Report updated Apr 17, 2026
Frost & Flame: King of Avalon
For fans of medieval fantasy and real-time strategy who enjoy competitive, social, and long-term empire-building experiences with a high tolerance for aggressive monetization.
Frost & Flame: King of Avalon is an established games app that is free with in-app purchases. With a 4.3/5 rating from 1.3M reviews, it shows polarized user reception. Users particularly appreciate engaging gameplay, though predatory monetization remains a common concern.
What is Frost & Flame: King of Avalon?
Current Momentum
v23.6 · 1w ago
IntenseFrost & Flame: King of Avalon recently launched the Supreme Mystic Soul Core system and Lost Relics. The app has delivered two major content updates within the last month.
Active Nemesis
Rise of Kingdoms
By Lilith Games
Other Rivals
7-Day Rank Pulse 🇺🇸
GamesNo ranking data
Rating Pulse 🇺🇸
Recent User Mood
What makes this app unique?
What Does It Look Like?
What Are The Key Features?
RPG-style customization of a dragon with abilities impacting city development and combat.
Collaborative system for construction, defense, and managing diplomatic relationships.
Real-time MMO environment for global competition for the throne.
How much does it cost?
- Free to download and play
- Monthly subscription at $29.99
- Consumable in-app purchases
Monetization is heavily skewed toward high-value recurring subscriptions and aggressive IAPs. User feedback indicates a 'pay-to-win' environment where competitive play reportedly requires spending upwards of $1000/month.
Who Built It?
FunPlus International AG
Delivering deep 4X strategy and RPG experiences for competitive mobile gamers through high-fidelity world-building and global social play.
Portfolio
13
Apps
What other apps does FunPlus International AG make?
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Explore the full FunPlus International AG report
Portfolio breakdown, audience, momentum, and every app published by FunPlus International AG.
What do users think recently?
High confidence · Latest 100 of 1.3M total reviews analyzed
How did the latest release land?
What is the recent mood?
Recent user voice shows a mixed sentiment. Users appreciate engaging gameplay and visual quality, but report predatory monetization and technical performance & stability.
What Users Love
What Frustrates Users
View the full user-sentiment analysis
Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.
What is the competitive landscape for Frost & Flame: King of Avalon?
How's The Games Market?
How does it evolve in the Games market?
Rank progression
241 active rankings tracked — 30-day window
The rivals identified
The outtake for Frost & Flame: King of Avalon
Strengths to defend, gaps to attack
Core Strengths
- Unique Dragon RPG progression layer
- Strong Arthurian fantasy lore and IP
- Massive global player base (100M+ downloads)
- High-quality detailed graphics
Critical Frictions
- Technical instability (RAM hogging and lag)
- Extreme 'Pay-to-Win' perception
- Misalignment between UA ads and actual gameplay
Growth Levers
- Modernize engine for seamless map zooming (countering RoK)
- Integrate hybrid-casual mini-games to improve UA conversion
- Optimize performance for modern high-end devices
Market Threats
- Rise of Kingdoms' superior technical infrastructure
- Last War's disruptive and fast-paced UA strategy
- Whiteout Survival's dominance in the social 4X space
What are the next best moves?
Prioritize Technical Debt Sprint
Sentiment analysis shows 'horrible lag' and 'RAM hogging' as a medium-frequency complaint that directly causes churn among long-term players.
Align UA Creative with Core Gameplay
High volume of 'False Advertising' complaints indicates a reputational risk and high early-stage churn from players expecting different mechanics.
Implement Seamless Map Zooming
Nemesis (Rise of Kingdoms) holds a strategic edge due to 'Infinite Zoom' technology; Avalon's loading screens are a competitive disadvantage.
Feature Gaps vs Competitors
- Seamless Infinite Zoom (available in Rise of Kingdoms)
- Real-time troop movement/interception (available in Rise of Kingdoms)
- Integrated Puzzle mini-games (available in Evony)
- Tower Defense progression gates (available in Age of Origins)
Key Takeaways
If I were the PM, I would immediately shift resources from adding new 'Soul Cores' to fixing the RAM optimization and lag issues that are alienating the core user base. While the Dragon system is a powerful differentiator, the game is losing ground to technically superior rivals like Rise of Kingdoms and more agile UA competitors like Last War.
Where Is It Heading?
Declining
Grossing ranks fell by 1 position in both tracked categories (US) — revenue momentum is slowing.
User sentiment is 'Mixed' with high-frequency complaints about $1000/month spending requirements — monetization is hitting a ceiling.
Recent updates (Mar/Apr 2026) focused on incremental power-creep items (Soul Cores, Gems) rather than core engine improvements.