Lily Diary icon
Lily Story icon
Lily Style icon
+3

SeyeonSoft Co.

For casual users, primarily interested in digital character creation, aesthetic customization, and creative scene building.

Known forPastel Girl
6apps4.5(637.1K)Games

Snapshot

Who is SeyeonSoft Co.?

Providing creative digital spaces for character customization and scene building. Enabling users to express their aesthetic through intuitive drag-and-drop design tools.

Target audience

Casual usersPrimarily interested in digital character creationAesthetic customization

Active nemesis

Ngoc Pham Thi

Other rivals

Portfolio

Free 6
6
apps
Games6

Last updated

Pastel Girl

v2.8.3

6mo ago

Active

Publisher DNA

What defines SeyeonSoft Co.?

Publisher DNA

Primary focus

Mobile games · creative dress-up and avatar design

Scale

indie

Target audience

Casual users, primarily interested in digital character creation, aesthetic customization, and creative scene building.

Signature Patterns

  • •Consistent pastel-themed visual aesthetic across all titles
  • •Core drag-and-drop interface for character and scene composition
  • •Freemium monetization model with focus on asset customization
  • •Integration of storytelling elements like speech bubbles and text
  • •Emphasis on user-generated content and studio-style editing tools
Active

Portfolio momentum

Released 7 updates across 6 apps in the last 6 months, with the majority of the portfolio receiving major updates within the last 30 days.

Last release 30d agoActive apps 6

Portfolio

What does SeyeonSoft Co. ship?

Apps

6 apps analysed

Lily Story icon
Lily Story

Create and decorate a cute character and background and make your own story!

4.4(60.7K)
Lily Style icon
Lily Style

In Lily Style, you can decorate avatars and backgrounds to make your own movie.

4.4(9.1K)
Pastel Friends icon
Pastel Friends

Relaxing game, in which you decorate avatars and background in pastel colors.

4.4(59K)
Pastel Girl icon
Pastel Girl

Healing game that decorates cute girl in pastel colors and backgrounds.

4.4(261.7K)

Single-market publisher, every app ships only to United States.

Based on 1 of 6 apps with localized market data, more coverage rolling in as scans complete · last scanned .

Americas (1)

  • United States1 / 1

Core markets (1/1 apps)

United States

Rivals

Who does SeyeonSoft Co. compete with?

The rivals identified

Nemeses(1)

Ngoc Pham Thi

known forFashion Stylist -Dress Up Game

1 app4.8Games

Both apps target casual gamers interested in character customization, competing for time share within the fashion and styling genre.

Contenders(2)

Tap Toy

known forMini Dress Up Game

2 apps4.3Games

Both apps compete for the same casual fashion-focused audience by offering character styling tools within a free-to-play model.

丹 苏

known forVlinder Girl - Dress Up Games

1 app4.7Games

Both apps target casual users seeking creative avatar customization, competing for the same time-share in the avatar dress-up category.

Same space(20)

31 Dress up Games

known forRebel Glam: Dress Up Games

1 app4.3Games

Shares the fashion-focused audience by providing a simulation for styling and makeup transformations.

AI Unboxing Apps Games

known forLove Home: Cute Life Sim Games

1 app4.5Games

Shares the casual simulation audience by offering a virtual home and avatar customization experience.

APPS TEKNOLOJI ANONIM SIRKETI

known forFashion Battle - Dress up game

1 app4.4Games

Competes for the same casual styling audience by focusing on competitive catwalk outcomes.

Asim Ashraf

known forFashion Games-Makeup, Dress Up

1 app4.1Games

Shares the fashion-focused audience by providing a hub for multiple beauty-themed mini-games.

Crazy Labs

known forGlow Fashion Idol

1 app4.6Games

Shares the casual dress-up audience but pivots to competitive runway cycles to drive session frequency.

Dramaton

known forGo! Dolliz: Doll Dress Up Game

1 app4.7Games

Targets the same creative customization demographic through a collection-based unboxing mechanic.

Emma Baker

known forMonster Girl Maker

1 app4.3Games

Appeals to the same creative customization audience by offering a specialized library for monster-themed portraits.

Games2win

known forDress Up Stylist- Fashion Game

1 app4.6Games

Appeals to the same styling-focused audience while emphasizing inclusive character models.

Hugesoft Technology Co.

known forDoll Avatar Maker: Design

1 app4.8Games

Provides a similar creative avatar-building experience for users focused on character design.

Kyungmin Lee

known forCharacter Maker

1 app4.3Games

Targets the same character-building audience with a focus on situational drama and storytelling.

Nam Tran Van

known forAvatar Maker: OC Creator

1 app1.7Games

Targets the same character-design audience through a modular interface for original character creation.

Nourddine Gamal

known forPastel wallpaper -aesthetic 4k

1 app4.7Games

Targets the same pastel-aesthetic audience with a focus on device personalization.

PocketzWorld

known forEverskies: Avatar Dress up

1 app4.5Games

Expands on character customization by integrating social networking and virtual life simulation features.

RANIA ABDELALEEM

known forPreppy Wallpaper: Pink Cute

1 app4.6Games

Serves the same aesthetic-focused audience by providing curated visual assets for device personalization.

Steven Troughton-Smith

known forPastel

1 app4.7Games

Serves the same aesthetic-focused audience by providing a utility for managing color palettes.

Tap Q Games

known forFashion Designer-Dress Up Game

1 app4.8Games

Offers deeper creative control for the same fashion-focused user base through garment editing.

Unorthodox Box s.r.o.

known forComfy Girl - Cute & Aesthetic

1 app4.6Games

Appeals to the same casual audience through room decoration and relaxing idle gameplay.

YoYa Games

known forYoYa: Doll Avatar Maker

1 app4.3Games

Attracts the same creative audience by focusing on DIY clothing design and avatar personalization.

婷婷 乔

known forVlinder Avatar Maker: emoji

1 app4.9Games

Targets the same anime-style character creation audience with a focus on social media avatars.

晓乾 郑

known forBaby Pink: Aesthetic Editor

1 app4.7Games

Complements the aesthetic-focused user base by providing tools for photo editing and sticker decoration.

The Analyst's Read

The bottom line on SeyeonSoft Co.

Bottom line

SeyeonSoft is a specialized studio that has successfully captured the creative dress-up market through a standardized, high-utility design interface. Their strong product-market fit is evidenced by high engagement across a focused, consistent portfolio.

Frequently asked questions

How many apps does SeyeonSoft Co. publish?
SeyeonSoft Co. has 6 apps tracked by Marlvel, primarily in the Games category.
What kind of apps does SeyeonSoft Co. make?
SeyeonSoft Co.'s portfolio is concentrated in Games, with an average rating of 4.5/5 across rated apps.
What is SeyeonSoft Co.'s top app?
By review volume across the portfolio, Pastel Girl is SeyeonSoft Co.'s best-known app tracked by Marlvel.
In how many countries are SeyeonSoft Co.'s apps available?
Marlvel has tracked SeyeonSoft Co.'s apps across 1 country.

What fed this analysis

Apps analyzed:
6
With full intel:
0
With overview:
6
Website scraped:
yes
Social presence:
yes

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with automated quality gates, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by SeyeonSoft Co., its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Cite this report

Marlvel.ai. “SeyeonSoft Co. intelligence.” Updated 2026-05-07. https://marlvel.ai/publishers/seyeonsoft-co-ltd

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Data licensed under CC-BY-NC 4.0