Gboard is a utility keyboard for iOS and Android that integrates Google Search, glide typing, and multi-language support.
Product velocity
Dormant
Daily rank 🇺🇸
#92
Utilities · free
Sentiment
4.0
58k reviews
Nemesis
Microsoft SwiftKey AI Keyboard
The App DNA
What makes this app unique?
Users hire Gboard to consolidate search, translation, and typing into one interface, reducing the need to switch between apps for information retrieval.
For Smartphone users seeking faster, integrated typing and search capabilities across multiple languages.
What does it look like?
Key features
Embedded search bar for web results, weather, and media.
Gesture-based input for faster word formation.
Keyboard layouts for over 50 languages.
How much does it cost?
The app functions as a data-collection and distribution mechanism for Google search and voice services.
Velocity
Dormant developmentinternationalizationperformanceShow more...
The development momentum has effectively ceased, with no updates released in the last four years. The last recorded activity occurred in May 2022, and the release history shows a significant gap between updates even prior to that date. Given the lack of activity for well over 12 months, the app is classified as a zombie project.
Who built it?
13+ apps tracked · Utilities
Google Family Link
Google Earth
YouTube Kids
Google TV: Watch Movies & TV
Google Docs
Photomath
Google One
Google Keep - Notes and lists
Google News
Snapseed: Photo Editor
Google NotebookLM
Google Play Books & AudiobooksUser Sentiment
What do users think recently?
Fresh user feedback skews mixed. Users appreciate extensive keyboard customization options allow users to create personalized visual themes using their own photos, but report lack of recent updates causes compatibility issues and feature stagnation on the latest mobile operating systems.
How are ratings & reviews evolving?
What users say, by theme
- Extensive keyboard customization options allow users to create personalized visual themes using their own photos
- Lack of recent updates causes compatibility issues and feature stagnation on the latest mobile operating systems
100 of 147 recent reviews analyzed · high confidence · Mixed overall
Read the full review analysisUnlock 1 user request, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Gboard – the Google Keyboard
How's the Utilities market?
Gboard holds a #100 Free position in the Utilities category. The lack of updates since 2022 relative to competitors like SwiftKey signals a shift toward maintenance-mode, risking long-term chart relevance.
The rivals identified
By Microsoft Corporation
The primary rival for Gboard, leveraging deep Microsoft ecosystem integration and aggressive AI feature deployment.
- Deep integration with Microsoft Copilot for real-time AI text generation and tone adjustment
- Seamless clipboard and text expansion syncing across Windows and mobile environments
- High-frequency update cadence significantly outpacing Gboard's current release cycle
Facemoji AI Emoji KeyboardContenderGGrammarly: AI Writing SupportContenderFFleksy- GIF, Web & AI KeyboardContenderUnlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for Gboard – the Google Keyboard
Where is it heading?
The mobile keyboard market is consolidating around AI-first drafting tools, leaving search-centric utilities like Gboard exposed. Without a shift to generative AI integration, Gboard will continue to lose power users to competitors that offer real-time editing and tone adjustment.
- The three-year update gap causes persistent autocorrect errors, which erodes user trust and drives negative sentiment.
- SwiftKey's Copilot integration pulls AI-forward users away from Gboard, accelerating churn pressure on the core typing base.
The SWOT
- Google Search integration drives query volume
- 50+ language support captures global market share
- Integrate Gemini for AI-assisted drafting
- Add regional language support
Next best moves
Ship Gemini-powered drafting tools because SwiftKey's Copilot integration is siphoning power users → recover competitive parity.
+ 1 more prioritized moveThe counter-intuitive read
Gboard's lack of updates is not just technical neglect…
Read the full takeFeature gaps
Real-time AI text generation (available in SwiftKey) +1
Since the last report: Gboard's competitive position remains stagnant, with the analysis now emphasizing a strategic pivot toward AI-drafting integration to mitigate churn against SwiftKey.
Bottom line
Gboard maintains a strong search-centric utility but risks obsolescence due to a three-year update gap, so the team must pivot to AI-assisted drafting to compete with SwiftKey's Copilot.
Unlock 3 critical frictions, 2 market threats, 1 more prioritized move and the analyst’s take.
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