Report updated Apr 17, 2026
Paint by Number Oil: Hey Color
For individuals seeking a relaxing, stress-relieving creative outlet to beat anxiety or pass time through digital art.
Paint by Number Oil: Hey Color is an established games app that is free with in-app purchases. With a 4.7/5 rating from 161K reviews, it shows polarized user reception. Users particularly appreciate relaxing experience, though excessive advertising remains a common concern.
What is Paint by Number Oil: Hey Color?
Current Momentum
v5.4 · 14mo ago
ZombieThe app has not received a feature update in over a year, with the last activity being minor maintenance in February 2025.
Active Nemesis
Happy Colorful Lucky Egg
By Pipi Chick Studio
Other Rivals
7-Day Rank Pulse 🇺🇸
GamesNo ranking data
Rating Pulse 🇺🇸
Recent User Mood
What makes this app unique?
What Does It Look Like?
What Are The Key Features?
Automatic color switching when moving the palette, eliminating the need for multiple taps.
Secret images that are unveiled as the user colors them.
Access to over 10,000 coloring pages across diverse categories.
How much does it cost?
- Free to download and play
- In-app purchases for exclusive content and bonuses
Monetization relies on a high-volume ad-supported model supplemented by IAPs. Current user feedback suggests the ad-load is reaching a breaking point for the 'relaxing' value proposition.
Who Built It?
Tripledot Studios
Providing accessible, meditative puzzle experiences for casual gamers. They focus on high-frequency, low-friction gameplay for short sessions.
Portfolio
13
Apps
What other apps does Tripledot Studios make?
Explore the full Tripledot Studios report
Portfolio breakdown, audience, momentum, and every app published by Tripledot Studios.
What do users think recently?
High confidence · Latest 100 of 161K total reviews analyzed
How did the latest release land?
What is the recent mood?
Recent user voice shows a mixed sentiment. Users appreciate relaxing experience and content variety, but report excessive advertising and technical stability and performance.
What Users Love
What Frustrates Users
View the full user-sentiment analysis
Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.
What is the competitive landscape for Paint by Number Oil: Hey Color?
Where is it available?
Localized markets (20)
How's The Games Market?
How does it evolve in the Games market?
Rank progression
195 active rankings tracked — 30-day window
The rivals identified
The outtake for Paint by Number Oil: Hey Color
Strengths to defend, gaps to attack
Core Strengths
- Proprietary 'One-Hand Coloring' UX
- Mystery Magic discovery mechanic
- Large existing user base (160k+ ratings)
Critical Frictions
- Aggressive ad frequency
- Extreme storage footprint (up to 10GB)
- Perceived decline in art quality (AI-generated)
Growth Levers
- Licensed IP partnerships (Disney/Marvel) to match Nemesis
- Storage optimization to reduce churn on mid-tier devices
- Hybrid gameplay mechanics (coloring + puzzles)
Market Threats
- Happy Color's dominant market share and IP library
- New tactile mechanics like 'swipe-to-color' in April: Coloring
- Declining sentiment trend leading to long-term user abandonment
What are the next best moves?
Optimize asset storage and cache management.
Users are reporting the app takes up 10GB of space, leading to immediate uninstalls despite liking the content.
Implement ad-load capping or a 'Zen Mode' session timer.
Excessive advertising is the #1 complaint theme and directly contradicts the 'stress relief' value proposition.
Curate and label 'Artist-Designed' vs 'AI-Generated' content.
Sentiment data shows users are noticing a shift to computer-generated art and feel the quality has stagnated.
Feature Gaps vs Competitors
- Licensed content library (Disney, Marvel, Warner Bros.) available in Happy Color
- Hybrid jigsaw-coloring mechanics available in Art Puzzle
- AR gallery features available in Colorfy
- Swipe-to-color tactile mechanic available in April: Coloring
Key Takeaways
If I were the PM, I would immediately pivot from content volume to technical optimization, specifically targeting the 10GB storage bloat and ad-frequency friction. While the 'One-Hand Coloring' mechanic is a best-in-class differentiator, it cannot sustain the product if the 'Mixed' sentiment trend continues to drive long-term users toward more stable competitors like Happy Color.
Where Is It Heading?
Declining
Frustrated mood regarding 10GB storage requirements — significant technical debt driving uninstalls.
Upset users citing 'unusable' ad frequency — monetization is cannibalizing the core 'relaxation' value prop.
Recent updates (v5.4.14) limited to bug fixes — maintenance mode rather than feature innovation.