| Core Identity |
| Developer | asa frey | BodyFast GmbH | BA Global Holdings, LLC | Yuca | Factor75 | HelloFresh | Mealime Meal Plans Inc |
| Category | Food & Drink | Health & Fitness | Food & Drink | Health & Fitness | Food & Drink | Food & Drink | Food & Drink |
| Platform | iOS, Android | Android, iOS | iOS, Android | Android, iOS | iOS, Android | iOS, Android | Android, iOS |
| Store Metrics |
| Rating | 4.7 / 5 | 4.7 / 5 | 4.9 / 5 | 4.8 / 5 | 4.8 / 5 | 4.7 / 5 | 4.8 / 5 |
| Ratings Count | 11 | 143,510 | 141,384 | 91,753 | 237,018 | 219,104 | 53,307 |
| Price | Free | Free | Free | Free | Free | Free | Free |
| Release Date | Aug 15, 2025 | Jan 22, 2018 | Jun 22, 2021 | Jan 9, 2017 | Apr 28, 2020 | Jul 27, 2015 | Feb 24, 2016 |
| Last Updated | Mar 27, 2026 | Apr 9, 2026 | Apr 10, 2026 | Mar 30, 2026 | Apr 14, 2026 | Apr 15, 2026 | Mar 25, 2026 |
| Sentiment & Reviews |
| Sentiment | excellent | mixed | - | positive | - | - | - |
| Score | 90/100 | 35/100 | - | 75/100 | - | - | - |
| Praises | - Comprehensive natural health programming provides high value for users seeking holistic wellness guidance
| - Intermittent fasting timer provides a simple and effective way to track daily progress
| - | - Barcode scanning functionality provides immediate health insights for grocery shoppers in real time
- Ingredient breakdown and health scoring help users identify hidden toxins in common household products
- Alternative product recommendations assist users in making healthier purchasing decisions during their shopping trips
| - | - | - |
| Complaints | - | - Subscription cancellation process is intentionally difficult and leads to recurring unauthorized charges
| - | - Mandatory account creation requirements frustrate users who prefer immediate access without personal data sharing
- Inconsistent scoring logic between similar products leads to user distrust in the rating system
- Limited product database coverage for specific regions or niche items causes search frustration
| - | - | - |
| Requests | - | - Integration of wearable device support to improve tracking convenience for active users
| - | - Dark mode interface requested to improve usability for users with light sensitivity issues
- Customizable filtering options for nutritional stats to align with individual dietary goals
- Expanded database coverage for non-food categories like pet products
| - | - | - |
| Strategic Intel |
| Strengths | - Clinical authority established by the Drs. Frey brand
- 500+ recipe library creates high content-depth switching costs
| - 600,000-member Facebook community drives organic acquisition
- Visual fasting-stages loop reinforces daily habit formation
| - FlavCity brand alignment drives organic acquisition
- Red-highlighted ingredient visualization provides immediate utility
| - Proprietary scoring methodology simplifies complex data for mass-market adoption
- Barcode scanner habit loop drives high daily session frequency
- Independent brand positioning builds trust against corporate-backed competitors
| - Physical logistics and freshness guarantee create high switching costs vs grocery-store alternatives
- Dietitian-approved personalization reduces churn by aligning product utility with specific health goals
| - | - |
| Weaknesses | - Subscription-only gate limits top-of-funnel discovery
- 0 ratings on Android platform indicates low cross-platform adoption
| - Subscription cancellation flow lacks in-app parity
- Manual schedule adjustments locked behind paywall
| - Zero revenue diversification beyond ad-inventory
- No personalized dietary filtering for allergies
| - Mandatory account creation creates a conversion barrier for privacy-conscious users
- Scoring inconsistencies between similar products trigger user distrust
- Limited database coverage in non-European markets restricts global growth
| - High reliance on promotional entry pricing to maintain chart velocity
- Lack of social or community-sharing features compared to emerging recipe platforms
| - | - |
| Pricing | subscription | freemium | free | freemium | subscription | subscription | freemium |
| Momentum | - | Maintenance | Intense | Maintenance | Intense | Intense | Intense |
| Update Cadence | - | 5 versions, 5 majors/6mo, ~55d avg | 5 versions | 5 versions, ~17d avg | 5 versions | 5 versions | 5 versions |
