Paint by Number Coloring Game is a digital coloring and puzzle application for casual users, featuring a library of 30,000+ artist-contributed images on iOS.
The App DNA
What makes this app unique?
Users open the app to find a moment of calm through repetitive, low-stakes creative tasks that displace more complex or demanding digital entertainment.
For Casual gamers and individuals seeking stress-relief through repetitive, creative puzzle tasks.
Key features
Access to over 30,000 artworks across categories like fantasy, nature, and mandalas.
Narrative-driven coloring tasks that unlock story segments as images are completed.
Picture-searching tasks that reward users with exclusive content upon completion.
How much does it cost?
Subscription model anchored at $4.99/week, utilizing a 3-day free trial to lower the barrier for initial conversion.
Velocity
Maintenance developmentperformanceopaqueShow more...
The app releases updates at a cadence of approximately one release every 4-5 weeks, which falls into the maintenance tier. All recent updates consist of generic bug fixes and performance optimizations, with no evidence of new content, features, or live-ops events. The development trend is stable but focused exclusively on technical maintenance rather than product expansion.
Who built it?
Oakever Games
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Solitaire - Classic Card GamesUser Sentiment
What do users think recently?
Fresh user feedback skews excited. Users appreciate the diverse library of high-quality images provides a relaxing and stress-relieving activity for daily users and intuitive coloring mechanics allow users to simply tap to fill areas, making the experience accessible and satisfying, but report excessive and long advertisements interrupt the flow of coloring, causing significant frustration for many active players.
How are ratings & reviews evolving?
Weekly average review rating
What users say, by theme
- The diverse library of high-quality images provides a relaxing and stress-relieving activity for daily users
- Intuitive coloring mechanics allow users to simply tap to fill areas, making the experience accessible and satisfying
- The time-lapse video feature at the end of each painting provides a rewarding sense of accomplishment
- Excessive and long advertisements interrupt the flow of coloring, causing significant frustration for many active players
120 of 3208 recent reviews analyzed · high confidence · Excited overall
Read the full review analysisUnlock 2 more frustration themes and 3 user requests, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Paint by Number Coloring Game
How's the Games market?
Paint by Number Coloring Game maintains a consistent presence across global charts, though its grossing performance often lags behind its free-download volume. The 4.7-star rating across 400k+ reviews confirms a strong product-market fit, yet the recent audio-playback regression threatens to erode this baseline [1, 2].
Read the market outlookThe rivals identified
By POMELO TECH
Both apps compete for the same casual coloring audience by offering digital painting experiences, with Dark Color targeting a specific aesthetic niche that overlaps with the broader library of Paint by Number Coloring Game.
- Dark Color offers a dark-mode interface for nighttime sessions, while Paint by Number Coloring Game lacks this feature.
- Dark Color focuses on surreal and moody art styles, whereas Paint by Number Coloring Game provides a broader, artist-curated library.
Unlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for Paint by Number Coloring Game
Where is it heading?
The casual coloring market is consolidating around apps that offer more than just static grids, with rivals now integrating animation and social features. Paint by Number Coloring Game remains stable due to its massive content library, but the lack of feature innovation and recent technical regressions leave it vulnerable to more agile competitors.
- The latest update regression blocking background audio playback creates immediate churn risk for power users who rely on the app for relaxation.
- Persistent complaints regarding ad frequency suggest the current monetization strategy is reaching a saturation point, potentially depressing long-term retention metrics.
The SWOT
- Artist-curated library of 30,000+ works provides a defensible content barrier
- Time-lapse playback feature drives post-session satisfaction
- Implement category-based filtering to improve user personalization
- Introduce a simplified kid-friendly mode to capture younger demographics
Next best moves
Rebuild background audio support because the latest update regression prevents music playback during sessions → restore user retention
+ 1 more prioritized moveThe counter-intuitive read
The app's massive library is a liability, not an asset: without better filtering…
Read the full takeFeature gaps
Animation mechanics (available in Live Colors but missing here) +2
Since the last report: The app's competitive position has declined due to a new technical regression that blocks background audio playback, directly undermining the core relaxation value proposition. This instability, coupled with persistent ad-frequency frustration, has shifted the user sentiment trend toward a more negative outlook.
Bottom line
Restoring background audio support is the immediate priority to stop the erosion of the daily habit, as the current regression directly undermines the app's core value proposition of relaxation.
Unlock 3 critical frictions, 2 market threats, 1 more prioritized move and the analyst’s take.
Access the full report for freeSources
- [1] App Store listing, source
Report last updated