| Core Identity |
| Developer | Customuse | Jason Taylor | Roblox Corporation | NAVER Z Corporation | Adobe Inc. | ibis inc. | Leonardo Interactive Pty Ltd | LOHAS GAMES PTE.LTD. |
| Category | Graphics & Design | Entertainment | Games | Social Networking | Graphics & Design | Graphics & Design | Graphics & Design | Graphics & Design |
| Platform | Android, iOS | iOS, Android | Android, iOS | iOS, Android | iOS | Android, iOS | iOS, Android | iOS, Android |
| Store Metrics |
| Rating | 4.7 / 5 | 4.0 / 5 | 4.5 / 5 | 4.7 / 5 | 4.8 / 5 | 4.7 / 5 | 4.8 / 5 | 4.7 / 5 |
| Ratings Count | 69,224 | 11,966 | 18,643,172 | 505,758 | 360,654 | 279,596 | 9,119 | 20,974 |
| Price | Free | Free | Free | Free | Free | Free | Free | Free |
| Release Date | Oct 26, 2022 | Aug 6, 2013 | May 26, 2011 | Mar 1, 2018 | Dec 17, 2015 | Aug 1, 2011 | Aug 3, 2023 | Jan 6, 2025 |
| Last Updated | Apr 22, 2026 | May 5, 2026 | May 4, 2026 | Apr 6, 2026 | Mar 26, 2026 | Apr 12, 2026 | Apr 15, 2026 | May 14, 2026 |
| Sentiment & Reviews |
| Sentiment | mixed | - | negative | positive | negative | positive | - | mixed |
| Score | 65/100 | - | 25/100 | 65/100 | 38/100 | 85/100 | - | 55/100 |
| Praises | - Creative character design tools provide users with an accessible way to generate custom Roblox clothing
| - | - Diverse game library provides endless entertainment options for players of all ages
| - Avatar Customization
- Social Connectivity
| - Background Removal & Resizing
- AI & Creative Tools
| - Beginner-friendly drawing tools and intuitive interface design facilitate rapid skill development for new artists
| - | - Cinematic realism and high video quality provide value for content creators
|
| Complaints | - Aggressive paywall implementation prevents users from accessing core creation and export features without a subscription
| - | - Mandatory age verification via facial scanning causes significant friction and privacy concerns
| - Monetization and Currency
- Avatar Creation Bugs
| - Performance & Lag
- Buggy Updates & Stability
- Poor iPad Optimization
| - Lack of cloud-based account synchronization prevents progress recovery after app reinstallation or device changes
| - | - Inaccurate video generation results fail to follow specific user prompts
- Monetization friction and credit system errors frustrate paying users
|
| Requests | - Implementation of a free tier or limited access model to allow casual creation without subscription
| - | - Reversion of communication and avatar changes to restore the classic platform experience
| - | - | - Cloud-based account system to enable cross-device progress synchronization and data recovery
| - | - |
| Strategic Intel |
| Strengths | - Direct platform integration reduces creator friction
- AI-assisted generation lowers 3D modeling barriers
- Cross-platform publishing captures multi-game audiences
| - | - Network effects driven by massive user-generated content library
- Cross-platform parity across mobile, console, and VR
| - High-fidelity avatar aesthetics and fashion-forward customization
- Robust creator economy via ZEPETO Studio
- Strong integration with real-world luxury brands and music labels
| - Proprietary Firefly AI integration
- Robust Brand Kit management
- Deep Adobe ecosystem and cross-platform sync
| - Social-sharing recording feature drives organic acquisition velocity
- 47,000-brush library creates a high-value asset barrier
- Freemium model sustains high install volume across 500M+ downloads
| - | - Cinematic realism output via specialized large models
- Native audio-visual synchronization functions as a barrier to entry
- Community-driven prompt reuse increases session frequency
|
| Weaknesses | - Aggressive subscription-only export model
- Technical performance instability during sessions
- High user frustration regarding autopay management
| - | - 0.7★ Android-iOS rating gap
- High-friction age verification process
- Communication restrictions limiting social retention
| - Technical bugs (white screen) in the avatar editor
- Aggressive monetization of basic features (hair color, etc.)
- Perceived unfairness in AI-driven moderation and account bans
| - Significant performance lag and slow load times
- Technical instability in recent v30.0.0 update
- Poor optimization for iPad users
| - Lack of account-based cloud sync causes permanent data loss
- System-level gesture interference disrupts brush strokes on Android
- Aggressive premium-gating of custom brush exports limits power users
| - | - Unreliable prompt adherence post-update
- Broken credit-delivery system causing payment friction
- Excessive generation times for short clips
|
| Pricing | freemium | freemium | freemium | freemium | freemium | freemium | freemium | freemium |
| Momentum | Active | Intense | Active | Active | Maintenance | Active | Intense | Active |
| Update Cadence | 5 versions, ~5d avg | 5 versions | 5 versions, ~9d avg | 5 versions, 2 majors/6mo, ~4d avg | 1 versions | 5 versions, 1 majors/6mo, ~31d avg | 5 versions | 5 versions, ~10d avg |
