Paint by Number Coloring Game is a digital coloring and puzzle app for casual users on iOS, offering a library of 30,000+ artist-contributed artworks.
Product velocity
Maintenance
Daily rank 🇺🇸
#96
▲2Games · free
Sentiment
4.7
401k reviews
Nemesis
Silhouette Art Master Craft
The App DNA
What makes this app unique?
The app serves as a calming, repetitive ritual for users seeking to manage daily stress, displacing more complex or high-intensity mobile games.
For Casual gamers and individuals seeking stress-relief through digital art.
Key features
30,000+ artworks provide content depth and evergreen appeal.
Interactive narrative sequences differentiate the core loop.
Task-based searching drives engagement and library exploration.
How much does it cost?
High-frequency subscription pricing captures recurring revenue from casual users via a 3-day trial, though ad-frequency friction pressures the free-to-paid conversion funnel.
Velocity
Maintenance developmentperformanceopaqueShow more...
The app releases updates at a cadence of approximately one release every 4-5 weeks, which falls into the maintenance tier. All recent updates consist of generic bug fixes and performance optimizations, with no evidence of new content, features, or live-ops events. The development trend is stable but focused exclusively on technical maintenance rather than product expansion.
Who built it?
Oakever Games
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Zen Word® - Relax Puzzle GameUser Sentiment
What do users think recently?
Fresh user feedback skews thrilled. Users appreciate the relaxing nature of the coloring process helps players manage daily stress and unwind effectively and diverse image library featuring artistic styles keeps the daily coloring habit fresh and engaging, but report excessive and long-duration advertisements interrupt the flow of the coloring experience for free users.
How are ratings & reviews evolving?
Weekly average review rating
What users say, by theme
- The relaxing nature of the coloring process helps players manage daily stress and unwind effectively
- Diverse image library featuring artistic styles keeps the daily coloring habit fresh and engaging
- The ability to color offline after loading an image provides flexibility for travel and commuting
- Excessive and long-duration advertisements interrupt the flow of the coloring experience for free users
120 of 3162 recent reviews analyzed · high confidence · Thrilled overall
Read the full review analysisUnlock 2 more frustration themes and 3 user requests, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Paint by Number Coloring Game
How's the Games market?
Paint by Number Coloring Game maintains a high-retention position in the casual coloring space, supported by a 4.75-star rating across 400,665 total platform ratings. The lack of a search function in a 30,000-piece library signals a UX bottleneck that limits content discovery compared to more agile rivals.
Read the market outlookThe rivals identified
By Aysha Sehar
This app competes directly for the casual coloring audience by utilizing a similar layer-based progression mechanic that mirrors the satisfaction of completing complex digital puzzles.
- Focuses on silhouette layering mechanics rather than traditional color-by-number grid filling techniques.
- Utilizes a level-based progression system that creates a more structured, game-like experience than target's open library.
Dark Color: Paint by NumberContender
Artbook - Paint by NumberContender
Live Colors!Contender
Ink: Zen Adult Color by NumberContenderUnlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for Paint by Number Coloring Game
Where is it heading?
The casual coloring market is consolidating around apps that offer structured progression and seamless library navigation. Paint by Number Coloring Game remains advantaged by its content volume, but the current maintenance-only cadence leaves it exposed to rivals that offer better UX and stability.
- Technical regressions in the latest release cause screen blackouts, which directly erodes the daily coloring habit and increases churn risk.
- The core relaxing loop remains a primary tool for stress relief, maintaining high sentiment despite recent stability hurdles.
The SWOT
- 30,000-piece artist-curated library sustains evergreen engagement
- Offline-first coloring mechanic enables reliable travel usage
- Implement library search bar to improve content discoverability
- Add kid-friendly category to expand addressable audience
Next best moves
Ship stability patch for screen blackouts because these regressions are the top-cited complaint → restore daily active habit
+ 1 more prioritized moveThe counter-intuitive read
The app's massive 30,000-piece library is a liability, not an asset…
Read the full takeFeature gaps
Search bar (available in competing libraries but missing here) +1
Since the last report: Technical stability has declined due to new screen blackouts and audio conflicts, while the absence of a library search function has emerged as a primary user-requested feature to manage the 30,000-piece collection.
Bottom line
Paint by Number Coloring Game must prioritize stability to protect its high-retention baseline, as recent regressions are actively eroding user trust. Addressing the library navigation bottleneck will unlock higher content consumption and reduce the churn currently driven by technical friction.
Unlock 2 critical frictions, 2 market threats, 1 more prioritized move and the analyst’s take.
Access the full report for freeSources
- [1] App Store, source
Report last updated