retention barrier that competitors with more frequent update cycles exploit.
Read the market outlookThe rivals identified
By Oakever Games
This app is the direct market leader in the paint-by-number niche, sharing the exact same core loop and target audience as ColorPlanet.
- Maintains a significantly higher release cadence with 8 updates in the last six months
- Leverages a massive, established user base to dominate search visibility in the coloring category
- Offers a more mature content library refined through years of direct user feedback loops
Unlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for ColorPlanet® Paint by Number
Where is it heading?
The casual coloring market is consolidating around competitors with higher update cadences and better technical infrastructure. ColorPlanet® is exposed because its maintenance-mode posture leaves it unable to address the technical instability that drives churn, so the PM must shift resources to infrastructure to survive the next two quarters.
- Frequent app crashes and lack of cloud-save functionality drive negative sentiment, which compounds churn pressure on the most engaged daily users.
- Aggressive ad-frequency during transitions disrupts the core coloring loop, leading to increased uninstallation rates compared to competitors with more balanced monetization.
The SWOT
- Daily content updates drive consistent daily active usage
- Magic Color Palettes reduce session drop-off for complex images
- Implementing cloud-save infrastructure would stabilize long-term retention
- Landscape orientation support would improve tablet-user experience
Next best moves
Ship cloud-save infrastructure because user reviews identify data loss as a top churn driver → increase long-term retention
+ 1 more prioritized moveThe counter-intuitive read
The app's high rating is a lagging indicator…
Read the full takeFeature gaps
Time-lapse video export (available in Paint by Number Coloring Game) +1
Since the last report: The app has entered a maintenance-only phase with no new feature development, leading to increased churn risk from technical instability and aggressive ad-monetization.
Bottom line
ColorPlanet® holds its user base through a reliable core coloring loop, but the lack of cloud-save and aggressive ad-frequency threaten long-term viability, so the PM must prioritize technical stability over new content to prevent churn to more stable competitors.
Unlock 2 critical frictions, 2 market threats, 1 more prioritized move and the analyst’s take.
Access the full report for freeFAQ
Is ColorPlanet good for relaxing?
Does ColorPlanet have ads?
Can I save my progress across devices?
What is a good alternative to ColorPlanet?
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