My Love is a relationship tracking app for couples that calculates time elapsed and generates milestone anniversaries on iOS.
Product velocity
Dormant
Daily rank 🇺🇸
#41
▲1Lifestyle · free
Sentiment
4.9
846k reviews
Nemesis
The Couple (Days in Love)
The App DNA
What makes this app unique?
Users hire the app to automate the emotional labor of remembering relationship milestones, ensuring they never miss an anniversary.
For Couples looking to track relationship milestones and display their time together on mobile devices.
What does it look like?
Key features
Calculates time elapsed between partners and generates milestone anniversaries like the 333rd day or 50th month
Allows users to upload images of themselves and their partner to the interface
Alerts users to upcoming special dates and anniversaries
Displays relationship duration directly on the iOS home screen via My Love Pro
How much does it cost?
Freemium model gates UI customization widgets behind a single in-app purchase.
Velocity
Dormant developmentperformanceShow more...
The app has entered a zombie state, with no releases in the last 36 months. Development activity has effectively ceased, as the last update was a minor bug fix in May 2023. There is no evidence of ongoing maintenance, feature development, or live operations support.
Who built it?
Bjoern Bartels
4 apps tracked · Lifestyle
Four Plus
Calcupace
Energy Costs CalculatorUser Sentiment
What do users think recently?
Review voice lately leans thrilled. Users appreciate automated anniversary and milestone notifications keep relationship tracking effortless for forgetful partners and customizable background photo feature allows for a personalized and emotionally resonant user experience, but report aggressive and repetitive review prompts interrupt the user experience during frequent daily interactions.
How are ratings & reviews evolving?
What users say, by theme
- Automated anniversary and milestone notifications keep relationship tracking effortless for forgetful partners
- Customizable background photo feature allows for a personalized and emotionally resonant user experience
- Aggressive and repetitive review prompts interrupt the user experience during frequent daily interactions
98 of 98 recent reviews analyzed · high confidence · Thrilled overall
Read the full review analysisUnlock 1 user request, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for My Love - Relationship Counter
How's the Lifestyle market?
My Love holds a #26 category rank with nearly 850,000 ratings, but the lack of updates since May 2023 signals a maintenance-mode posture that risks losing ground to more active rivals.
Read the market outlookThe rivals identified
By TheDayBefore, Inc.
This app mirrors this app's core functionality of relationship duration tracking while maintaining a significantly higher release velocity.
- Maintains a high-frequency update cycle with 10 releases in the last six months alone.
- Provides specialized relationship-focused UI elements that go beyond simple date counting.
- Offers a more mature feature set for long-term couples compared to this app's basic counter.
Unlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for My Love - Relationship Counter
Where is it heading?
The relationship tracking market is consolidating around apps that offer active engagement rather than passive counting. My Love remains stable due to its established user base, but the lack of recent updates leaves it exposed to rivals with higher release cadences.
- The lack of updates since May 2023 signals a maintenance-mode posture, which invites high-velocity competitors to capture the market share.
- Aggressive review prompts erode the daily active habit, which compounds the rating drag already visible in recent user complaints.
The SWOT
- Automated notification mechanism solves high-friction forgetfulness pain point
- High-speed data retrieval provides immediate utility upon launch
- Granular time tracking (minutes/seconds) addresses user precision requests
- Gamified relationship-building features could increase session depth
Next best moves
Deprecate aggressive review prompts because they are the #1 reported frustration theme → reduce churn.
+ 1 more prioritized moveThe counter-intuitive read
The app's high rating is a lagging indicator…
Read the full takeFeature gaps
Gamified relationship-building questions (available in SumOne) +1
Since the last report: The product has transitioned to a maintenance-mode state with no updates since 2023, while new sentiment data identifies aggressive review prompts as a major friction point.
Bottom line
My Love maintains a strong retention loop through simple milestone tracking, but the lack of updates since 2023 and intrusive review prompts threaten its long-term viability, so the PM must prioritize UX hygiene to defend the existing user base.
Unlock 3 critical frictions, 2 market threats, 1 more prioritized move and the analyst’s take.
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