Acrylic Nails! is a casual beauty-simulation game for mobile users, focused on virtual nail art design and salon management.
Product velocity
Maintenance
Daily rank 🇺🇸
#34
▼3Games · free
Sentiment
4.4
868k reviews
Nemesis
Nail Salon™
The App DNA
What makes this app unique?
Users hire the app for low-stakes, meditative creative expression that mimics real-world salon experiences without the physical cost or time commitment.
For Casual mobile gamers interested in fashion, beauty, and ASMR-style simulation experiences.
What does it look like?
Key features
Interactive nail care mechanics including drilling, lengthening, shaping, and painting virtual nails
Library of prints, pigments, and nail lengths for user-generated design creation
Task-based gameplay where users fulfill specific nail design requests from virtual clients
In-app functionality to export and share completed nail designs with external contacts
How much does it cost?
Ad-supported model with no IAP offers, relying on high-volume ad inventory across 100M+ installs.
Velocity
Maintenance developmentperformanceShow more...
The app maintains a release cadence of approximately 0.19 releases per week, placing it firmly in the maintenance tier. Development activity is focused exclusively on stability and minor bug fixes, with no evidence of new content, seasonal events, or major feature additions. The release history shows a stable but slow pace of updates over the last six months. There is no indication of a shift toward live-ops or aggressive feature development.
Who built it?
Crazy Labs
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DIY Paper DollUser Sentiment
What do users think recently?
Review voice lately leans frustrated. Users appreciate satisfying core nail design loop provides a relaxing creative outlet for casual players and high visual fidelity and engaging content keep younger audiences occupied for extended periods, but report excessive ad frequency interrupts the core gameplay loop and renders the experience unplayable.
How are ratings & reviews evolving?
What users say, by theme
- Satisfying core nail design loop provides a relaxing creative outlet for casual players
- High visual fidelity and engaging content keep younger audiences occupied for extended periods
- Excessive ad frequency interrupts the core gameplay loop and renders the experience unplayable
100 of 177 recent reviews analyzed · high confidence · Frustrated overall
Read the full review analysisUnlock 2 more frustration themes and 1 user request, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Acrylic Nails!
How's the Games market?
The app currently holds the #58 Free position in its US category, reflecting a decline of 13 spots. The lack of IAP monetization limits revenue capture to ad-inventory volume, creating a ceiling on earnings per user.
Read the market outlookThe rivals identified
By Libii Tech Limited
Direct thematic overlap in the nail salon simulation niche with a long-standing market presence.
- Maintains a legacy user base from 2017, providing a stable, long-term retention data advantage.
- Frequent update cadence with two releases in the last six months ensures ongoing feature parity.
Unlock the deeper market read.
Access the full report for freeThe Analyst's Read
Key takeaways for Acrylic Nails!
Where is it heading?
Casual simulation traffic is consolidating around competitors with more stable monetization models and higher feature velocity. The subject app's maintenance-mode updates leave it exposed to rivals that offer ad-free experiences, which will erode the current install base into the next quarter.
- Excessive ad frequency in the latest version drives high churn, which compounds the rating drag already visible on Android.
- Technical instability during ad transitions leads to progress loss, which accelerates user frustration and negative sentiment trends.
The SWOT
- Satisfying ASMR-tactile core loop drives high initial session engagement
- Broad library of customization assets supports repeat creative play
- Introduction of a paid ad-removal tier
- Expansion of salon environments to increase long-term retention
- Integration of more complex DIY mastery mechanics
Next best moves
Ship a paid ad-removal IAP because ad frequency is the top complaint → reduce churn
+ 1 more prioritized moveThe counter-intuitive read
The app's high install volume is a liability…
Read the full takeFeature gaps
Paid ad-removal tier (available in competitors, missing here) +1
Since the last report: The app's competitive position is declining due to increased technical instability, persistent ad-density complaints, and a lack of monetization evolution.
Bottom line
The app captures interest through a satisfying core loop, but aggressive ad density and technical instability drive high churn, so the PM should prioritize a paid ad-removal tier to stabilize revenue and retention.
Unlock 3 critical frictions, 3 market threats, 1 more prioritized move and the analyst’s take.
Access the full report for freeReport last updated