High confidence · Latest 100 of 174 total reviews analyzed · Based on 174 reviews. Signal may be noisy.

Upset

Recent user voice shows a upset sentiment. Users appreciate core product catalog remains highly desirable for loyal customers despite technical app failures, but report authentication failures and login loops prevent account access following the latest update and inventory and store location data inaccuracies lead to canceled pickup orders.

Rating: 4.6

Reviews: 174

Confidence: high

How did the latest release land?

Overall
4.8/ 5
(2.2M)
Current version
4.9/ 5
+0.1 vs overall
(1.9M)
Main signal post-update: core product catalog remains highly desirable for loyal customers despite technical app failures.

Sentiment over time

Weekly average rating and review volume across stores, last 90 days.

Review themes

Praise

What users love

  • Core product catalog remains highly desirable for loyal customers despite technical app failures
    • Users express strong affinity for the brand products despite app frustration
    • Positive sentiment is anchored in product quality rather than digital experience
Complaint

Common complaints

  • Authentication failures and login loops prevent account access following the latest update
    • Users report being unable to sign in or reset passwords post-update
    • Biometric login features are failing to recognize credentials
  • Inventory and store location data inaccuracies lead to canceled pickup orders
    • App displays incorrect store locations for pickup orders
    • Inventory systems fail to reflect real-time stock levels causing order cancellations
  • Loss of stored gift card balances and rewards points after recent app changes
    • Users report disappearing gift card funds and loyalty points
    • Customer service is unable to recover missing digital assets
Request

Most requested

  • Reliable account access and stable login functionality for existing loyal customers
    • Users demand a fix for persistent login errors
    • Requests for stable authentication that does not require constant password resets

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Bath & Body Works | B&BW, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

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