YouTube Kids vs its rivals

Side-by-side comparison against YouTube Kids's closest competitors — identity, store metrics, ratings & sentiment, and strategic intel.

	YouTube Kids This App	PBS KIDS Video Nemesis	Noggin Contender	Netflix Contender	HappyKids Contender	Nick Jr. Contender	Boomerang Peer	Hopster Peer	Hulu Peer	Khan Academy Kids Peer
Core Identity
Developer	Google LLC	PBS KIDS	Nickelodeon	Netflix, Inc.	Future Today Inc	Viacom International Inc.	Cartoon Network	Hopster	Hulu, LLC	Khan Academy
Category	Entertainment	-	-	Entertainment	-	-	-	-	Entertainment	-
Platform	Android, iOS	-	-	iOS, Android	-	-	-	-	iOS, Android	-
Store Metrics
Rating	4.7 / 5	-	-	4.7 / 5	-	-	-	-	4.6 / 5	-
Ratings Count	2,690,704	-	-	6,400,128	-	-	-	-	1,429,426	-
Price	Free	-	-	Free	-	-	-	-	Free	-
Release Date	Feb 23, 2015	-	-	Apr 1, 2010	-	-	-	-	Jun 29, 2010	-
Last Updated	May 4, 2026	-	-	May 4, 2026	-	-	-	-	Apr 6, 2026	-
Sentiment & Reviews
Sentiment	positive	-	-	negative	-	-	-	-	terrible	-
Score	75/100	-	-	35/100	-	-	-	-	18/100	-
Praises	Safe and age-appropriate content curation provides peace of mind for parents of young children	-	-	Extensive content library provides diverse entertainment options for various family members and age groups	-	-	-	-	Content Variety	-
Complaints	Inappropriate content occasionally bypasses filters, causing significant concern for parents and older users	-	-	Frequent price increases without corresponding value additions frustrate long-term subscribers and students	-	-	-	-	Excessive Ad Load Technical Instability	-
Requests	Integration of a dedicated short-form video feed to match modern viewing habits of older children	-	-	Granular control over UI elements like video previews and thumbnail spoilers for live events	-	-	-	-	-	-
Strategic Intel
Strengths	Approved Content Only mode builds high parental trust Algorithmic recommendation engine drives discovery at scale	-	-	Global-local production scale enables rapid localized hits Recommendation engine creates high switching costs PIN-protected profiles increase household utility	-	-	-	-	Deep library of next-day network TV and award-winning Originals Strong ecosystem integration with Disney+ and ESPN+ High-value Live TV brand recognition	-
Weaknesses	Repetitive content library for older children UI settings placement causes accidental navigation Inappropriate content filter bypasses	-	-	Premium tier at $26.99/month exceeds category median Technical regressions in casting and PiP Complex verification for traveling users	-	-	-	-	Technical instability on TV platforms (freezing/crashing) Inefficient ad-insertion logic Outdated search and discovery UI	-
Pricing	free	-	-	subscription	-	-	-	-	subscription	-
Momentum	Intense	-	-	Intense	-	-	-	-	Maintenance	-
Update Cadence	5 versions, ~11d avg	-	-	5 versions, ~10d avg	-	-	-	-	3 versions, ~21d avg	-

Compare YouTube Kids head-to-head