Brilliant Sort™ is a tactile gem-sorting puzzle game for casual players on iOS and Android.
Product velocity
Active
Daily rank 🇺🇸
#110
▲12Games · free
Sentiment
4.5
35k reviews
Nemesis
Diamond Painting ASMR Coloring
The App DNA
What makes this app unique?
Users hire the game for a meditative, low-stakes wind-down experience that replaces passive coloring with active, tactile sorting.
For Casual puzzle players seeking relaxing, tactile gameplay and collection-based progression.
What does it look like?
Key features
Customization tool for character aesthetics and event-based styling challenges
Purchase-based permanent access to limited-time event content
Collection gallery for unique trophies earned through event completion
How much does it cost?
Freemium model utilizing ad-inventory for free users and IAP-gated permanent content for power users.
Velocity
Active developmentnew contentmonetizationseasonal eventsShow more...
The app maintains an active development cadence, shipping 5 releases over the past 42 days, averaging approximately 0.83 releases per week. Development is focused on expanding gameplay depth through new modes like the Museum and Style Studio, alongside monetization and engagement features like trophy collections and event replays. The release history shows a consistent pattern of adding substantial content rather than just maintenance fixes. The current trajectory is stable, with frequent feature-heavy updates driving the user experience.
Who built it?
Samfinaco
13+ apps tracked · Games
Clockmaker: Match 3 Puzzles
Trail Twins – Puzzle Game
Word Treasury Auto Sort Puzzle
Hypno Ball Ring Puzzle
Solitaire Cruise Tripeaks Game
Bermuda Adventures: Farm Games
Funky Bay – Farm & Adventure
Color Cube Match: Sort Puzzle
Roger That: Merge Adventure!
Strike Jam: Chain Blast Game
Solitaire Cruise: Card Games
Train of Hope: Survival GameUser Sentiment
What do users think recently?
Review voice lately leans frustrated. Users appreciate relaxing core gameplay loop provides a meditative experience for players during daily wind-down sessions, but report excessive ad frequency and intrusive ad placement disrupt the flow of gameplay for active users.
How are ratings & reviews evolving?
What users say, by theme
- Relaxing core gameplay loop provides a meditative experience for players during daily wind-down sessions
- Excessive ad frequency and intrusive ad placement disrupt the flow of gameplay for active users
70 of 198 recent reviews analyzed · high confidence · Frustrated overall
Read the full review analysisUnlock 1 user request, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Brilliant Sort™ Diamond Puzzle
How's the Games market?
The app maintains a presence in the Puzzle category across multiple regions, but the grossing rank lags behind free-install velocity in the US and Canada, signaling monetization friction.
Read the market outlookThe rivals identified
By Crazy Labs
This is the dominant market leader in the diamond art niche, commanding a massive user base that dwarfs all other direct competitors.
- Integrates ASMR audio triggers to enhance the tactile satisfaction of gem placement mechanics
- Leverages a massive library of pre-rendered templates that creates a deep content-based retention loop
- Utilizes high-frequency live event updates to keep the core loop fresh for long-term users
Pixel Art － Color by NumberContender
Art Puzzle - Jigsaw GamesContender
Zen Color - Color By NumberContenderUnlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for Brilliant Sort™ Diamond Puzzle
Where is it heading?
The casual puzzle market is consolidating around high-retention live-ops, and the current maintenance-mode focus on ad-monetization leaves the app vulnerable to rivals with better stability. The PM must pivot to technical hygiene and ad-quality control to prevent further erosion of the user base into Q3.
- Users report: Malicious ad redirects in the latest release trigger user safety concerns, which compounds the existing churn pressure from technical instability.
- Excessive ad frequency disrupts the core meditative loop, causing a decline in long-term sentiment among the most active daily players.
The SWOT
- Tactile gem-sorting mechanic provides a distinct meditative experience
- Event-based gallery system sustains recurring engagement
- Implement subscription-based ad-free tier
- Expand wearable integration for session frequency
Next best moves
Audit ad-partner SDKs because malicious redirects are a top-3 complaint → restore user trust
+ 1 more prioritized moveThe counter-intuitive read
The app's reliance on ad-monetization is a structural trap…
Read the full takeFeature gaps
Offline mode (available in Nemesis but missing here) +1
Since the last report: Users report: The app transitioned to a live-ops content model with new customization and collection features, though user sentiment is declining due to malicious ad redirects and persistent technical instability.
Bottom line
Brilliant Sort™ succeeds as a meditative puzzle experience, but aggressive ad-monetization and technical instability drive high churn, so the PM must prioritize ad-quality audits and data-persistence fixes to protect the core retention loop.
Unlock 3 critical frictions, 2 market threats, 1 more prioritized move and the analyst’s take.
Access the full report for freeReport last updated