Broadcasts icon
Grace 4 icon
Lotto Machine 4 icon
+2

Steven Troughton-Smith

For creative professionals, digital artists, and Apple power users seeking streamlined, single-purpose utilities.

Known forPastel
5apps4.6(2.9K) Multi-theme

Snapshot

Who is Steven Troughton-Smith?

Building high-polish, single-purpose utilities and developer tools optimized for the Apple ecosystem.

Target audience

Creative professionalsDigital artistsApple power users seeking streamlined

Active nemesis

Streema

Other rivals

Portfolio

Free 2
5
apps
Developer Tools2
Education1
Games1
Music1

Last updated

Pastel

v2.5.1

5mo ago

Active

Publisher DNA

What defines Steven Troughton-Smith?

Publisher DNA

Primary focus

Native utilities and developer tools for the Apple ecosystem

Scale

indie

Target audience

Creative professionals, digital artists, and Apple power users seeking streamlined, single-purpose utilities.

Signature Patterns

  • Heavy emphasis on native Apple technologies including iCloud sync and iPadOS drag-and-drop.
  • Minimalist, single-purpose UI design across different utility categories.
  • Monetization models vary by product, utilizing paid, free, and freemium strategies.
  • Focus on prosumer tools that bridge the gap between hobbyist and professional use.
Active

Portfolio momentum

Maintained a high update cadence with 6 releases across 4 active apps in the last 6 months, including updates within the last 30 days.

Last release 27d agoActive apps 4

Portfolio

What does Steven Troughton-Smith ship?

Apps

5 apps analysed

Minimalist, ad-free interface differentiates from ad-heavy incumbents

  • Universal Purchase and iCloud sync create high switching costs for Apple-centric users
Pastel icon
Pastel

The Pastel App is a tool dedicated to affiliated school canteens.

4.7(1.4K)
View Intel →

Analysis in progress

Single-market publisher, every app ships only to United States.

Based on 1 of 5 apps with localized market data, more coverage rolling in as scans complete · last scanned .

Americas (1)

  • United States1 / 1

Core markets (1/1 apps)

United States

Rivals

Who does Steven Troughton-Smith compete with?

The rivals identified

Nemeses(1)

Streema

known forSimple Radio - FM AM Stations

1 app4.7Music

With over 500,000 reviews and a high-frequency release cadence, this app dominates the simple, single-purpose radio niche that Broadcasts occupies.

Contenders(3)

Firetruck Productions

known forRadioApp - A Simple Radio App

1 app4.6Music

Directly competes on the 'simple' value proposition while maintaining a high update frequency to stay relevant.

iHeartMedia Management Services

known foriHeart: Radio, Music, Podcasts

1 app4.8Music

A major media conglomerate app that bundles radio with podcasts and artist-specific stations to maximize user retention.

TuneIn

known forTuneIn Radio: Music & Sports

1 app4.7Music

A massive incumbent that dominates the radio space through exclusive content partnerships and sports broadcasting.

Same space(2)

EVERAPPZ SL

known forEvermusic Pro: music player

1 app4.7Music

Adjacent sub-genre focusing on cloud-based music management rather than live radio streaming.

Sonos

known forSonos

1 app4.6Music

Adjacent ecosystem player that controls the hardware-to-software audio experience in the home.

The Analyst's Read

The bottom line on Steven Troughton-Smith

Bottom line

Troughton-Smith is a high-signal indie developer with a disciplined focus on the Apple power-user market. His success is driven by a 'do one thing well' product philosophy and a consistent update cadence that ensures long-term utility for a loyal creative audience.

Frequently asked questions

How many apps does Steven Troughton-Smith publish?
Steven Troughton-Smith has 5 apps tracked by Marlvel, primarily in the Developer Tools category.
What kind of apps does Steven Troughton-Smith make?
Steven Troughton-Smith's portfolio is concentrated in Developer Tools and Education, with an average rating of 4.6/5 across rated apps.
What is Steven Troughton-Smith's top app?
By review volume across the portfolio, Pastel is Steven Troughton-Smith's best-known app tracked by Marlvel.
In how many countries are Steven Troughton-Smith's apps available?
Marlvel has tracked Steven Troughton-Smith's apps across 1 country.

What fed this analysis

Apps analyzed:
4
With full intel:
0
With overview:
4
Website scraped:
yes
Social presence:
no

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with automated quality gates, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Steven Troughton-Smith, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Cite this report

Marlvel.ai. “Steven Troughton-Smith intelligence.” Updated 2026-04-24. https://marlvel.ai/publishers/steven-troughton-smith

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Data licensed under CC-BY-NC 4.0