Report updated Apr 17, 2026

Flower is a challenged games app that is a paid app. With a 4.7/5 rating from 233.5K reviews, it faces significant user friction. Users particularly appreciate product quality, though delivery failures and delays remains a common concern.

What is Flower?

Flower (FNP) is a dual-purpose application that functions as a premium, meditative indie game on iOS and a global gift delivery service on Android. While the iOS version is a genre-defining "Zen" experience published by Annapurna Interactive, the Android version serves as a utility for delivering flowers, cakes, and gifts across 120+ countries. The app currently holds a top-100 paid position in its US category but faces significant operational headwinds.

Current Momentum

v1.3 · 2w ago

Zombie

Flower introduced controller support in its last major update, but has since entered a period of inactivity with only one minor update in over six years.

Active Nemesis

GRIS

GRIS

By Devolver

Other Rivals

Monument Valley 2
Prune
Old Man's Journey
Townscaper
Alto's Odyssey
Laya's Horizon
Gibbon: Beyond the Trees

7-Day Rank Pulse 🇺🇸

Family
#74
7

Rating Pulse 🇺🇸

Recent User Mood

What makes this app unique?

What Does It Look Like?

Loading...

What Are The Key Features?

Motion-Controlled NavigationDifferentiator

Players control the wind and movement by tilting their mobile device, creating an intuitive and immersive experience.

Interactive EnvironmentDifferentiator

The game world reacts to player actions, with the environment changing as the player interacts with flowers and landscapes.

Emotional StorytellingDifferentiator

A non-verbal narrative experience designed to evoke personal and emotional responses from the player.

How much does it cost?

Paid
  • One-time purchase at $4.99 (iOS)
  • Free (Android)

The premium model on iOS reflects its status as an artistic indie title, while the free Android version supports a service-based delivery business.

Who Built It?

Annapurna Interactive app icon 1
Annapurna Interactive app icon 2
Annapurna Interactive app icon 3
Annapurna Interactive app icon 4

Annapurna Interactive

(3.9K)

Bringing critically acclaimed, narrative-driven indie console experiences to mobile audiences through premium, distraction-free ports.

Portfolio

13

Apps

Free 5Paid 7
Games100%

Explore the full Annapurna Interactive report

Portfolio breakdown, audience, momentum, and every app published by Annapurna Interactive.

Go deeper

What do users think recently?

High confidence · Latest 100 of 233.1K total reviews analyzed

How did the latest release land?

Overall
4.7/ 5
(233.5K)
Current version
4.1/ 5
-0.6 vs overall
(336)
Main signal post-update: delivery Failures and Delays.

What is the recent mood?

Frustrated

Recent user voice shows a frustrated sentiment. Users appreciate product quality, but report delivery failures and delays and poor customer support.

What Users Love

Product Quality

What Frustrates Users

Delivery Failures and Delays
Poor Customer Support

View the full user-sentiment analysis

Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.

Go deeper

What is the competitive landscape for Flower?

How's The Games Market?

How does it evolve in the Games market?

Rank progression

119 active rankings tracked — 30-day window

No rank history available for this chart.

The rivals identified

The outtake for Flower

Strengths to defend, gaps to attack

Core Strengths

  • Unique motion-controlled flight mechanics
  • High-quality indie pedigree (Annapurna Interactive)
  • Extensive global delivery network (120+ countries)

Critical Frictions

  • iOS version hasn't been updated since 2019
  • Severe delivery reliability issues on Android
  • Ineffective automated customer support systems

Growth Levers

  • Update iOS for modern hardware to compete with Gris
  • Integrate transparent, real-time order tracking
  • Explore subscription-based distribution (Netflix/Apple Arcade)

Market Threats

  • Gris offers a more modern and technically optimized alternative
  • Rising 'fraud' accusations due to refund delays
  • Subscription models removing the $4.99 price advantage

What are the next best moves?

high

Overhaul delivery logistics and notification systems

Delivery failures and late arrivals are the highest frequency complaint theme, directly leading to 'fraud' accusations and a declining sentiment trend.

medium

Modernize iOS technical stack

Nemesis (Gris) has significantly more recent updates and optimization; Flower's 2019 last-update date is a major competitive weakness.

high

Replace or upgrade the support chatbot

Users explicitly cite the chatbot as 'completely useless,' preventing resolution of delivery issues and driving negative reviews.

Feature Gaps vs Competitors

  • Structured gameplay loop (available in Gris but missing in Flower's free-form flight)
  • Modern iOS hardware optimization (available in Gris but missing here since 2019)
  • Subscription-based access (available in Laya's Horizon via Netflix)

Key Takeaways

Flower is a classic title at a crossroads; while its core artistic mechanics remain a differentiator, the product is being strangled by operational failures on Android and technical stagnation on iOS. If I were the PM, I would prioritize fixing the delivery fulfillment loop and support transparency immediately to halt the 'Upset' sentiment trend before the brand is permanently labeled as fraudulent.

Where Is It Heading?

Declining

Upset user mood driven by high-frequency delivery failures and 'useless' support systems.

iOS version last updated in 2019, indicating a shift to maintenance mode while competitors like Gris remain active.

Android version updated in 2026, but focus remains on bug fixes rather than resolving core logistics complaints.

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Flower, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

What's new

The app has undergone a major identity shift, transitioning from a standalone premium game to a dual-purpose platform that includes a struggling global gift delivery service on Android.

shifted

Dual-Purpose Business Model

declined

Operational Sentiment Crisis

declined

Development Stagnation

added

Android Free Tier

shifted

Competitive Landscape Update

Cite this report

Marlvel.ai. “Flower Intelligence Report.” Updated Apr 17, 2026. https://marlvel.ai/apps/com-annapurnainteractive-flower

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Data licensed under CC-BY-NC 4.0