Report updated Jun 9, 2026
Paint by Number Coloring Game
For casual gamers and individuals seeking stress-relief through digital art and puzzle-solving activities.
Paint by Number Coloring Game is a market-leading games app that is available. With a 4.7/5 rating from 400.7K reviews, it delivers strong user satisfaction. Users particularly appreciate relaxing paint by number mechanics provide a therapeutic escape for users during daily downtime, though excessive ad frequency during navigation and between images disrupts the flow of the coloring experience remains a common concern.
What is Paint by Number Coloring Game?
Paint by Number is a digital coloring and puzzle game for casual users, available on iOS.
Users hire PBN for a low-stakes, therapeutic escape from daily stress, using the tap-to-fill mechanic to complete high-quality digital art.
Current Momentum
v5.1 · 1mo ago
Maintenance- Ships regular performance and stability updates.
- Maintains consistent global category presence.
What makes this app unique?
What Are The Key Features?
Integrates narrative elements into coloring tasks to provide context for characters
Task-based picture searching and completion challenges
Unlocks full image library, removes ads, and hides watermarks
How much does it cost?
- Free tier with ad-supported access
- Premium tier at $4.99/week, $9.99/month, or $69.99/year
Subscription model anchored at $4.99/week, utilizing a 3-day free trial to convert casual users into recurring revenue.
Who Built It?
Oakever Games
Creating evergreen casual games designed for relaxation, cognitive health, and long-term engagement across global audiences.
Portfolio
13
Apps
What other apps does Oakever Games make?
Wood Block Puzzle Games
Jigsawscapes® - Jigsaw Puzzles
Jigsawcard Solitaire Puzzle
Solitaire Word Fun!
Bible Word Puzzle - Word Games
Arrows GO! - Arrow Puzzles
Explore the full Oakever Games report
Portfolio breakdown, audience, momentum, and every app published by Oakever Games.
What do users think recently?
High confidence · Latest 120 of 1.5K total reviews analyzed
How did the latest release land?
What is the recent mood?
Recent user voice shows a thrilled sentiment. Users appreciate relaxing paint by number mechanics provide a therapeutic escape for users during daily downtime, but report excessive ad frequency during navigation and between images disrupts the flow of the coloring experience.
What Users Love
What Frustrates Users
What Users Want
How have ratings & review volume moved?
Rating, review sentiment, and total reviews over time, with release markers showing the post-launch impact.
Vertical markers = app releases. Hover any release for the post-release impact delta.
View the full user-sentiment analysis
Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.
What is the competitive landscape for Paint by Number Coloring Game?
Where is it available?
Localized markets (20)
How's The Games Market?
How does it evolve in the Games market?
PBN maintains a global footprint across 70+ markets, though its US Grossing rank (#97) trailing its Free rank (#88) indicates that monetization friction is beginning to outpace user acquisition.
Rank progression
227 active rankings tracked — 30-day window
The rivals identified
Nemeses(1)
With over 2.5 million ratings, this app represents the dominant market leader in the pixel-based coloring niche.
Differentiators
- Offers a massive, continuously updated library of pixel-art specific content that dwarfs general coloring apps.
- Features a highly refined social sharing integration that turns completed artworks into shareable time-lapse videos.
- Maintains a specialized community-driven content pipeline that keeps users engaged with daily new pixel challenges.
Head to head
The target app must differentiate through higher-fidelity artistic content to avoid a direct feature-war with this pixel-specialized incumbent.
Contenders(2)
Maintains a strong, consistent update cycle and a significant user base in the core coloring category.
Differentiators
- Focuses on a simplified, minimalist UX that reduces the barrier to entry for casual, short-session users.
- Optimized for rapid, low-friction coloring sessions that prioritize speed over complex, long-form artistic projects.
High-velocity release cadence of 19 updates in six months indicates a highly aggressive product iteration strategy.
Differentiators
- Aggressive release schedule allows for rapid testing of new monetization mechanics and seasonal event themes.
- Broadens the scope beyond simple coloring by integrating light puzzle-solving elements to increase session depth.
Same space(2)
Targets the premium, prosumer segment of the coloring market with a focus on high-fidelity digital tools.
Differentiators
- Provides professional-grade digital brushes and shading tools that mimic real-world artistic media.
- Positions itself as a creative tool for artists rather than a casual game for time-killing.
An adjacent puzzle-art hybrid that competes for the same creative-minded audience within the Easybrain ecosystem.
Differentiators
- Combines traditional jigsaw mechanics with artistic imagery to create a unique, non-coloring creative experience.
- Leverages the same high-quality art assets as the nemesis to maintain brand consistency across genres.
New entrants(1)
Recent release activity and strong rating performance suggest a focused effort to capture market share in the coloring niche.
Differentiators
- Utilizes a highly polished, modern UI that feels more contemporary than legacy coloring applications.
- Implements a streamlined onboarding flow that converts new users into active colorists within seconds.
Compare Paint by Number Coloring Game against every rival
All rivals in one side-by-side table — identity, store metrics, ratings & sentiment, and strategic intel — plus a head-to-head page for each.
The outtake for Paint by Number Coloring Game
Strengths to defend, gaps to attack
Core Strengths
- 30,000-piece content library functions as a B2B distribution barrier
- Touch-to-fill interface maximizes top-of-funnel acquisition
- Established 200M-user base provides high-volume organic discovery
Critical Frictions
- Premium tier at $4.99/week above category median
- Removal of legacy hint rewards triggers negative sentiment
- Increased ad frequency disrupts the core relaxation loop
Growth Levers
- Search-bar implementation would resolve library navigation friction
- Customizable color palettes would deepen user creative agency
- Wearable integration remains untapped for short-session engagement
Market Threats
- AI-generated content influx risks brand dilution
- Wildlife Studios' aggressive update cadence outpaces current iteration speed
- EU data-minimization trends threaten ad-supported revenue models
What are the next best moves?
Ship search-bar functionality because users explicitly request it to navigate the 30,000-image library → increase session depth
Multiple users explicitly request a search feature to navigate the large library of images.
Trade-off: Deprioritize the 'Picture Book Story' expansion to reallocate engineering hours to core UX.
Audit ad-frequency triggers because navigation-based ads are the #1 churn driver in recent reviews → stabilize long-term retention
Users report frustration with ads appearing when entering or exiting specific images.
Trade-off: Pause the new 'Collection Event' theme development to focus on flow hygiene.
Reintroduce hint-reward mechanics because restricted access to hints is a top-3 complaint among casual players → reduce negative sentiment
Players note that the previous reward structure for hints has been removed or restricted.
Trade-off: Same-quarter capacity available, no major lever displaced.
A counter-intuitive read
The app's #88 Free rank is a hidden risk, as maintenance-mode at the top of the chart is more vulnerable to a single live-ops rival than a lower-ranked app climbing the chart.
Feature Gaps vs Competitors
- Real-time social sharing (available in Pixel Art but absent here)
- Advanced digital brush tools (available in Pigment but absent here)
Key Takeaways
PBN defends its category lead through a massive content library, but the shift toward machine-generated art and increased ad frequency threatens its therapeutic value, so the PM should prioritize UX hygiene over new content features to stop churn.
Where Is It Heading?
Mixed Signals
The casual coloring market is consolidating around high-fidelity, community-driven experiences, leaving PBN exposed to rivals with faster iteration cycles. Unless the team pivots from content-volume to UX-hygiene, the current sentiment decline will accelerate as users migrate to competitors with less intrusive ad loads.
The influx of machine-generated images diminishes artistic quality, which erodes the brand authority that differentiates PBN from lower-quality clones.
Increased ad frequency in the latest release disrupts the flow, which compounds the churn risk already visible in recent user reviews.