For children and casual users interested in digital sensory play, DIY activities, and stress-relief tools.
Providing digital sensory play and creative simulation tools for users seeking relaxation and stress relief through tactile ASMR experiences.
Target audience
Portfolio
Free 4Last updated
Squishy Magic: 3D Toy Coloring
v6.90
3mo ago
Primary focus
ASMR-focused creativity and simulation apps
Scale
indie
Target audience
Children and casual users interested in digital sensory play, DIY activities, and stress-relief tools.
Origin
Founded in 2017 by Gil and Yaron with a focus on combining gaming passion with high-fidelity technology.
Maintaining an intense development pace with 17 updates across 4 active apps in the last 6 months and a major release within the last 14 days.
4 apps analysed
Laugh, play, take care, learn and relax with the cutest virtual friend
Style dolls with kpop, wedding & princess fashion, makeup and hair makeovers!
Offline-first architecture sustains play in low-connectivity segments
Create slime on your phone and enjoy satisfying and relaxing ASMR games
Slime gifting mechanism creates a viral acquisition loop that pulls non-users into the install funnel.
Distributed across 8 markets, strongest in Europe.
Based on 1 of 4 apps with localized market data — more coverage rolling in as scans complete · last scanned .
1
Positive apps
1
Neutral / mixed
0
Negative apps
70/100
Avg sentiment score
This app dominates the broader relaxation-toy space with a massive, multi-activity library that directly competes for the same 'ASMR/Relaxation' user intent.
Strategic outlook coming soon.
What fed this analysis
Directly targets the ASMR-satisfaction niche by focusing on tactile, sound-based physical interactions similar to slime manipulation.
Captures the same 'fidget/sensory' audience through a social trading mechanic rather than a creative simulation.
Shares the 'DIY creative' category, appealing to the same demographic interested in artistic customization.
Adjacent category focusing on 'satisfying' physical interactions through food-based simulation.
Shares the 'satisfying visual/tactile' core but focuses on high-end physics rendering rather than creative simulation.
Adjacent sub-genre that focuses on color theory and matching, appealing to the target's artistic user base.