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American Greetings Ecards vs its rivals

Side-by-side comparison against American Greetings Ecards's closest competitors — identity, store metrics, ratings & sentiment, and strategic intel.

American Greetings Ecards
This App
Paperless Post: Invitations
Nemesis
Ink Cards: Send Custom Cards
Contender
Punchbowl: Invites & eCards
Contender
Handwrytten
Peer
SendOutCards
Peer
Birthday Countdown
New Kid
Core Identity
DeveloperAGCM, Inc.Paperless PostSincerely Inc.PunchbowlHandwrytten Inc.SendOutCardsFind Appiness LLC
CategoryLifestyleLifestylePhoto & VideoLifestyleProductivitySocial NetworkingLifestyle
PlatformiOS, AndroidiOS, AndroidiOS, AndroidAndroidiOS, AndroidAndroid, iOSiOS, Android
Store Metrics
Rating4.9 / 54.8 / 54.8 / 54.8 / 54.1 / 53.9 / 54.8 / 5
Ratings Count37,565125,05640,11814,771523697,444
PriceFreeFreeFreeFreeFreeFreeFree
Release DateJul 26, 2022Feb 22, 2012Nov 10, 2011Oct 30, 2015Jul 31, 2014Feb 4, 2015Mar 26, 2020
Last UpdatedFeb 28, 2026Apr 22, 2026Apr 17, 2026Jan 30, 2026May 15, 2026Feb 26, 2026Apr 16, 2026
Sentiment & Reviews
Sentimentmixed---positivemixed-
Score65/100---85/10065/100-
Praises
  • Personalized video card features provide a fun and engaging way to celebrate special occasions
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  • Realistic handwriting quality
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Complaints
  • Forced subscription model prevents users from purchasing individual cards without committing to a recurring fee
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  • Limited card selection
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Requests
  • Custom text entry for recipient names would improve the personalization experience for users with unique names
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  • Advanced customization
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Strategic Intel
Strengths
  • Brand heritage sustains organic install velocity
  • Annual-event scheduling creates a recurring utility loop
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  • Robotic hardware creates a physical distribution barrier to entry.
  • CRM integrations enable automated B2B sales workflows.
  • Automated drip campaigns function as a B2B retention moat for business users
  • Physical mail fulfillment provides a tactile differentiator in a digital-only market
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Weaknesses
  • Subscription-only model at $7.99/month exceeds casual-user willingness to pay
  • Technical crashes during card previewing disrupt the core creation flow
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  • Transactional pricing model lacks recurring revenue stability.
  • Limited card style variety restricts consumer-side retention.
  • 3.89 iOS rating indicates UI friction
  • Manual contact management is a high-effort barrier to entry
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Pricingsubscriptionfreemiumfreemiumfreepaidsubscriptionfreemium
MomentumMaintenanceIntenseIntense-SteadyMaintenanceIntense
Update Cadence2 versions, ~189d avg5 versions5 versions-5 versions, ~43d avg5 versions, ~56d avg5 versions

Compare American Greetings Ecards head-to-head

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by American Greetings Ecards, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

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