Crazy Labs
For casual mobile gamers and fans of licensed animation franchises; for child-oriented titles, the primary decision-makers are parents and caregivers seeking creative simulation content.
AMAZE!!!
Snapshot
Who is Crazy Labs?
Delivering satisfying, trend-driven mobile experiences through a mix of hyper-casual mechanics and globally recognized entertainment IPs.
Target audience
Portfolio
Free 16Last updated
AMAZE!!!
v6.1.2
4mo ago
Publisher DNA
What defines Crazy Labs?
Publisher DNA
Primary focus
Mobile games · hyper-casual and simulation niche
Scale
studio
Target audience
Casual mobile gamers and fans of licensed animation franchises; for child-oriented titles, the primary decision-makers are parents and caregivers seeking creative simulation content.
Signature Patterns
- •Focus on creative simulation mechanics including painting, DIY customization, and styling.
- •Monetization via a freemium model heavily reliant on interstitial ads and ad-removal purchases.
- •Strategic integration of licensed entertainment IPs to drive organic user acquisition.
- •High-velocity release cadence with frequent updates across the active portfolio.
- •Target audience focused on casual gamers seeking low-friction, progression-based experiences.
Portfolio momentum
Released 74 updates across 13 active apps in the last 6 months, maintaining an exceptionally high development and maintenance frequency.
Company profile
low confidence- Headquarters
- Tel Aviv
Portfolio
What does Crazy Labs ship?
Apps
16 apps analysed
Nail salon combining crayola nail art at the halfway of fashion and beauty care.
Broad library of customization assets supports repeat creative play
- Satisfying core nail design loop provides a relaxing creative outlet for casual players
- Excessive ad frequency interrupts the core gameplay loop and renders the experience unplayable
Addictive core gameplay loop offers a reliable way to kill time during commutes or travel
- Satisfying tactile feedback and vibration patterns provide a grounding effect for players during stressful moments
- Intrusive ad frequency disrupts the flow of gameplay by appearing after every single level completion
Solve the color sort puzzle! Unblock the coffee pack jam and join the craze!
- Simple and relaxing gameplay mechanics provide a calm experience for players who enjoy sorting puzzles
- Aggressive difficulty spikes in early levels force players to spend money or watch ads to progress
1000+ item library supports long-tail creative expression
- Customization mechanics for character appearance and room decoration drive high engagement for creative players
- Aggressive ad frequency interrupts the core gameplay loop and degrades the user experience significantly
Lead warplanes, drop bombs with a slingshot & dominate explosive aerial battles!
Accessible entry point for casual players
- Core gameplay loop provides a satisfying time-killing challenge for casual players
- Excessive ad frequency disrupts the core gameplay loop and ruins user experience
Distributed across 18 markets, strongest in Europe.
Based on 10 of 16 apps with localized market data, more coverage rolling in as scans complete · last scanned .
Americas (4)
- Brazil10 / 10
- Mexico10 / 10
- United States10 / 10
- Canada4 / 10
Europe (7)
- France10 / 10
- Germany10 / 10
- Italy10 / 10
- Portugal10 / 10
- Spain10 / 10
›+2 more europe markets
- Turkey4 / 10
- United Kingdom4 / 10
Asia-Pacific (7)
- Japan10 / 10
- South Korea10 / 10
- Australia4 / 10
- India4 / 10
- Indonesia4 / 10
›+2 more asia-pacific markets
- Singapore4 / 10
- Vietnam4 / 10
Core markets (10/10 apps)
User Sentiment
How do users feel about their apps?
0
Positive apps
9
Neutral / mixed
6
Negative apps
43/100
Avg sentiment score
Unlock the app dragging this portfolio down.
Access the full report for freeRivals
Who does Crazy Labs compete with?
The rivals identified
Nemeses(10)
This title maintains the largest market share in the idle clicker genre with a massive, established user base and consistent update cadence.
While a broader makeover game, it competes for the same 'beauty and creativity' audience segment with significantly higher production values.
This app directly mirrors the 'ASMR' and 'Art Coloring' hybrid mechanics found in the target app, with a high release cadence indicating active feature iteration.
Directly competes for the casual idle audience by focusing on high-velocity, satisfying management loops.
Targets the same 'color-matching' casual audience through a rhythm-based rolling mechanic.
Both titles compete directly for casual endless runner players by relying on nostalgic character-driven loops.
Both apps target casual puzzle players using color-sorting mechanics as the primary loop, creating direct competition for the same user base.
Direct thematic overlap in the nail salon simulation niche with a long-standing market presence.
This title dominates the aerial combat niche with massive scale and a high-frequency update cadence that sets the market standard.
Lily Diary is the most direct competitor, sharing the exact 'diary + dress-up' hybrid mechanic and a massive, highly engaged user base.
Contenders(26)
This app shares the traffic-jam puzzle core but adds a mechanical dismantling meta-game to increase depth.
A mature fashion-styling app that serves as a benchmark for monetization in the dress-up genre.
Both apps target the same casual puzzle demographic using color-sorting mechanics and rely on aggressive freemium monetization that creates pay-to-win perceptions.
A dominant idle simulator that successfully blends complex production chains with a unique, highly polished aesthetic.
Both apps target the casual superhero action market by offering obstacle-clearing gameplay and unlockable character rosters.
Both apps target the same casual puzzle demographic with color-sorting mechanics, creating direct competition for daily active users seeking short-session stress relief.
Directly competes for the same 'color-based puzzle' audience by focusing on satisfying physics-based object consumption.
A major player in the idle space that demonstrates how to successfully integrate RPG collection mechanics.
While broader in scope, its narrative-first approach to fashion and character customization captures the same audience seeking story-driven styling.
A major competitor that balances intricate dress-up mechanics with extensive RPG-style story elements.
Both apps target the casual puzzle segment with color-matching mechanics, competing for the same stress-relief-seeking user base.
Both apps target the casual puzzle demographic with color-sorting mechanics, creating direct competition for user attention in the low-friction gaming segment.
Both apps target the casual puzzle segment with color-sorting mechanics, competing for the same low-stimulation, short-session user base.
Both apps target the casual puzzle segment using coffee-themed color-sorting mechanics, creating direct competition for the same user base.
Both titles target the casual endless runner audience, but Subway Princess Runner captures low-connectivity users through an offline-first architecture while Miraculous Ladybug relies on franchise loyalty.
A veteran title in the space-shooter sub-genre that maintains a strong, loyal player base through consistent feature support.
Both apps target casual puzzle enthusiasts through color-sorting mechanics, creating direct competition for time spent within the casual gaming category.
Both apps target casual gamers with superhero-themed endless runner mechanics, competing directly for the same core gameplay loop audience.
Provides a high-fidelity 3D visual experience that sets a premium standard for the genre.
Both apps target casual gamers through coffee-themed color-sorting puzzles, creating direct competition for the same time-management and puzzle-solving audience.
A modern, high-fidelity competitor that focuses on realistic jet combat and high-speed aerial dogfighting mechanics.
Directly competes for the same 'dress-up' search intent with a high-velocity update cadence.
A dominant player in the coloring space that captures the same creative audience through a structured, number-based progression system.
Both apps target casual mobile gamers with endless runner mechanics, competing directly for session time despite differing themes.
Both apps target the casual puzzle market with color-sorting mechanics, competing for the same time-share of users seeking low-friction brain training.
Both apps target the IP-driven endless runner market, competing for casual players through official character licenses and subscription monetization models.
Same space(29)
Shares the DIY/creative makeup theme, though it lacks the frequent update cadence of the target app.
This app targets the same superhero-adjacent runner audience but shifts the focus to fitness-themed mini-games.
This app uses a similar seven-slot stack mechanic to the source app, focusing on obstacle navigation within a match-3 framework.
Adjacent sub-genre focusing on makeup application, directly competing for the target app's beauty-enthusiast user base.
This app targets the same casual puzzle audience with a slide-and-fit block mechanic similar to the source app.
This app targets the same casual puzzle audience but provides a no-timer experience that contrasts with the high-pressure mechanics of the source app.
This app directly overlaps with the source app's theme by using coffee-themed beans and cup-filling mechanics.
This app provides a similar block-sliding and color-matching loop to the source app, targeting the same puzzle-loving demographic.
A long-standing management simulation that emphasizes social interaction and cooperative gameplay loops.
Shares the ASMR-tactile simulation DNA that defines the target app's core user experience.
This app offers a similar 3D block-matching experience but includes specific environmental obstacles like ice caves and fishing nets.
Shares the management-simulation DNA while focusing on restaurant operations rather than influencer growth.
This app shares the color-matching logic of the source app but introduces flavor-layering as a unique puzzle constraint.
A classic arcade shooter that serves as a benchmark for polish and visual quality in the genre.
This app occupies the same casual puzzle space but relies on a massive 11,000-level content library to drive long-term retention.
An established title in the dress-up category that currently lacks recent feature updates.
Focuses on avatar-centric social styling within the broader fashion game category.
known for
Super Hero Action Jump Man - Best Fun Adventure Jumping Race Game
This app occupies the superhero-themed runner space but shifts the core mechanic from horizontal running to vertical jumping.
A dominant force in character creation that offers significantly more technical depth than the target app.
This app appeals to the same casual puzzle audience by balancing triple-tile matching with a large volume of levels.
This app utilizes a runner framework but introduces a moral choice mechanic that alters character progression.
A direct peer that focuses on the competitive aspect of fashion styling through themed runway events.
Adjacent creative-relaxation category that competes for the same ASMR-seeking, casual-creative user intent.
Focuses on the tactical aspects of aerial combat, appealing to a slightly more strategic audience.
This app combines the endless runner genre with RPG elements to provide a deeper progression system than the source app.
Adjacent beauty-simulation sub-genre that competes for the same casual fashion-oriented audience.
A massive, adjacent sandbox world that captures the same creative-play audience despite being in the Education category.
This app mimics the insect-themed runner aesthetic but relies on simple one-touch controls rather than franchise-based character roleplay.
This app targets the same casual puzzle audience with a 3D visual style but differentiates through a no-timer mode.
New entrants(2)
A modern, high-production-value entrant that is rapidly gaining traction with advanced customization features.
A recent entry that leverages modern mobile combat mechanics to capture the attention of new players.
The Analyst's Read
The bottom line on Crazy Labs
Bottom line
Crazy Labs is a dominant force in the hyper-casual space, leveraging a global hub network to maintain a high-volume production pipeline. Their ability to pair viral mechanics with established IPs creates a resilient portfolio that captures both trend-seekers and dedicated fanbases.
Frequently asked questions
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What fed this analysis
- Apps analyzed:
- 13
- With full intel:
- 13
- With overview:
- 13
- Website scraped:
- yes
- Social presence:
- yes