Report updated May 5, 2026
CookieRun: Kingdom
For mobile RPG players and fans of character-collection games who enjoy town-building simulation and competitive social play.
CookieRun: Kingdom is an established games app that is free with in-app purchases. With a 4.8/5 rating from 1.8M reviews, it shows polarized user reception. Users particularly appreciate deep storytelling and character design keep players invested in the long-term narrative progression, though frequent application crashes during gameplay sessions disrupt progress and frustrate active users remains a common concern.
What is CookieRun: Kingdom?
CookieRun: Kingdom is a town-building and squad-based RPG for mobile, featuring character collection and competitive guild play.
Players hire the game for a dual-loop experience that combines long-term kingdom management with high-stakes character combat, serving the need for both creative expression and strategic progression.
Current Momentum
v7.3 · 1w ago
Active- Shipped HUNTR/X special episode.
- Added eight new character costumes.
- Introduced four new character units.
Active Nemesis
Disney Magic Kingdoms
By Gameloft
Other Rivals
7-Day Rank Pulse 🇺🇸
Role PlayingRating Pulse 🇺🇸
Recent User Mood
What makes this app unique?
What Does It Look Like?
What Are The Key Features?
Design and customize a personal kingdom with various structures and materials
Assemble teams of characters with unique skills for Arena, Alliance, and Guild battles
Collaborate with other players to expand domains and collect relics
Collect and customize characters voiced by professional actors
How much does it cost?
- Free to play
- In-app purchases for currency and items
Freemium model centered on character and resource acquisition via in-app purchases.
Who Built It?
Devsisters
Expanding the CookieRun universe through genre-blending experiences that combine character narratives with accessible mobile mechanics.
Portfolio
8
Apps
What other apps does Devsisters make?
CookieRun: Tower of Adventures
CookieRun: OvenSmash
CookieRun Classic
CookieRun:Witch’s Castle Blast
쿠키런
Tape it Up!
Explore the full Devsisters report
Portfolio breakdown, audience, momentum, and every app published by Devsisters.
What do users think recently?
High confidence · Latest 100 of 148 total reviews analyzed · Based on 148 reviews. Signal may be noisy.
How did the latest release land?
What is the recent mood?
Recent user voice shows a mixed sentiment. Users appreciate deep storytelling and character design keep players invested in the long-term narrative progression, but report frequent application crashes during gameplay sessions disrupt progress and frustrate active users.
What Users Love
What Frustrates Users
What Users Want
View the full user-sentiment analysis
Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.
What is the competitive landscape for CookieRun: Kingdom?
How's The Games Market?
How does it evolve in the Games market?
CookieRun: Kingdom maintains a #19 Grossing position in its category, though recent free-chart rankings show a downward trend (↓6 in recent snapshots). The gap between its high grossing rank and falling free-install rank suggests that current monetization relies on a shrinking base of veteran players.
Rank progression
274 active rankings tracked — 30-day window
The rivals identified
Nemeses(1)
Direct thematic overlap in the 'Kingdom Building' RPG sub-genre with a massive, established IP-driven player base.
Differentiators
- Leverages global Disney IP licensing to drive long-term retention through recognizable character-driven narrative arcs.
- High-frequency live operations cadence with 15 releases in six months ensures constant content refreshes for players.
- Deeply integrated park-building mechanics provide a more complex simulation layer than standard RPG-only titles.
Head to head
The target app must double down on its original IP and combat-RPG depth to differentiate from the broad, simulation-focused appeal of Disney's established brand.
Contenders(2)
Direct competitor in the squad-based RPG combat space with high-fidelity character collection mechanics.
Differentiators
- Squad-based combat system emphasizes deep team synergy and tactical turn-based strategy over town-building elements.
- Established competitive PvP infrastructure provides a long-term endgame loop that the target app currently lacks.
ChengDu Starunion Interactive Entertainment Technology Co., Ltd.
Strong competitor in the 'Kingdom/Colony Building' space with a massive, highly engaged user base.
Differentiators
- Focuses on hyper-specific nature-themed colony management rather than traditional fantasy RPG character collection.
- Aggressive 12-release cadence over six months keeps the meta-game evolving faster than most competitors.
Same space(2)
Adjacent RPG-adjacent genre competitor focusing on deep character-based strategy and collection.
Differentiators
- Card-based combat mechanics offer a distinct strategic layer compared to the target's real-time RPG combat.
- Blizzard's ecosystem integration provides a cross-platform experience that is difficult for smaller developers to replicate.
Shares the high-quality, stylized aesthetic and social-RPG focus, though gameplay loops differ significantly.
Differentiators
- Prioritizes social exploration and non-violent interaction over the combat-heavy RPG loops found in CookieRun.
- Unique 'shared-world' social mechanics create a sense of community that acts as a powerful retention engine.
New entrants(1)
Rapidly growing combat-focused title with high update velocity, threatening the target's RPG-combat audience.
Differentiators
- Short-session, high-intensity PvP combat cycles cater to players seeking faster gratification than traditional RPGs.
- Modular mech customization allows for deep player expression through gear rather than just character collection.
Compare CookieRun: Kingdom against every rival
All rivals in one side-by-side table — identity, store metrics, ratings & sentiment, and strategic intel — plus a head-to-head page for each.
The outtake for CookieRun: Kingdom
Strengths to defend, gaps to attack
Core Strengths
- Voice-acted character roster drives emotional attachment
- Dual-loop gameplay increases daily session frequency
Critical Frictions
- Frequent application crashes disrupt user progress
- High storage requirements cause hardware performance lag
Growth Levers
- Untapped B2B education partnerships for distribution
- Expansion of social-guild mechanics to increase retention
Market Threats
- Disney Magic Kingdoms' massive IP-driven retention
- Rapid update cadence of combat-focused rivals
What are the next best moves?
Ship memory optimization patches because crash reports are the top complaint → reduce churn
Sentiment analysis identifies crashes as the primary barrier to engagement.
Trade-off: Delay the next character costume release by two weeks to reallocate engineering capacity.
Implement a pity system for event drops because limited-item frustration is a recurring request → increase event participation
User requests for a reward safety net appear in sentiment data.
Trade-off: Pause the development of new guild relic types to focus on core gacha mechanics.
A counter-intuitive read
The high grossing rank is a vulnerability, not a strength: maintenance-mode reliance on veteran spenders leaves the app exposed to a single high-production-value IP rival.
Feature Gaps vs Competitors
- Established PvP infrastructure (available in MARVEL Strike Force but missing here)
- Cross-platform ecosystem integration (available in Hearthstone but missing here)
Key Takeaways
CookieRun: Kingdom sustains its category lead through strong character-driven retention, but technical instability threatens to erode the player base, so the PM must prioritize performance hygiene over new content to prevent long-term revenue decay.
Where Is It Heading?
Mixed Signals
Casual RPG traffic is consolidating around high-fidelity IP titles, and CookieRun's technical instability creates a window for competitors to capture its frustrated user base. The team must stabilize the core loop before the next major content drop to avoid losing the veteran segment that currently sustains the grossing rank.
Frequent application crashes in the latest version erode the daily active habit, which compounds the rating drag already visible on Android.
The addition of the HUNTR/X episode demonstrates active feature investment, signaling that the team is not in maintenance mode.