Crazy Labs
For casual mobile gamers and fans of licensed animation franchises; for child-oriented titles, the primary decision-makers are parents and caregivers seeking creative simulation content.
AMAZE!!!
Snapshot
Who is Crazy Labs?
Delivering satisfying, trend-driven mobile experiences through a mix of hyper-casual mechanics and globally recognized entertainment IPs.
Target audience
Portfolio
Free 16Last updated
AMAZE!!!
v6.1.2
5mo ago
Publisher DNA
What defines Crazy Labs?
Publisher DNA
Primary focus
Mobile games · hyper-casual and simulation niche
Scale
studio
Target audience
Casual mobile gamers and fans of licensed animation franchises; for child-oriented titles, the primary decision-makers are parents and caregivers seeking creative simulation content.
Signature Patterns
- •Focus on creative simulation mechanics including painting, DIY customization, and styling.
- •Monetization via a freemium model heavily reliant on interstitial ads and ad-removal purchases.
- •Strategic integration of licensed entertainment IPs to drive organic user acquisition.
- •High-velocity release cadence with frequent updates across the active portfolio.
- •Target audience focused on casual gamers seeking low-friction, progression-based experiences.
Portfolio momentum
Released 74 updates across 13 active apps in the last 6 months, maintaining an exceptionally high development and maintenance frequency.
Company profile
low confidence- Headquarters
- Tel Aviv
Portfolio
What does Crazy Labs ship?
Apps
16 apps analysed
Nail salon combining crayola nail art at the halfway of fashion and beauty care.
Broad library of customization assets supports repeat creative play
- Satisfying core nail design loop provides a relaxing creative outlet for casual players
- Excessive ad frequency interrupts the core gameplay loop and renders the experience unplayable
Simple, addictive loop fits short-session transit play
- Satisfying haptic feedback and smooth movement mechanics provide a grounding experience for players with anxiety
- Intrusive ad frequency disrupts the flow of gameplay and forces users to watch more ads than playing
Solve the color sort puzzle! Unblock the coffee pack jam and join the craze!
- Simple and relaxing gameplay mechanics provide a calm experience for players who enjoy sorting puzzles
- Aggressive difficulty spikes in early levels force players to spend money or watch ads to progress
1000+ item library supports long-tail creative expression
- Customization mechanics for character appearance and room decoration drive high engagement for creative players
- Aggressive ad frequency interrupts the core gameplay loop and degrades the user experience significantly
Lead warplanes, drop bombs with a slingshot & dominate explosive aerial battles!
Accessible entry point for casual players
- Core gameplay loop provides a satisfying time-killing challenge for casual players
- Excessive ad frequency disrupts the core gameplay loop and ruins user experience
Distributed across 18 markets, strongest in Europe.
Based on 11 of 16 apps with localized market data, more coverage rolling in as scans complete · last scanned .
Americas (4)
- Brazil11 / 11
- Mexico11 / 11
- United States11 / 11
- Canada4 / 11
Europe (7)
- France11 / 11
- Germany11 / 11
- Italy11 / 11
- Portugal11 / 11
- Spain11 / 11
›+2 more europe markets
- Turkey4 / 11
- United Kingdom4 / 11
Asia-Pacific (7)
- Japan11 / 11
- South Korea11 / 11
- Australia4 / 11
- India4 / 11
- Indonesia4 / 11
›+2 more asia-pacific markets
- Singapore4 / 11
- Vietnam4 / 11
Core markets (11/11 apps)
User Sentiment
How do users feel about their apps?
0
Positive apps
9
Neutral / mixed
6
Negative apps
43/100
Avg sentiment score
Unlock the app dragging this portfolio down.
Access the full report for freeRivals
Who does Crazy Labs compete with?
The rivals identified
Nemeses(9)
Coexists as a color-matching arcade game that serves the same casual user base seeking simple, repetitive play.
Both titles compete directly for casual endless runner players by relying on nostalgic character-driven loops.
known for
Coloring book paint drawing
Both apps compete for the same casual digital art audience by offering creative simulation, though they diverge on mechanics: Eye Color Mix uses a color wheel while the rival focuses on paint-by-number and pixel art.
Both apps compete for the same casual beauty-simulation audience by offering short, tactile creative sessions that rely on ASMR-style engagement loops.
This title dominates the aerial combat niche with massive scale and a high-frequency update cadence that sets the market standard.
Lily Diary is the most direct competitor, sharing the exact 'diary + dress-up' hybrid mechanic and a massive, highly engaged user base.
Both apps target the casual puzzle demographic by utilizing grid-based logic and limited-space mechanics to drive engagement. They compete directly for the same time-constrained mobile user base seeking short-session sorting challenges.
Both apps target the same casual simulation audience through identical idle-tycoon mechanics and vlogger-themed progression loops.
Both apps compete for the casual fashion-styling audience, but Mini Dress Up & Beauty Games captures users through a broader variety of creative mini-games like nail art and ASMR puzzles.
Contenders(26)
Provides a similar relaxing color-matching experience for the same casual puzzle demographic.
Directly competes for the same 'color-based puzzle' audience by focusing on satisfying physics-based object consumption.
Shares the color-sorting puzzle category and faces similar retention challenges due to aggressive ad-monetization.
Occupies the same Zen-like puzzle space, focusing on color-sorting mechanics for stress relief.
Targets the same ASMR-focused audience but expands into pet grooming and skincare.
Both apps target the casual superhero action market by offering obstacle-clearing gameplay and unlockable character rosters.
Both apps compete for the casual color-sorting puzzle audience, with Water Sort! Color Sort Puzzle using a plant-growing meta-progression system to drive engagement while Coffee Mania - Sorting Jam utilizes coffee-shop simulation.
Both apps target the casual fashion simulation audience with nail art mechanics, creating direct competition for user attention in the same category.
This app competes for the same casual puzzle audience by replacing coffee-shop management with a pixel-art reveal mechanic.
Both apps target the casual nail art simulation market, competing for the same user base through creative design loops and salon-themed gameplay.
Both titles target the casual endless runner audience, but Subway Princess Runner captures low-connectivity users through an offline-first architecture while Miraculous Ladybug relies on franchise loyalty.
A veteran title in the space-shooter sub-genre that maintains a strong, loyal player base through consistent feature support.
Both apps compete for the same casual beauty-themed creative simulation audience, targeting users interested in digital coloring and art activities.
Both apps target the same casual simulation audience with identical ad-supported monetization models and core nail-care gameplay loops.
Both apps target the casual beauty-simulation market by providing ASMR-focused creative loops for players interested in spa and salon experiences.
Both apps target casual gamers with superhero-themed endless runner mechanics, competing directly for the same core gameplay loop audience.
Both apps target the casual beauty-simulation audience through tactile, relaxing gameplay loops. They compete directly for the same demographic of users seeking short-form, creative mobile experiences.
Both apps target the casual color-sorting puzzle audience with free-to-play models, creating direct competition for daily active users.
Both apps compete for the same nail art simulation audience, but Girls Nail Salon uses a freemium model while Acrylic Nails! relies solely on ad-supported revenue.
Both apps compete for the same casual puzzle audience by offering color-sorting mechanics within a free-to-play model. They directly overlap in the market for low-friction, mobile-first puzzle experiences.
Both apps target the same fashion-simulation audience through overlapping core gameplay loops centered on virtual nail design.
A modern, high-fidelity competitor that focuses on realistic jet combat and high-speed aerial dogfighting mechanics.
Directly competes for the same 'dress-up' search intent with a high-velocity update cadence.
Both apps target casual mobile gamers with endless runner mechanics, competing directly for session time despite differing themes.
Both apps target the casual beauty-simulation market with ASMR-focused gameplay loops, competing for the same user base seeking stress-relief through virtual salon tasks.
Both apps target the IP-driven endless runner market, competing for casual players through official character licenses and subscription monetization models.
Same space(58)
Shares the casual puzzle category and uses a repetitive sorting mechanic to provide stress relief.
Directly overlaps with the color-mixing loop, using a similar palette-based mechanic to transform 3D objects.
Targets the same nail-art audience but focuses on DIY tutorials rather than simulation.
Targets the same ASMR-focused beauty audience but focuses on lip makeup.
Targets the same casual beauty-simulation audience but focuses on skincare mask creation.
Targets the same ASMR-focused audience but offers a broader range of sensory activities.
This app targets the same superhero-adjacent runner audience but shifts the focus to fitness-themed mini-games.
Shares the management-simulation genre by allowing players to run diverse businesses like cafes and gyms within a competitive environment.
Substance Syndicate Tycoon operates in the business tycoon simulation space, offering a similar empire-building loop as Lamar.
Competes for the same nail-art audience by using licensed character assets to drive engagement.
Shares the creative simulation focus, allowing users to perform virtual fashion and hair makeovers.
Targets the same medical-themed simulation audience as Acrylic Nails but focuses on foot care.
Idle Hotel Empire Tycoon provides a similar hospitality-themed idle progression loop that appeals to the same casual simulation player base.
Coexists as a color-matching reflex game that shares the same casual arcade-style appeal.
A mature fashion-styling app that serves as a benchmark for monetization in the dress-up genre.
Bounce Tycoon offers an incremental idle experience for casual players, similar to the core loop in Lamar.
Shares the idle-management simulation genre while competing for the same casual player base through a more complex, arcade-style service loop.
Rap Star targets the same casual simulation demographic as Lamar by blending idle mechanics with narrative-driven life progression.
Shares the tactile, anti-stress simulation focus, appealing to users who enjoy creative coloring activities.
Provides a competing hospitality-themed idle simulation experience that targets the same casual management-sim demographic.
Shares the same casual ASMR simulation audience but focuses on cleaning rather than nail art.
Targets the same beauty-simulation audience with a focus on narrative-driven character stories.
Idle Guy competes for the life-simulation audience by offering a rags-to-riches career progression loop similar to Lamar.
Targets the same beauty-simulation audience with a focus on narrative-driven makeover stories.
This app captures the same fashion-interested demographic by shifting the core loop from pure styling to narrative-driven merge puzzles.
A classic arcade shooter that serves as a benchmark for polish and visual quality in the genre.
Targets the same creative simulation audience, specifically those interested in character dress-up and makeup.
Shares the beauty-themed simulation focus, appealing to users interested in character-based makeup and styling.
Competes for the same casual idle-simulation audience by offering a thematic management experience focused on cannabis farm expansion.
Planet Evolution targets casual gamers with a relaxing idle clicker loop that mirrors the simplicity of Lamar.
Targets the same manicure-simulation audience but is currently in a terminal state.
Coexists as a beauty simulation app that uses ASMR-style tasks to provide stress relief.
known for
Super Hero Action Jump Man - Best Fun Adventure Jumping Race Game
This app occupies the superhero-themed runner space but shifts the core mechanic from horizontal running to vertical jumping.
A dominant force in character creation that offers significantly more technical depth than the target app.
Occupies the same casual simulation space with a long-standing zoo-management loop that mirrors the shelter-management progression.
Offers a similar idle-simulation experience by focusing on fishing resort management rather than shelter operations.
It targets the same casual fashion audience by simplifying the styling process into a binary choice mechanic.
This app utilizes a runner framework but introduces a moral choice mechanic that alters character progression.
Targets the same casual beauty-simulation audience with a focus on spa-based makeover tasks.
Targets the same beauty-conscious demographic with a sandbox environment for digital makeovers and character styling.
Targets the same nail-art audience but uses AR technology for real-world try-on.
Targets the same nail-art audience but uses AI to generate custom designs.
Landlord Tycoon uses geolocation to provide a competitive property management experience for the same casual simulation audience.
Focuses on the tactical aspects of aerial combat, appealing to a slightly more strategic audience.
Offers a parallel idle-simulation experience by shifting the management focus from shelter operations to retail store layouts and customer flow.
This app combines the endless runner genre with RPG elements to provide a deeper progression system than the source app.
Targets the same casual beauty-simulation audience with a focus on hair styling.
Targets the same casual management-sim audience through a multi-layered simulation loop that emphasizes resource harvesting and cooking.
Combines color-sorting mechanics with creative rewards, appealing to the same casual puzzle audience.
A massive, adjacent sandbox world that captures the same creative-play audience despite being in the Education category.
Top Tycoon competes for the same casual simulation audience by using a fortune wheel and social raiding mechanics.
Targets the same casual puzzle audience with a stress-relief focus and color-sorting mechanics.
Direct competitor in the manicure simulation space with a focus on precision-based tasks.
This app mimics the insect-themed runner aesthetic but relies on simple one-touch controls rather than franchise-based character roleplay.
Targets the same beauty-simulation audience but shifts the loop to idle management.
Serves the same beauty-themed simulation audience with a focus on eye-specific cosmetic overlays.
Carnival Tycoon shares the idle simulation genre with Lamar, targeting casual players through passive income mechanics.
Competes for the same creative simulation audience by offering digital coloring tools with social-sharing network effects.
New entrants(4)
Targets the same ASMR-focused audience but focuses on cleaning locations.
A recent entry that leverages modern mobile combat mechanics to capture the attention of new players.
Provides a similar color-sorting puzzle experience for the same casual brain-teaser demographic.
Targets the same nail-art audience but focuses on a younger demographic through pretend-play.
The Analyst's Read
The bottom line on Crazy Labs
Bottom line
Crazy Labs is a dominant force in the hyper-casual space, leveraging a global hub network to maintain a high-volume production pipeline. Their ability to pair viral mechanics with established IPs creates a resilient portfolio that captures both trend-seekers and dedicated fanbases.
Frequently asked questions
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What fed this analysis
- Apps analyzed:
- 13
- With full intel:
- 13
- With overview:
- 13
- Website scraped:
- yes
- Social presence:
- yes