For mobile users seeking functional system enhancements, specifically for contact safety and aesthetic keyboard personalization.
Providing mobile users with essential utility tools and keyboard customization to streamline communication and device management.
Target audience
Active nemesis
Other rivals
Portfolio
Free 4Last updated
Simple Backup Contacts Pro
vVARY
3mo ago
Primary focus
Mobile utilities and keyboard customization
Scale
indie
Target audience
Mobile users seeking functional system enhancements, specifically for contact safety and aesthetic keyboard personalization.
With only one active app and three titles classified as abandoned, the publisher is currently in a maintenance phase focused on its primary utility.
15 apps analysed
Analysis in progress
Analysis in progress
Analysis in progress
Analysis in progress
Distributed across 12 markets, strongest in Europe.
Based on 5 of 15 apps with localized market data — more coverage rolling in as scans complete · last scanned .
0
Positive apps
1
Neutral / mixed
0
Negative apps
52/100
Avg sentiment score
known for
My Contacts Backup
Direct functional rival with a nearly identical market footprint (1.8M+ reviews) on Android, though it lacks the target's high release velocity.
Strategic outlook coming soon.
What fed this analysis
CloudMAX competes by offering a broader suite of utility services, including memory cleaning and cloud storage, which directly overlaps with the contact management and device cleanup use cases of the target app.
This app competes by targeting the same 'device hygiene' market, focusing on storage optimization through photo and video management.
Air Share overlaps with the target app by providing utility-based data management, specifically focusing on backups and device-to-device transfers.
Established alternative with consistent maintenance and a focus on multi-cloud flexibility.
Aggressive contender with high innovation velocity (22 releases in 6 months) targeting the 'maintenance' side of contact management.
This app competes by offering secure file organization, appealing to the same productivity-conscious user base looking to manage their device data.
A massive-scale utility that captures the target's audience by integrating backup into a full communication suite.
File-Drop competes in the utility space by offering file transfer solutions that address the same underlying need for efficient data management.
Generalist cloud storage provider that treats contacts as a subset of a total device backup.
Clever Cleanup is a direct functional peer, offering duplicate contact removal and storage analysis in a similar utility package.
Specialized business tool focusing on the interoperability between mobile contacts and desktop spreadsheets.
Social-centric contact enhancer that focuses on data enrichment rather than just storage.
Emerging threat pivoting from 'Backup' to 'Relationship Management' with recent active updates.
This newcomer directly challenges the target app by offering a combined backup and cleanup solution for contacts.