CookieRun: Kingdom is a town-building and squad-based RPG for mobile, featuring character collection and competitive guild play.
Product velocity
Active
Daily rank 🇺🇸
#93
▼4Games · free
Sentiment
4.8
1.8M reviews
Nemesis
Fragmented field
The App DNA
What makes this app unique?
Players hire the game for a dual-loop experience that combines long-term kingdom management with high-stakes character combat, serving the need for both creative expression and strategic progression.
For Mobile RPG players and fans of character-collection games who enjoy town-building simulation and competitive social play.
What does it look like?
Key features
Design and customize a personal kingdom with various structures and materials
Assemble teams of characters with unique skills for Arena, Alliance, and Guild battles
Collaborate with other players to expand domains and collect relics
Collect and customize characters voiced by professional actors
How much does it cost?
Freemium model centered on character and resource acquisition via in-app purchases.
Velocity
Active developmentnew contentseasonal eventsperformanceShow more...
CookieRun: Kingdom maintains an active development cadence, shipping approximately 0.4 releases per week over the analyzed period. Development is characterized by a consistent cycle of major content updates, including new episodes, characters, and collaborations, interspersed with minor stability patches. The release pattern is stable, with major feature drops occurring roughly every month. The app is actively supported with clear, feature-rich release notes that highlight ongoing content expansion.
Who built it?
Devsisters
9 apps tracked · Games
CookieRun: Tower of Adventures
CookieRun: OvenSmash
CookieRun: Crumble - Idle RPG
CookieRun Classic
CookieRun:Witch’s Castle Blast
쿠키런
Tape it Up!
CookieRun: OvenBreakUser Sentiment
What do users think recently?
Fresh user feedback skews mixed. Users appreciate deep storytelling and character design keep players invested in the long-term narrative progression, but report frequent application crashes during gameplay sessions disrupt progress and frustrate active users.
How are ratings & reviews evolving?
What users say, by theme
- Deep storytelling and character design keep players invested in the long-term narrative progression
- Frequent application crashes during gameplay sessions disrupt progress and frustrate active users
100 of 148 recent reviews analyzed · high confidence · Mixed overall
Read the full review analysisUnlock 1 user request, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for CookieRun: Kingdom
How's the Games market?
CookieRun: Kingdom maintains a #19 Grossing position in its category, though recent free-chart rankings show a downward trend (↓6 in recent snapshots). The gap between its high grossing rank and falling free-install rank suggests that current monetization relies on a shrinking base of veteran players.
Read the market outlookThe rivals identified
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Key takeaways for CookieRun: Kingdom
Where is it heading?
Casual RPG traffic is consolidating around high-fidelity IP titles, and CookieRun's technical instability creates a window for competitors to capture its frustrated user base. The team must stabilize the core loop before the next major content drop to avoid losing the veteran segment that currently sustains the grossing rank.
- Frequent application crashes in the latest version erode the daily active habit, which compounds the rating drag already visible on Android.
- The addition of the HUNTR/X episode demonstrates active feature investment, signaling that the team is not in maintenance mode.
The SWOT
- Voice-acted character roster drives emotional attachment
- Dual-loop gameplay increases daily session frequency
- Untapped B2B education partnerships for distribution
- Expansion of social-guild mechanics to increase retention
Next best moves
Ship memory optimization patches because crash reports are the top complaint → reduce churn
+ 1 more prioritized moveThe counter-intuitive read
The high grossing rank is a vulnerability, not a strength…
Read the full takeFeature gaps
Established PvP infrastructure (available in MARVEL Strike Force but missing here) +1
Since the last report: The product is experiencing increased technical friction and a decline in new user acquisition, despite maintaining a strong grossing position through veteran player spending.
Bottom line
CookieRun: Kingdom sustains its category lead through strong character-driven retention, but technical instability threatens to erode the player base, so the PM must prioritize performance hygiene over new content to prevent long-term revenue decay.
Unlock 2 critical frictions, 2 market threats, 1 more prioritized move and the analyst’s take.
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