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1st Phorm vs its rivals

Side-by-side comparison against 1st Phorm's closest competitors — identity, store metrics, ratings & sentiment, and strategic intel.

1st Phorm
This App
GoTall - Height Predictor
Nemesis
Sund med Duer
Contender
Teamworks Nutrition
Contender
Persona Nutrition
Contender
SuperLiving: My Wellness Coach
Contender
Bevel: AI Health Coach
Peer
Indian Weight Loss Diet
Peer
Always Fit - Viva mais
Peer
Fitdays+
Peer
Core Identity
DeveloperFirst PhormGrow Labs LLCHenrik DuerTeamworks Innovations IncVitamin Packs, Inc.SuperLiving: Weight Loss, Skin, Hair, Gut & StressFinerpoint, IncSnatch Education (OPC)Private LimitedALWAYS FIT SUPLEMENTOS ALIMENTICIOS LTDAICOMON
CategoryHealth & FitnessHealth & FitnessHealth & FitnessHealth & FitnessHealth & FitnessHealth & FitnessHealth & FitnessHealth & FitnessHealth & FitnessHealth & Fitness
PlatformiOS, AndroidAndroid, iOSAndroid, iOSiOSiOS, AndroidiOS, AndroidiOSAndroid, iOSiOS, AndroidAndroid, iOS
Store Metrics
Rating4.3 / 54.6 / 55.0 / 54.3 / 53.4 / 54.9 / 54.8 / 54.7 / 55.0 / 54.7 / 5
Ratings Count2,2036,7191639127507,8001,870559
PriceFreeFreeFreeFreeFreeFreeFreeFreeFreeFree
Release DateMar 25, 2019Jun 25, 2025Dec 10, 2024Apr 18, 2020Aug 19, 2018Feb 3, 2025Jan 8, 2024Aug 25, 2023Jun 3, 2025Jun 19, 2022
Last UpdatedMay 12, 2026Jul 1, 2026May 19, 2026Oct 15, 2025Feb 20, 2026May 19, 2026Apr 13, 2026Oct 14, 2025May 14, 2026Apr 14, 2026
Sentiment & Reviews
Sentimentpositive---negative-positive---
Score75/100---35/100-75/100---
Praises
  • Personalized advisor coaching provides essential accountability and motivation for long-term fitness transformation goals
---
  • Personalized vitamin packs provide a convenient and cost-effective alternative to purchasing individual supplement bottles
-
  • Comprehensive health data integration across multiple wearable devices provides a central hub for wellness tracking
---
Complaints
  • Technical instability and UI regressions following recent updates disrupt daily food logging and workout tracking
---
  • Navigation regressions post-update make managing subscriptions and changing shipping dates difficult for long-term users
-
  • Inconsistent heart rate monitoring requirements prevent accurate workout strain recording for some users
---
Requests
  • Improved food logging functionality including favoriting items and saving custom recipes for faster entry
---
  • Apple Health integration would allow for automated tracking of daily vitamin consumption
-
  • Improved third-party fitness watch integration to expand compatibility beyond current wearable device support
---
Strategic Intel
Strengths
  • Human-led coaching model creates high switching costs through personalized accountability
  • Transformation challenges drive long-term retention via gamified quarterly competition
  • All-in-one platform integration reduces user reliance on fragmented fitness tools
  • Science-backed growth engine provides clear utility
  • Freemium model gates advanced analytical tools
  • Global reach in emerging markets
--
  • Subscriber-exclusive coaching increases switching costs via human-expert integration
  • Personalized vitamin packs provide clear value-add over individual supplement purchases
-
  • Clinical health record integration increases switching costs
  • AI-powered nutrition logging reduces daily user friction
  • Generous free tier accelerates top-of-funnel acquisition
---
Weaknesses
  • Technical instability following recent updates disrupts core daily logging habits
  • UI regressions increase tap-depth for basic tracking tasks
  • Inconsistent notification behavior prevents timely engagement with advisor messages
  • High manual input burden for tracking
  • Lack of wearable device integration
  • Premium tier lacks physical product links
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  • 3.37 rating on iOS indicates severe friction post-update
  • Persistent login failures force re-authentication during every interaction
-
  • Rigid heart rate data requirements cause tracking gaps
  • Premium subscription cost exceeds category median
  • AI coaching feedback lacks user-specific context
---
Pricingsubscriptionfreemiumsubscriptionfreesubscriptionsubscriptionfreemiumfreefreefree
MomentumSteadyActiveIntense-MaintenanceIntenseIntense-IntenseActive
Update Cadence5 versions, 1 majors/6mo, ~14d avg5 versions, 2 majors/6mo, ~6d avg5 versions-2 versions, ~0d avg5 versions5 versions-5 versions5 versions

Compare 1st Phorm head-to-head

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by 1st Phorm, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

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