Evernote is a cross-platform note-taking and organization app for professionals and students, structured around notebooks, tasks, and web clipping.
Product velocity
Steady
Daily rank 🇺🇸
#19
▲3Productivity · grossing
Sentiment
4.4
75k reviews
Nemesis
Sticky Notes !
The App DNA
What makes this app unique?
It serves as a centralized digital repository for life and project management, removing the cognitive cost of scattered information across multiple devices.
For Professionals, students, and individuals seeking a centralized digital workspace for organizing notes, tasks, and schedules.
What does it look like?
Key features
Captures web pages directly into notes, raising switching costs through data volume.
Transcription and rewriting features serve as a premium-tier gate for power users.
Ensures consistent access across mobile and desktop, acting as a core retention lever.
How much does it cost?
The freemium model gates advanced AI and productivity features behind subscription tiers to drive recurring revenue, though current pricing is a primary churn driver.
Velocity
Steady developmentUX improvementsperformanceShow more...
Evernote is currently operating at a steady cadence, averaging approximately 0.25 releases per week over the analyzed period. Development activity is characterized by a mix of functional feature rollouts and periodic maintenance patches. While the latest release is limited to bug fixes, the previous major update introduced significant UX improvements including a redesigned toolbar and new keyboard shortcuts. The development trend appears stable, focusing on refining the core note-taking experience.
Who built it?
Evernote
7 apps tracked · Productivity
Paper
Evernote Scannable
Evernote
Paper: Sketch, Draw & Create
Evernote Web Clipper
AI Transcribe by EvernoteUser Sentiment
What do users think recently?
Fresh user feedback skews frustrated. Users appreciate long-term users value the core note-taking and organizational utility that has supported their productivity for years, but report aggressive subscription pop-ups and mandatory video ads prevent users from accessing their own notes post-update.
How are ratings & reviews evolving?
Weekly average review rating
What users say, by theme
- Long-term users value the core note-taking and organizational utility that has supported their productivity for years
- Aggressive subscription pop-ups and mandatory video ads prevent users from accessing their own notes post-update
120 of 1309 recent reviews analyzed · high confidence · Frustrated overall
Read the full review analysisUnlock 2 more frustration themes and 1 user request, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Evernote - Notes Organizer
How's the Productivity market?
Evernote holds the #21 Grossing position in the US Productivity category. The gap between its high discovery potential and the negative sentiment regarding current pricing signals significant friction in converting casual users to paid subscribers.
Read the market outlookThe rivals identified
By DroidVeda LLP
This app competes directly with Evernote’s quick-capture functionality, targeting users who prioritize immediate, lightweight note-taking over complex organizational systems.
- Offers a simplified, widget-first interface that prioritizes speed over Evernote’s comprehensive, multi-layered document management system.
- Provides a frictionless, low-barrier entry for casual users who find Evernote’s feature-heavy environment overwhelming for daily tasks.
Chartnote MobileContender
Quorum MobileContender
Keep ItContender
SideNotes – Screen Edge NotesContenderUnlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for Evernote - Notes Organizer
Where is it heading?
The productivity market is consolidating around lightweight, friction-free alternatives, leaving Evernote's bloated, subscription-gated model exposed. Unless the team addresses the fundamental access issues, the current churn trend will continue to erode the subscriber base through the next two quarters.
- Aggressive promotional overlays blocking note access → increased churn rate → sustained decline in user sentiment.
- Restrictive free-tier limits → mass migration to cheaper alternatives → compression of the top-of-funnel user base.
The SWOT
- Cross-device synchronization ensures consistent access across platforms
- Web Clipper captures data volume to raise switching costs
- Introduce a lightweight, non-subscription tier to retain casual users
Next best moves
Remove full-screen promotional overlays because they block access to user notes → reduce churn
+ 1 more prioritized moveThe counter-intuitive read
Evernote's aggressive monetization is not just a revenue play…
Read the full takeFeature gaps
Offline-first transcription (available in Whisper Notes but absent here) +1
Since the last report: Evernote's competitive standing has declined, marked by a drop in Grossing rank from #19 to #21 and a shift in user sentiment toward active hostility regarding access-blocking advertisements.
Bottom line
Restoring basic note access and re-evaluating the free-tier limits would address the primary churn drivers currently eroding the legacy user base. If the team pivots away from intrusive monetization, it can stabilize the subscriber funnel against cheaper, less restrictive alternatives.
Unlock 3 critical frictions, 2 market threats, 1 more prioritized move and the analyst’s take.
Access the full report for freeFAQ
Is Evernote still free to use?
How does Evernote compare to Sticky Notes?
Does Evernote have intrusive ads?
What is a free alternative to Evernote?
Sources
- [1] App Store, source
Report last updated