Simple Backup Contacts Pro is a utility application focused on contact synchronization and safety, primarily through the Google ecosystem. It differentiates itself with a 30-day trash recovery feature and robust Wear OS integration, including dedicated tiles and complications. While it maintains a massive Android user base, the app currently faces a declining sentiment trend due to critical regressions in search and contact-saving functionality.
Product velocity
Maintenance
Daily rank 🇺🇸
#57
▲1News · paid
Sentiment
4.3
1.9M reviews
Nemesis
Contacts Sync: Google & More
The App DNA
What makes this app unique?
For Android and Wear OS users looking for a reliable, centralized way to manage, sync, and recover contact information across multiple devices.
What does it look like?
Key features
Automatically backs up contacts to a Google Account for access across all devices
Allows recovery of contacts deleted within the last 30 days
Provides dedicated tiles and complications for quick access to favorite contacts on smartwatches
How much does it cost?
The app uses a split strategy: a paid model on iOS to capture direct revenue and a free model on Android to serve as a utility-focused ecosystem tool for user retention.
Velocity
Maintenance developmentperformanceShow more...
Development has been limited to minor bug fixes and stability improvements over the last several years. The cadence is extremely slow, with significant gaps between releases and no new features introduced since at least 2017. The app appears to be in maintenance mode, focusing solely on basic functionality and ad-related fixes.
Who built it?
Giacomo Guglielmi
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Swipe Keyboard SimpleUser Sentiment
What do users think recently?
Review voice lately leans mixed. Users appreciate general reliability, but report update regressions.
How are ratings & reviews evolving?
What users say, by theme
- General Reliability
Unlock 1 more frustration theme, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Simple Backup Contacts Pro
How's the News market?
The rivals identified
By Playa Apps
Both applications target users managing contact lists, but the rival captures cross-platform users across Google, Outlook, and Apple while Simple Backup Contacts Pro focuses on Android and Wear OS integration.
- Rival supports bi-directional synchronization across Google, Outlook, and Apple platforms, unlike the Android-centric sync model.
- Rival gates background sync and unlimited contact counts behind a subscription, whereas the source app remains free.
- Rival lacks native deduplication, forcing users to rely on external tools for address book hygiene.
My Contacts BackupContender
Contacts Backup Pro & RestoreContender
Contacts+ | Address BookContender
Contacts Sync ProContender
Backup Contacts CleanerContender
Duplicate Contact Cleaner ⓄContender
Contacts Backup + TransferContender
MCBackup : My Contacts BackupContender
Unlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for Simple Backup Contacts Pro
Where is it heading?
- Recent updates introduced critical regressions in search functionality—a core utility feature.
- Active investment in Wear OS tiles and complications maintains a competitive edge in the wearable space.
- Mixed mood sentiment driven by 'Frustrated' users reporting data loss and UI bugs.
The SWOT
- Wear OS support with dedicated tiles
- 30-day contact recovery (Trash)
- Massive existing user base (1.8M+ reviews)
- AI-driven duplicate detection
- Multi-cloud support (Dropbox/Drive)
- Personal CRM features (call reminders)
Next best moves
Fix search functionality regression
+ 2 more prioritized movesFeature gaps
Offline VCF/vCard export (available in My Contacts Backup) +3
Since the last report: The app has transitioned to a hybrid pricing model and is experiencing a decline in user sentiment due to critical technical regressions, despite maintaining its core feature set.
Bottom line
Simple Backup Contacts Pro is currently coasting on its massive legacy user base, but it is at high risk of churn due to critical core-feature regressions. If I were the PM, I would halt all feature expansion to fix the search and save bugs immediately, while leveraging the Wear OS integration as the primary defensive moat against generalist backup rivals.
Unlock 3 critical frictions, 3 market threats, 2 more prioritized moves and the analyst’s take.
Access the full report for freeFAQ
Is this app good for smartwatch users?
How does this compare to My Contacts Backup?
Can I recover a contact I accidentally deleted?
Is there a way to manage my contacts in Excel?
Report last updated