Color by Number: Coloring Games is a pixel-art painting app for casual users on iOS and Android that features template-based coloring and custom photo conversion.
Product velocity
Active
Daily rank 🇺🇸
#76
▼14Entertainment · free
Sentiment
4.7
2.0M reviews
Nemesis
Pixel Art － Color by Number
The App DNA
What makes this app unique?
Users hire the app to manage daily stress through a repetitive, satisfying creative loop that removes the cognitive friction of traditional drawing.
For Casual gamers and art enthusiasts seeking stress-relief through digital coloring activities.
What does it look like?
Key features
Converts user-provided gallery photos into pixel art templates, increasing time-in-app by enabling personalized content creation.
Allows users to post completed pixel art to a shared feed, expanding ad-inventory per active user via social feedback loops.
How much does it cost?
The model relies on ad-supported engagement for free users with IAP options for content or tool access.
Velocity
Active developmentnew contentperformanceopaqueShow more...
The app maintains an active development pace, shipping 10 releases over the observed window with a cadence of approximately 0.77 releases per week. Development is characterized by a steady stream of minor updates focused on content expansion and stability. While the release notes are consistently opaque, the frequent deployment of new images suggests a focus on continuous content delivery rather than major feature overhauls. The development trend remains stable, with no significant shifts in the frequency or nature of updates.
Who built it?
Wildlife Studios
13+ apps tracked · Entertainment
Paradise Paws: Merge Animals
Block Craft 3D: Building Games
War Machines：Battle Tank Games
Midas Merge: Relaxing Games
Tennis Clash：Sports Stars Game
Sniper 3D: Gun Shooting Games
Castle Crush：Epic Battle
Paint by Number：Coloring Games
Mistland Saga: RPG Games
Bike Race Pro by T. F. Games
Soccer Clash: Football Game
Bike Race: Free Style GamesUser Sentiment
What do users think recently?
Recent user voice shows an excited sentiment. Users appreciate creative freedom through custom photo imports allows users to turn personal images into color-by-number puzzles and relaxing gameplay loop provides a satisfying way to pass time and manage stress during daily routines, but report excessive ad frequency during coloring sessions disrupts the relaxing experience and causes significant user frustration.
How are ratings & reviews evolving?
What users say, by theme
- Creative freedom through custom photo imports allows users to turn personal images into color-by-number puzzles
- Relaxing gameplay loop provides a satisfying way to pass time and manage stress during daily routines
- Community features like following creators and commenting on posts encourage social interaction and artistic expression
- Excessive ad frequency during coloring sessions disrupts the relaxing experience and causes significant user frustration
79 of 149 recent reviews analyzed · high confidence · Excited overall
Read the full review analysisUnlock 2 more frustration themes and 2 user requests, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Color by Number：Coloring Games
How's the Entertainment market?
The app maintains a strong retention anchor through its custom photo import feature, though its grossing rank frequently lags behind its free chart position. This disparity signals that current monetisation friction, driven by ad-interruption complaints, is limiting revenue conversion relative to its install velocity.
Read the market outlookThe rivals identified
By Easybrain Ltd
This app holds the largest user base in the pixel art coloring niche, directly competing for the same audience with a massive scale of engagement.
- Offers a massive library of daily updated pixel art content that dwarfs smaller competitors
- Integrates social sharing features that foster a persistent community of active daily creators
- Provides advanced coloring tools like color boosters and area-fill that simplify complex pixel designs
Unlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for Color by Number：Coloring Games
Where is it heading?
Casual coloring apps are consolidating around live-ops and AI-integrated features, leaving static-library apps exposed to churn. This app's reliance on custom imports provides a unique differentiator, but the current technical instability will likely accelerate user migration to more stable, feature-rich competitors by Q3.
- Technical instability during ad triggers causes progress loss, which erodes the daily habit and compounds the rating drag.
- The latest release focuses on library content, but the lack of stability improvements leaves the core retention loop vulnerable to churn.
The SWOT
- Custom image import creates a unique switching cost for users who build personalized libraries
- Relaxing gameplay loop provides a satisfying, repeatable stress-relief mechanism
- Automated moderation for the community feed would address primary user safety concerns
- Refining the custom photo conversion algorithm would improve detail and readability for imported text
Next best moves
Audit ad-trigger logic to prevent progress resets because technical instability is the #1 churn risk → improve retention
+ 1 more prioritized moveThe counter-intuitive read
The app's reliance on custom photo imports is…
Read the full takeFeature gaps
Generative AI coloring prompts (available in Color Pop AI but absent here) +1
Since the last report: Technical instability has escalated from minor visual glitches to progress-resetting crashes during ad triggers, resulting in a 10-point drop in sentiment score and increased churn risk.
Bottom line
Prioritizing technical stability over new image content is necessary to protect the retention loop, as progress-resetting crashes directly undermine the app's core value proposition of stress relief.
Unlock 2 critical frictions, 2 market threats, 1 more prioritized move and the analyst’s take.
Access the full report for freeSources
Report last updated