Report updated Jun 17, 2026
Martin’s Index of Cocktails
For cocktail enthusiasts and home bartenders interested in historical drink recipes and organized ingredient management.
Martin’s Index of Cocktails is an established food & drink app that is a paid app. With a 4.7/5 rating from 30 reviews, it shows polarized user reception.
What is Martin’s Index of Cocktails?
Martin’s Index of Cocktails is a historical recipe handbook for home bartenders, available as a paid reference tool on iOS and Android.
Users hire this app to access a curated, ad-free database of historical cocktail recipes that standard, ad-supported alternatives lack, so they can maintain a professional-grade home bar.
Current Momentum
v1.2 · 45mo ago
Zombie- Added dark mode in latest release.
- Maintains stable niche chart positions.
Active Nemesis
8,500+ Drink Recipes
By Webworks
Other Rivals
7-Day Rank Pulse 🇺🇸
Food & DrinkRating Pulse 🇺🇸
What makes this app unique?
What Does It Look Like?
What Are The Key Features?
Filters the 2500-recipe database to show only drinks possible with currently owned ingredients
Synchronizes ingredient inventory, favorites, and journal entries across the developer's suite of apps and multiple iOS devices
Allows users to add comments, likes, and dislikes to recipes to track personal exploration history
Curated collection of over 2500 recipes from primary sources dating from the 1850s to the Prohibition era
How much does it cost?
- One-time purchase at $12.99 USD
The app utilizes a premium upfront pricing model at $12.99, positioning itself as a specialized reference tool rather than an ad-supported utility.
Who Built It?
Doudoroff
Providing cocktail enthusiasts and professional bartenders with authoritative, expert-curated digital recipe references for craft mixology.
Portfolio
7
Apps
What other apps does Doudoroff make?
Beachbum Berry’s Total Tiki
Shaken and Stirred
Modern Classics
PDT Cocktails
The Martini Cocktail
Wondrich’s Index of Punch
Explore the full Doudoroff report
Portfolio breakdown, audience, momentum, and every app published by Doudoroff.
What do users think recently?
Analysis in progress, available soon
View the full user-sentiment analysis
Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.
What is the competitive landscape for Martin’s Index of Cocktails?
Where is it available?
Localized markets (1)
How's The Food & Drink Market?
How does it evolve in the Food & Drink market?
Martin’s Index of Cocktails holds a #79 Paid rank in the US category, maintaining a stable position among enthusiasts despite the $12.99 price point. The lack of Android rating data suggests the platform serves primarily as a secondary distribution channel rather than a primary growth engine.
Rank progression
21 active rankings tracked — 30-day window
Which niche is Martin’s Index of Cocktails in?
to discover and prepare classic cocktail recipes
Explore the full Cocktails Guides niche
Every app in this space — 11 tracked, the niche's live rankings, and Marlvel's editorial take on the job-to-be-done.
The rivals identified
Nemeses(1)
This app dominates the direct cocktail recipe niche with a massive, long-standing database that dwarfs the target's curated collection.
Differentiators
- Offers a massive 8,500+ recipe library compared to the target's curated 2,400-recipe focus.
- Monetizes through a high-volume ad-supported model, creating a low-friction entry point for casual users.
- Maintains a long-standing market presence since 2008, establishing deep search engine and store authority.
Head to head
The target app must double down on its 'golden age' historical curation to differentiate from the volume-based, generic approach of this nemesis.
Contenders(2)
Distiller competes for the same sophisticated alcohol-enthusiast audience by focusing on spirit education and reviews.
Differentiators
- Integrates a robust social review and rating system that helps users discover high-quality spirits for their cocktails.
- Focuses on the 'spirit-first' discovery path, whereas the target app focuses on the 'recipe-first' path.
Mixel is a direct niche competitor that focuses on high-quality cocktail management and recipe discovery.
Differentiators
- Features a sophisticated 'my bar' inventory management system that tracks ingredients to suggest possible recipes.
- Utilizes a clean, modern UI design that prioritizes visual recipe presentation over simple text-based lists.
Same space(2)
This app serves the same audience by providing direct access to the ingredients required for cocktail making.
Differentiators
- Integrates e-commerce functionality to allow users to purchase ingredients directly within the app experience.
- Offers deep inventory data and expert recommendations that bridge the gap between recipe and consumption.
While focused on beer, it dominates the social beverage discovery space and captures the same target audience.
Differentiators
- Built a massive social network effect that allows users to track and share their drinking experiences.
- Provides real-time location-based discovery for bars and breweries, moving beyond simple recipe reference.
New entrants(1)
An aggressive new entrant in the food and drink space with a high release velocity in the last six months.
Differentiators
- Employs a rapid-release cycle to iterate on user feedback faster than established, legacy-style recipe apps.
- Focuses on modern, visually-driven recipe discovery that prioritizes short-form content and quick preparation times.
Compare Martin’s Index of Cocktails against every rival
All rivals in one side-by-side table — identity, store metrics, ratings & sentiment, and strategic intel — plus a head-to-head page for each.
The outtake for Martin’s Index of Cocktails
Strengths to defend, gaps to attack
Core Strengths
- Historical curation from primary sources establishes category authority
- Cross-device sync service creates high switching costs for power users
Critical Frictions
- Premium tier at $12.99 exceeds the category median
- Lack of feature updates since 2022 limits growth
Growth Levers
- Education partnerships untapped as B2B distribution
- Category leader missing wearable integration
Market Threats
- Ad-supported competitors with 8,500+ recipes capture casual search intent
- Rapid-release cycles from new entrants erode perceived value
What are the next best moves?
A/B test a lower entry price point because the $12.99 barrier limits casual user acquisition → increase install velocity
The $12.99 price point is significantly higher than the ad-supported category median, creating a barrier for casual users.
Trade-off: Pause the development of new recipe categories — price-testing has a higher immediate impact on revenue.
Ship wearable integration because it is a missing category feature → increase daily utility
Competitors are moving toward visually-driven discovery, and hands-free access is a key differentiator for home bartenders.
Trade-off: Deprioritize the UI overhaul — wearable utility provides more value to the existing power-user base.
A counter-intuitive read
The app's lack of a massive recipe library is not a weakness but a moat, as it avoids the clutter that makes ad-supported competitors feel like generic search engines.
Feature Gaps vs Competitors
- Massive 8,500+ recipe library (available in 8,500+ Drink Recipes)
- Social review and rating system (available in Distiller)
- Real-time location-based discovery (available in Untappd)
Key Takeaways
Martin’s Index of Cocktails maintains a strong authority in historical recipes, but its high price point and stagnant update cadence leave it vulnerable to volume-based competitors, so the PM should pivot to a more flexible pricing model to capture casual users.
Where Is It Heading?
Stable
The cocktail recipe market is consolidating around visually-driven, high-frequency update models that prioritize user engagement over static reference. Martin’s Index remains stable due to its historical authority, but the lack of recent feature iteration suggests it will continue to lose casual market share to competitors like Eatr.
The latest release added dark mode, indicating the app is in maintenance mode rather than active feature expansion.
The lack of updates since 2022 leaves the app exposed to aggressive new entrants with faster release cycles.