Report updated May 5, 2026
My Love - Relationship Counter
For couples looking to track relationship milestones and display their time together on mobile devices.
My Love - Relationship Counter is a market-leading lifestyle app that is free with in-app purchases. With a 4.9/5 rating from 846.3K reviews, it delivers strong user satisfaction. Users particularly appreciate automated anniversary and milestone notifications keep relationship tracking effortless for forgetful partners, though aggressive and repetitive review prompts interrupt the user experience during frequent daily interactions remains a common concern.
What is My Love - Relationship Counter?
My Love is a relationship tracking app for couples that calculates time elapsed and generates milestone anniversaries on iOS.
Users hire the app to automate the emotional labor of remembering relationship milestones, ensuring they never miss an anniversary.
Current Momentum
v2.3 · 36mo ago
Zombie- No major feature updates since 2023.
- Stable category rank despite low cadence.
What makes this app unique?
What Does It Look Like?
What Are The Key Features?
Calculates time elapsed between partners and generates milestone anniversaries like the 333rd day or 50th month
Allows users to upload images of themselves and their partner to the interface
Alerts users to upcoming special dates and anniversaries
Displays relationship duration directly on the iOS home screen via My Love Pro
How much does it cost?
- Free base version
- My Love Pro in-app purchase
Freemium model gates UI customization widgets behind a single in-app purchase.
Who Built It?
Bjoern Bartels
Providing specialized utility and lifestyle tools to help users manage personal relationships, physical training, and household energy efficiency.
Portfolio
4
Apps
What other apps does Bjoern Bartels make?
Explore the full Bjoern Bartels report
Portfolio breakdown, audience, momentum, and every app published by Bjoern Bartels.
What do users think recently?
High confidence · 98 reviews analyzed · Based on 98 reviews. Signal may be noisy.
How did the latest release land?
What is the recent mood?
Recent user voice shows a thrilled sentiment. Users appreciate automated anniversary and milestone notifications keep relationship tracking effortless for forgetful partners and customizable background photo feature allows for a personalized and emotionally resonant user experience, but report aggressive and repetitive review prompts interrupt the user experience during frequent daily interactions.
What Users Love
What Frustrates Users
What Users Want
View the full user-sentiment analysis
Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.
What is the competitive landscape for My Love - Relationship Counter?
How's The Lifestyle Market?
How does it evolve in the Lifestyle market?
My Love holds a #26 category rank with nearly 850,000 ratings, but the lack of updates since May 2023 signals a maintenance-mode posture that risks losing ground to more active rivals.
Rank progression
41 active rankings tracked — 30-day window
The rivals identified
Nemeses(1)
This app mirrors the target's core functionality of relationship duration tracking while maintaining a significantly higher release velocity.
Differentiators
- Maintains a high-frequency update cycle with 10 releases in the last six months alone.
- Provides specialized relationship-focused UI elements that go beyond simple date counting.
- Offers a more mature feature set for long-term couples compared to the target's basic counter.
Head to head
The target app must increase its release frequency to match the nemesis's pace or risk losing users who prioritize modern iOS widget support and frequent feature updates.
Contenders(2)
A high-velocity competitor that focuses on relationship health and professional content rather than just tracking time.
Differentiators
- Integrates expert-led relationship advice and daily quizzes to drive high user retention.
- Aggressive release schedule of 21 updates in six months indicates a highly active product roadmap.
Directly competes in the relationship niche by gamifying the experience rather than just tracking dates.
Differentiators
- Uses gamified daily questions to foster deeper emotional connection between partners.
- Positions itself as a relationship-building tool rather than a passive anniversary counter.
Same space(3)
Shares the core mechanic of 'day counting' but applies it to personal habit tracking.
Differentiators
- Advanced community-driven support features that provide emotional accountability for users.
- Highly refined notification and milestone tracking system for long-term habit maintenance.
Dominates the wedding planning sub-niche, capturing users at a critical relationship milestone.
Differentiators
- Comprehensive ecosystem including vendor marketplaces and planning tools far beyond simple date tracking.
- Deep industry integration makes it the default choice for couples entering the marriage phase.
Adjacent productivity tool that captures the 'shared life' use case for couples.
Differentiators
- Provides robust shared calendar functionality that serves as a practical utility for couples.
- Strong network effects through shared scheduling features create a high barrier to entry.
New entrants(1)
A recent market entrant that directly targets the relationship tracking space with a modern UI.
Differentiators
- Focuses on a clean, modern aesthetic to differentiate from older, cluttered relationship apps.
- Prioritizes ease of use for new couples looking for a simple, dedicated tracking space.
Compare My Love - Relationship Counter against every rival
All rivals in one side-by-side table — identity, store metrics, ratings & sentiment, and strategic intel — plus a head-to-head page for each.
The outtake for My Love - Relationship Counter
Strengths to defend, gaps to attack
Core Strengths
- Automated notification mechanism solves high-friction forgetfulness pain point
- High-speed data retrieval provides immediate utility upon launch
Critical Frictions
- Aggressive review-prompting mechanism interrupts core user flow
- Inaccurate duration calculations reported in low-frequency user feedback
- Lack of feature updates since May 2023
Growth Levers
- Granular time tracking (minutes/seconds) addresses user precision requests
- Gamified relationship-building features could increase session depth
Market Threats
- High-velocity competitors like The Couple maintain superior update cadence
- Gamified relationship apps like SumOne siphon users seeking deeper engagement
What are the next best moves?
Deprecate aggressive review prompts because they are the #1 reported frustration theme → reduce churn.
Sentiment analysis identifies review prompts as the primary friction point during daily interactions.
Trade-off: Pause new feature development to focus on UX hygiene.
Ship granular time tracking because it is a top user request → increase precision utility.
Users explicitly requested minutes and seconds for new relationships in sentiment feedback.
Trade-off: Delay the planned UI refresh for the anniversary calendar.
A counter-intuitive read
The app's high rating is a lagging indicator that masks the churn risk created by a stale feature set compared to the high-velocity update cadence of direct rivals.
Feature Gaps vs Competitors
- Gamified relationship-building questions (available in SumOne)
- Expert-led relationship advice (available in Paired)
Key Takeaways
My Love maintains a strong retention loop through simple milestone tracking, but the lack of updates since 2023 and intrusive review prompts threaten its long-term viability, so the PM must prioritize UX hygiene to defend the existing user base.
Where Is It Heading?
Stable
The relationship tracking market is consolidating around apps that offer active engagement rather than passive counting. My Love remains stable due to its established user base, but the lack of recent updates leaves it exposed to rivals with higher release cadences.
The lack of updates since May 2023 signals a maintenance-mode posture, which invites high-velocity competitors to capture the market share.
Aggressive review prompts erode the daily active habit, which compounds the rating drag already visible in recent user complaints.